SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
Design for Life – Renewing Human-
centred design to benefit business,
organizations and people’s lives
INUSE Seminar
26.9.2013
Eija Kaasinen
VTT Technical Research Centre of Finland
226/09/2013
Contents of the presentation
Something about VTT and VTT’s programme portfolio
Design for life programme
Design for life white paper
Renewal needs on four areas
Understanding future consumer
Coping with complexity in design
User experience driven business
Innovation through co-design
326/09/2013
VTT Technical Research Centre of Finland
VTT IS
a globally networked multitechnological applied research organisation
a not-for-profit and impartial research centre
VTT HAS
extensive cross-disciplinary technological and business expertise
unique research infrastructure
comprehensive global partnership networks in business,
industrial and research communities
VTT CREATES
new technology and science-based innovations
in co-operation with domestic and foreign
partners
426/09/2013
Customer sectors
Biotechnology, pharma-
ceutical and food industries
Chemical industry and
environment
Electronics
Energy
Forest industry
ICT
Machine, vehicle and metal
industries
Real estate and construction
Services and logistics
Focus areas of research
Applied materials
Bio- and chemical processes
Energy
Information and
communication technologies
Industrial systems
management
Microtechnologies and
electronics
Services and the built
environment
Business research
VTT’s operations
Research and Development
Strategic Research
Business Solutions
Business Development
Group Services
VTT’s companies
- VTT Expert Services Ltd (incl.
Labtium Ltd and Enas Ltd)
- VTT Ventures Ltd
- VTT International Ltd (incl.
VTT Brasil LTDA)
- VTT Memsfab Ltd
VTT Group in brief
Turnover 316 M€ (2012) • Personnel 3,206 (31.12.2012)
526/09/2013
VTT’s mission
VTT produces research and
innovation services that
enhance the international
competitiveness of companies,
society and other customers.
VTT creates the prerequisites
for society’s sustainable
development, employment
and wellbeing.
626/09/2013
VTT’s programme portfolio 2013
Spearhead programmes 2013
Green Solutions for Water and Waste – Mona Arnold
Bioeconomy Transformation – Jussi Manninen
Productivity Leap with Internet of Things – Heikki Ailisto
Smart Mobility and Low Carbon Energy – Nils-Olof Nylund
Innovation Programmes 2013
Intelligent Energy Grids – Robert Weiss
High-performance Microsystems – Aarne Oja
Multiscale Design – Tarja Laitinen
Arctic and Cold Climate Solutions – Jaakko Heinonen
Cognitive Communications for Critical Infrastructures – Mika Lasanen
Personalised Health & Wellbeing - Miikka Ermes
Human Driven Design – “Design for Life” – Eija Kaasinen
Safe and Sustainable Nuclear Energy - Eija Karita Puska
Sensing Solutions – Mikko Juuti
726/09/2013
Design for life research background at VTT
VTT has wide human-driven research
competence, distributed in several
knowledge centres at VTT.
Human-driven research teams at VTT
have identified common research
drivers. By orchestrating VTT’s
competences to solve the common
challenges, we can create world class
solutions.
Design for life research activities cover different
research areas at VTT
• Technologies and services for buildings
• Transport and logistics systems
• Systems engineering
• Business and technology management
• Organisations, networks and innovation systems
• Systems research
• Smart interaction solutions
• Digital service research
826/09/2013
Design for life research fields
Objectives:
Taking human well-being and
values as the driving forces for
better productivity and competitive
advantage
Empowering people to influence
their living and working
environments.
Finding solutions to big societal
challenges together
Creating enjoyable service
ecosystems
Enabling human control of
complexity
User experience
and value formation
Design and
development of
complex
socio-technical
systems
Co-innovation
and co-design
User experience
and value in use
Future
contexts of living
and working, and
impacts of
technology
Innovation
Design
Business and
organization
Social
Science
926/09/2013
Design for Life projects make the programme ...
...the entity takes shape
only once the pieces are
put together.
Design for life programme entity
consists of more than 30 individual
research projects that work towards
the common research objectives
1026/09/2013
Design for life White Paper
In the increasingly technology-mediated world, successful design
solutions need to be appropriate to their purposes, fit for human
lives, and promote well-being.
The focus of the design activities has extended from individual
products to continuously evolving ecosystems that consist of
human actors in different roles, technical solutions and physical
environments.
In the complex design environment traditional human-centred
design methods meet their limits and there is a threat that we
cannot influence the design sufficiently from human viewpoint.
Design for life White Paper proposes four areas where Human-
centred design should be renewed to benefit business,
organizations and people’s lives
1126/09/2013
Design for life challenges
Coping with
complexity
Innovation
through
co-design
User experience
driven business
Future
consumer
1226/09/2013
Four areas that need renewal
Understanding future consumers and their contexts of living and working as well as
value and impacts of technology. Consumer studies must be more future oriented to
support the design of future services.
Coping with complexity by developing systemic approaches and shared methods to
design, based on understanding the interdependencies between technologies and social
practices.
Utilising the innovation potential of users and other stakeholders as co-design partners
by developing understanding of the collaborative processes of knowledge creation and
innovation.
Creating the organizational mindset for user experience driven business. Utilizing the
