3. RNLI SUMMER CAMPAIGN
•Internally recruited and trained
•Three day training and team building event
•Passion then practice
•Nurture and develop fundraisers
•Only fundraise at RNLI relevant locations
TRAINING AND LOCATION
4. SO WHY DOES IT WORK?
•IT IS A RELEVANT AND VISIBLE ASK FOR
THE FUNDRAISER AND THE PUBLIC
•WE DELIVER MULITIPLE MESSGES
ABOUT THE RNLI
•OUR TRAINING ALLOWS OUR FUNDRAISERS TO
DEVELOP
IT’S FUN!
5. AND WHAT DOESN’T WORK…
•STUDENTS CAN BE UNRELIABLE
•MAIN CAMPAIGN LIMITED TO LIFEGUARD
SEASON
•WEATHER DEPENDANT
•LIMITED SCALABILTY
•IT CAN BE EXPENSIVE
6. SO WHY PRIVATE SITE AND
NOT STREET?
• THERE IS NO NATURAL LINK TO US IN TOWNS AND
CITIES SO STREET FUNDRAISING WOULD IN KEEP
WITH OUR TEAM ETHOS
• WE ALREADY HAVE A HUGE FUNDRAISING BRANCH NETWORK
PRESENT IN-LAND REPRESENTING THE CHARITY DOING
CHARITY COLLECTIONS ON THE STREET
• IT ALLOWS US TO DELIVER MULITANGLE OBJECTIVES
• IT IS WHERE OUR TARGET AUDIENCE IS
7. WHEN IT WORKS, IT WORKS
WELL...
"The presence of the F2F team at the Harbour Day at
Cullercoats helped raise awareness of the RNLI to the
younger generation. They attracted the attention of
families and younger visitors to the Lifeboat Station
and had a professional and friendly approach that
added to the success of the day. Many thanks to a
great team and their professional approach.“
Gill King, Community Fundraising Manager
