1. These slides prepared by Hanken School of
Economics, Helkkula, von Koskull and Gummerus
And VTT, Marja Toivonen
Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi

2. Always a Happy Ending?
- Who, When and How should Users be
engaged in Service Innovation
» Duration 1.1.2012 - 31.12.2013
»
» Project type Strategic project
»
» Topic The role of the customer in service
innovation
»
Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi

3. More about User-based innovation:
Sundby, J. and Toivonen, M. (2011) User-based innovation in
services (Eds.), UK: Edward Elgar Publishing Ltd.
Hanken Svenska handelshögskolan / Hanken School of Economics www.hanken.fi