full potential of user experience requires changing the mindset of the whole organization
in addition to adopting user experience driven design practises.
1326/09/2013
Understanding future consumers
Research in this area includes three perspectives:
Consumer understanding: Research that aims to
understanding consumer activity, culture and values
Foresight activities that aim to capture impacts of societal
and technological transformation on consumer behaviour and
values in the future
Reflective approaches that address consumer behaviour,
innovation and technology design from the viewpoint of ethics,
responsibility and sustainability.
1426/09/2013
Research needs for Understanding future consumer
Creating a knowledge pool of future consumer behaviour, values
and cultures in contexts of living and working
Applying foresight methods to capture impacts of technology and
societal transformation on consumer behaviour. This knowledge
can be used to inspire design, development and business from the
angle of human well-being.
Understanding human activity to identify and frame unsolved
problems. We shall gather, integrate and analyse research
knowledge which reveals future challenges for organisations to
tackle in a proactive manner.
1526/09/2013
Coping with complexity in design
Complex socio-technical systems are everywhere in the modern society: the
entirety of the healthcare system, the food chain “from farm to fork”, energy
systems, emergency services, global service business etc.
Complexity is an intrinsic feature of these systems, especially due to the needs for:
balancing between multiple global challenges like well-being, safety, security,
environmental and social sustainability
adapt to situational variations in the operative environment, i.e. the systems
need to be resilient
building ecologies of systems: they are systems of systems that are
developing both based on design activities and by usage practices
For a large part, the complex socio-technical systems of today are not designed per
se. Instead, they emerge in an interplay of different stakeholders developing their
own parts of the system. Thus the systemic entity, the complex whole, may remain
completely un-designed and thus its functioning may become ambiguous or
unpredictable.
1626/09/2013
Research needs for Coping with complexity in design
Systemic design practice which understands the
interdependencies between technologies and social practices
Understanding human activity, decision-making and use of tools in
real-life situations, and development of appropriate ethnographic
and experimental methods
Methods and practices of developing perspectives of socio-
technical transformations and their long term impacts
1726/09/2013
Innovation through co-design
Since products and services are more and more tied together in
bigger service ecosystems, companies cannot survive in the
competitive markets without collaborating with other stakeholders.
Co-design refers to collaborative design activities with customers
or other stakeholders across the whole span of the design process.
Users are the experts of their everyday life and can therefore bring
new insights into the innovation process and increase designers’
understanding of real user needs and desires. Early user
involvement reduces costs later and leads to better user
acceptance of new products and services. Co-design also helps in
creating a closer relationship with customers.
For companies, it is challenging to find the customer innovators
and establish links with them in a cost-effective manner. User
participation in the global context is a particular challenge.
1826/09/2013
User involvement in design
Human-centred design of
products of services
Continuous
development during
use
Fuzzy front end:
What to design?
Wide possibilities to
influence; radical ideas
Established design
practises and tools
(ISO 9241-210)
A necessity in service
business; developing both
technology and usage
practises
1926/09/2013
VTT’s co-design spaces
2026/09/2013
Open Web Lab, Owela
Innovating, developing and testing future
products and services together with end
users
Researching users, needs, attitudes,
opinions, and usage cultures
Evaluating the acceptability of ideas,
scenarios and prototypes
User-designer interaction channel in Living
Lab environments
Over 2500 registered Owela users, part of
them lead users in ideation
Project space can be open or closed to
selected users
2126/09/2013
Research needs for Innovation through co-design
Development of easy and cost-efficient methods that companies
can use themselves for integrating co-design in their innovation
and design processes.
Measuring the actual benefits of different co-design approaches.
Integration of different co-design approaches into a comprehensive
“Finnish co-design” brand.
2226/09/2013
User experience driven business
The meaning of user experience for companies is quite widely
recognized, but it is rarely seen as a strategic or business issue.
Emphasizing the importance of UX throughout the
product/service/customer relationship life cycle could provide
means to differentiate and thus increase the competitive advantage
We have tools to evaluate user experience but user experience
has been a too vague concept to guide design activities
2326/09/2013
Research needs for User experience driven business
More extensive research is needed on how organisational
practices and culture can be transformed to support UX-orientation
in the companies and on how UX can act as a business factor.
Define and establish UX driven design process based on concrete,
focused UX targets, as well as related methods and tools.
2426/09/2013
Thank you!
Eija.kaasinen@vtt.fi
Design for life – New design approach to benefit business,
organizations and people’s lives
http://www.vtt.fi/research/spearhead_and_innovation_programmes
2526/09/2013
VTT creates business from technology

Weitere ähnliche Inhalte

Was ist angesagt?

Towards A Sustainable Architectural Design by an Adaptation of the Architectu...
Towards A Sustainable Architectural Design by an Adaptation of the Architectu...Towards A Sustainable Architectural Design by an Adaptation of the Architectu...
Towards A Sustainable Architectural Design by an Adaptation of the Architectu...
Ivan Mauricio Cabezas Troyano
 
1.1.System Deign For Sustainability Intro Vezzoli Srishti 09
1.1.System Deign For Sustainability Intro Vezzoli Srishti 091.1.System Deign For Sustainability Intro Vezzoli Srishti 09
1.1.System Deign For Sustainability Intro Vezzoli Srishti 09
SaraCortesi
 

Was ist angesagt? (9)

Developing an Sustainable IT Capability: Lessons From Intel's Journey
Developing an Sustainable IT Capability: Lessons From Intel's JourneyDeveloping an Sustainable IT Capability: Lessons From Intel's Journey
Developing an Sustainable IT Capability: Lessons From Intel's Journey
 
Circular economy in Finland 2030: Scenario Analysis
Circular economy in Finland 2030: Scenario AnalysisCircular economy in Finland 2030: Scenario Analysis
Circular economy in Finland 2030: Scenario Analysis
 
Circular economy in Finland 2030 scenario analysis
Circular economy in Finland 2030 scenario analysisCircular economy in Finland 2030 scenario analysis
Circular economy in Finland 2030 scenario analysis
 
Towards A Sustainable Architectural Design by an Adaptation of the Architectu...
Towards A Sustainable Architectural Design by an Adaptation of the Architectu...Towards A Sustainable Architectural Design by an Adaptation of the Architectu...
Towards A Sustainable Architectural Design by an Adaptation of the Architectu...
 
Highlights in service research
Highlights in service researchHighlights in service research
Highlights in service research
 
New business models for sustainability
New business models for sustainabilityNew business models for sustainability
New business models for sustainability
 
The Role of the Living Labs – Co-design to Improve Product Development, Consu...
The Role of the Living Labs – Co-design to Improve Product Development, Consu...The Role of the Living Labs – Co-design to Improve Product Development, Consu...
The Role of the Living Labs – Co-design to Improve Product Development, Consu...
 
Business sustainability - U of Huddersfield and Kajire Girls
Business sustainability - U of Huddersfield and Kajire Girls Business sustainability - U of Huddersfield and Kajire Girls
Business sustainability - U of Huddersfield and Kajire Girls
 
1.1.System Deign For Sustainability Intro Vezzoli Srishti 09
1.1.System Deign For Sustainability Intro Vezzoli Srishti 091.1.System Deign For Sustainability Intro Vezzoli Srishti 09
1.1.System Deign For Sustainability Intro Vezzoli Srishti 09
 

Ähnlich wie INUSE Seminar Eija Kaasinen

Rodd Bond - Netwell Centre
Rodd Bond - Netwell CentreRodd Bond - Netwell Centre
Rodd Bond - Netwell Centre
CASALA CENTRE
 
Environmental Sustainability, Research, IOT, and Future Development
Environmental Sustainability, Research, IOT, and Future DevelopmentEnvironmental Sustainability, Research, IOT, and Future Development
Environmental Sustainability, Research, IOT, and Future Development
ijtsrd
 
CSR Cement Initiatives
CSR Cement InitiativesCSR Cement Initiatives
CSR Cement Initiatives
Timo MARQUEZ
 
rsos.royalsocietypublishing.orgReviewCite this article .docx
rsos.royalsocietypublishing.orgReviewCite this article .docxrsos.royalsocietypublishing.orgReviewCite this article .docx
rsos.royalsocietypublishing.orgReviewCite this article .docx
healdkathaleen
 
Wever Kuijk Boks Ijse
Wever Kuijk Boks IjseWever Kuijk Boks Ijse
Wever Kuijk Boks Ijse
Iris Angelani
 
Circular Design and its aspects for design.pptx
Circular Design and its aspects for design.pptxCircular Design and its aspects for design.pptx
Circular Design and its aspects for design.pptx
Ashutosh Kumar
 
Light touchmatters presentation
Light touchmatters presentationLight touchmatters presentation
Light touchmatters presentation
mvanrijn
 

Ähnlich wie INUSE Seminar Eija Kaasinen (20)

Multidisciplinary modelling of complex service networks, CASE: service networ...
Multidisciplinary modelling of complex service networks, CASE: service networ...Multidisciplinary modelling of complex service networks, CASE: service networ...
Multidisciplinary modelling of complex service networks, CASE: service networ...
 
Rodd Bond - Netwell Centre
Rodd Bond - Netwell CentreRodd Bond - Netwell Centre
Rodd Bond - Netwell Centre
 
Design days 2012
Design days 2012 Design days 2012
Design days 2012
 
Winning ITNs with RRI - Relevant sources and further reading
Winning ITNs with RRI - Relevant sources and further readingWinning ITNs with RRI - Relevant sources and further reading
Winning ITNs with RRI - Relevant sources and further reading
 
From new skills to new professions - motivating young people
From new skills to new professions - motivating young peopleFrom new skills to new professions - motivating young people
From new skills to new professions - motivating young people
 
Beyond Virtualisation: What's next for IT sustainability?
Beyond Virtualisation: What's next for IT sustainability?Beyond Virtualisation: What's next for IT sustainability?
Beyond Virtualisation: What's next for IT sustainability?
 
Environmental Sustainability, Research, IOT, and Future Development
Environmental Sustainability, Research, IOT, and Future DevelopmentEnvironmental Sustainability, Research, IOT, and Future Development
Environmental Sustainability, Research, IOT, and Future Development
 
CSR Cement Initiatives
CSR Cement InitiativesCSR Cement Initiatives
CSR Cement Initiatives
 
rsos.royalsocietypublishing.orgReviewCite this article .docx
rsos.royalsocietypublishing.orgReviewCite this article .docxrsos.royalsocietypublishing.orgReviewCite this article .docx
rsos.royalsocietypublishing.orgReviewCite this article .docx
 
Foresight Methods and Practice: Lessons Learned from International Foresight ...
Foresight Methods and Practice: Lessons Learned from International Foresight ...Foresight Methods and Practice: Lessons Learned from International Foresight ...
Foresight Methods and Practice: Lessons Learned from International Foresight ...
 
Kornelia Konrad-La empresa y las políticas de innovación transformadoras
Kornelia Konrad-La empresa y las políticas de innovación transformadorasKornelia Konrad-La empresa y las políticas de innovación transformadoras
Kornelia Konrad-La empresa y las políticas de innovación transformadoras
 
Co-creating Sustainability Strategies for PSS Development
Co-creating Sustainability Strategies for PSS Development  Co-creating Sustainability Strategies for PSS Development
Co-creating Sustainability Strategies for PSS Development
 
TCI 2013 Regional smart specialization realities from an issues stand point
TCI 2013 Regional smart specialization realities from an issues stand pointTCI 2013 Regional smart specialization realities from an issues stand point
TCI 2013 Regional smart specialization realities from an issues stand point
 
Wever Kuijk Boks Ijse
Wever Kuijk Boks IjseWever Kuijk Boks Ijse
Wever Kuijk Boks Ijse
 
Alan advantage - company profile
Alan advantage - company profileAlan advantage - company profile
Alan advantage - company profile
 
Nemode Research Workshop Report, AAM and Staffordshire University
Nemode Research Workshop Report, AAM and Staffordshire UniversityNemode Research Workshop Report, AAM and Staffordshire University
Nemode Research Workshop Report, AAM and Staffordshire University
 
o-rafferty_phd
o-rafferty_phdo-rafferty_phd
o-rafferty_phd
 
Circular Design and its aspects for design.pptx
Circular Design and its aspects for design.pptxCircular Design and its aspects for design.pptx
Circular Design and its aspects for design.pptx
 
Light touchmatters presentation
Light touchmatters presentationLight touchmatters presentation
Light touchmatters presentation
 
STARTS, WEAR Sustain and RE-Fream
STARTS, WEAR Sustain and RE-Fream STARTS, WEAR Sustain and RE-Fream
STARTS, WEAR Sustain and RE-Fream
 

Mehr von inuseproject

Mikael Johnson @INUSE Seminar 24 Feb 2014
Mikael Johnson @INUSE Seminar 24 Feb 2014Mikael Johnson @INUSE Seminar 24 Feb 2014
Mikael Johnson @INUSE Seminar 24 Feb 2014
inuseproject
 
Inuse seminar, Oct 17 2013, Holopainen
Inuse seminar, Oct 17 2013, HolopainenInuse seminar, Oct 17 2013, Holopainen
Inuse seminar, Oct 17 2013, Holopainen
inuseproject
 
Johnson INUSE Seminar May 16, 2013
Johnson INUSE Seminar May 16, 2013Johnson INUSE Seminar May 16, 2013
Johnson INUSE Seminar May 16, 2013
inuseproject
 
Inuse seminar Apr 18, 2013 Toivonen
Inuse seminar Apr 18, 2013 ToivonenInuse seminar Apr 18, 2013 Toivonen
Inuse seminar Apr 18, 2013 Toivonen
inuseproject
 
Inuse seminar Nov 20, 2012 Salovaara
Inuse seminar Nov 20, 2012 SalovaaraInuse seminar Nov 20, 2012 Salovaara
Inuse seminar Nov 20, 2012 Salovaara
inuseproject
 
Inuse seminar 20121009 Seppo Leminen
Inuse seminar 20121009 Seppo LeminenInuse seminar 20121009 Seppo Leminen
Inuse seminar 20121009 Seppo Leminen
inuseproject
 
Inuse seminar 20120911 olava
Inuse seminar 20120911 olavaInuse seminar 20120911 olava
Inuse seminar 20120911 olava
inuseproject
 
INUSE Seminar Risto Sarvas
INUSE Seminar Risto SarvasINUSE Seminar Risto Sarvas
INUSE Seminar Risto Sarvas
inuseproject
 
INUSE Seminar May 8, 2012: Hyysalo
INUSE Seminar May 8, 2012: HyysaloINUSE Seminar May 8, 2012: Hyysalo
INUSE Seminar May 8, 2012: Hyysalo
inuseproject
 
In the grey zone rask
In the grey zone raskIn the grey zone rask
In the grey zone rask
inuseproject
 
Inuse Project Presentation - 20 April 2012
Inuse Project Presentation - 20 April 2012Inuse Project Presentation - 20 April 2012
Inuse Project Presentation - 20 April 2012
inuseproject
 
Merja Helle - Designing media concepts - 120404
Merja Helle - Designing media concepts - 120404Merja Helle - Designing media concepts - 120404
Merja Helle - Designing media concepts - 120404
inuseproject
 
Inuse seminar Helkkula, 6 March 2012
Inuse seminar Helkkula, 6 March 2012 Inuse seminar Helkkula, 6 March 2012
Inuse seminar Helkkula, 6 March 2012
inuseproject
 
Stephanie Freeman Governing hybrid open source freeman
Stephanie Freeman Governing hybrid open source freemanStephanie Freeman Governing hybrid open source freeman
Stephanie Freeman Governing hybrid open source freeman
inuseproject
 
Inuse seminar Mikko Rask
Inuse seminar Mikko RaskInuse seminar Mikko Rask
Inuse seminar Mikko Rask
inuseproject
 
Inuse Seminar Sept 26 2011 - Sari Kujala
Inuse Seminar Sept 26 2011 - Sari KujalaInuse Seminar Sept 26 2011 - Sari Kujala
Inuse Seminar Sept 26 2011 - Sari Kujala
inuseproject
 
Olli pitkanen otasizzle_oik
Olli pitkanen otasizzle_oikOlli pitkanen otasizzle_oik
Olli pitkanen otasizzle_oik
inuseproject
 
Olli pitkanen otasizzle_ll
Olli pitkanen otasizzle_llOlli pitkanen otasizzle_ll
Olli pitkanen otasizzle_ll
inuseproject
 

Mehr von inuseproject (20)

Inuse seminar 9.6.2014 - "The Active Energy Citizen:User Innovation, Prosumpt...
Inuse seminar 9.6.2014 - "The Active Energy Citizen:User Innovation, Prosumpt...Inuse seminar 9.6.2014 - "The Active Energy Citizen:User Innovation, Prosumpt...
Inuse seminar 9.6.2014 - "The Active Energy Citizen:User Innovation, Prosumpt...
 
Mikael Johnson @INUSE Seminar 24 Feb 2014
Mikael Johnson @INUSE Seminar 24 Feb 2014Mikael Johnson @INUSE Seminar 24 Feb 2014
Mikael Johnson @INUSE Seminar 24 Feb 2014
 
Inuse seminar, Oct 17 2013, Holopainen
Inuse seminar, Oct 17 2013, HolopainenInuse seminar, Oct 17 2013, Holopainen
Inuse seminar, Oct 17 2013, Holopainen
 
Johnson INUSE Seminar May 16, 2013
Johnson INUSE Seminar May 16, 2013Johnson INUSE Seminar May 16, 2013
Johnson INUSE Seminar May 16, 2013
 
Inuse seminar Apr 18, 2013 Toivonen
Inuse seminar Apr 18, 2013 ToivonenInuse seminar Apr 18, 2013 Toivonen
Inuse seminar Apr 18, 2013 Toivonen
 
Inuse seminar Nov 20, 2012 Salovaara
Inuse seminar Nov 20, 2012 SalovaaraInuse seminar Nov 20, 2012 Salovaara
Inuse seminar Nov 20, 2012 Salovaara
 
Inuse seminar 20121009 Seppo Leminen
Inuse seminar 20121009 Seppo LeminenInuse seminar 20121009 Seppo Leminen
Inuse seminar 20121009 Seppo Leminen
 
Inuse seminar 20120911 olava
Inuse seminar 20120911 olavaInuse seminar 20120911 olava
Inuse seminar 20120911 olava
 
INUSE Seminar Risto Sarvas
INUSE Seminar Risto SarvasINUSE Seminar Risto Sarvas
INUSE Seminar Risto Sarvas
 
INUSE Seminar May 8, 2012: Hyysalo
INUSE Seminar May 8, 2012: HyysaloINUSE Seminar May 8, 2012: Hyysalo
INUSE Seminar May 8, 2012: Hyysalo
 
In the grey zone rask
In the grey zone raskIn the grey zone rask
In the grey zone rask
 
Inuse Project Presentation - 20 April 2012
Inuse Project Presentation - 20 April 2012Inuse Project Presentation - 20 April 2012
Inuse Project Presentation - 20 April 2012
 
Merja Helle - Designing media concepts - 120404
Merja Helle - Designing media concepts - 120404Merja Helle - Designing media concepts - 120404
Merja Helle - Designing media concepts - 120404
 
Inuse seminar Helkkula, 6 March 2012
Inuse seminar Helkkula, 6 March 2012 Inuse seminar Helkkula, 6 March 2012
Inuse seminar Helkkula, 6 March 2012
 
Stephanie Freeman Governing hybrid open source freeman
Stephanie Freeman Governing hybrid open source freemanStephanie Freeman Governing hybrid open source freeman
Stephanie Freeman Governing hybrid open source freeman
 
Inuse seminar Mikko Rask
Inuse seminar Mikko RaskInuse seminar Mikko Rask
Inuse seminar Mikko Rask
 
2Ubiquitous and embodied user experience: Design cases with children, dogs an...
2Ubiquitous and embodied user experience: Design cases with children, dogs an...2Ubiquitous and embodied user experience: Design cases with children, dogs an...
2Ubiquitous and embodied user experience: Design cases with children, dogs an...
 
Inuse Seminar Sept 26 2011 - Sari Kujala
Inuse Seminar Sept 26 2011 - Sari KujalaInuse Seminar Sept 26 2011 - Sari Kujala
Inuse Seminar Sept 26 2011 - Sari Kujala
 
Olli pitkanen otasizzle_oik
Olli pitkanen otasizzle_oikOlli pitkanen otasizzle_oik
Olli pitkanen otasizzle_oik
 
Olli pitkanen otasizzle_ll
Olli pitkanen otasizzle_llOlli pitkanen otasizzle_ll
Olli pitkanen otasizzle_ll
 

Kürzlich hochgeladen

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Kürzlich hochgeladen (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

INUSE Seminar Eija Kaasinen

  • 1. Design for Life – Renewing Human- centred design to benefit business, organizations and people’s lives INUSE Seminar 26.9.2013 Eija Kaasinen VTT Technical Research Centre of Finland
  • 2. 226/09/2013 Contents of the presentation Something about VTT and VTT’s programme portfolio Design for life programme Design for life white paper Renewal needs on four areas Understanding future consumer Coping with complexity in design User experience driven business Innovation through co-design
  • 3. 326/09/2013 VTT Technical Research Centre of Finland VTT IS a globally networked multitechnological applied research organisation a not-for-profit and impartial research centre VTT HAS extensive cross-disciplinary technological and business expertise unique research infrastructure comprehensive global partnership networks in business, industrial and research communities VTT CREATES new technology and science-based innovations in co-operation with domestic and foreign partners
  • 4. 426/09/2013 Customer sectors Biotechnology, pharma- ceutical and food industries Chemical industry and environment Electronics Energy Forest industry ICT Machine, vehicle and metal industries Real estate and construction Services and logistics Focus areas of research Applied materials Bio- and chemical processes Energy Information and communication technologies Industrial systems management Microtechnologies and electronics Services and the built environment Business research VTT’s operations Research and Development Strategic Research Business Solutions Business Development Group Services VTT’s companies - VTT Expert Services Ltd (incl. Labtium Ltd and Enas Ltd) - VTT Ventures Ltd - VTT International Ltd (incl. VTT Brasil LTDA) - VTT Memsfab Ltd VTT Group in brief Turnover 316 M€ (2012) • Personnel 3,206 (31.12.2012)
  • 5. 526/09/2013 VTT’s mission VTT produces research and innovation services that enhance the international competitiveness of companies, society and other customers. VTT creates the prerequisites for society’s sustainable development, employment and wellbeing.
  • 6. 626/09/2013 VTT’s programme portfolio 2013 Spearhead programmes 2013 Green Solutions for Water and Waste – Mona Arnold Bioeconomy Transformation – Jussi Manninen Productivity Leap with Internet of Things – Heikki Ailisto Smart Mobility and Low Carbon Energy – Nils-Olof Nylund Innovation Programmes 2013 Intelligent Energy Grids – Robert Weiss High-performance Microsystems – Aarne Oja Multiscale Design – Tarja Laitinen Arctic and Cold Climate Solutions – Jaakko Heinonen Cognitive Communications for Critical Infrastructures – Mika Lasanen Personalised Health & Wellbeing - Miikka Ermes Human Driven Design – “Design for Life” – Eija Kaasinen Safe and Sustainable Nuclear Energy - Eija Karita Puska Sensing Solutions – Mikko Juuti
  • 7. 726/09/2013 Design for life research background at VTT VTT has wide human-driven research competence, distributed in several knowledge centres at VTT. Human-driven research teams at VTT have identified common research drivers. By orchestrating VTT’s competences to solve the common challenges, we can create world class solutions. Design for life research activities cover different research areas at VTT • Technologies and services for buildings • Transport and logistics systems • Systems engineering • Business and technology management • Organisations, networks and innovation systems • Systems research • Smart interaction solutions • Digital service research
  • 8. 826/09/2013 Design for life research fields Objectives: Taking human well-being and values as the driving forces for better productivity and competitive advantage Empowering people to influence their living and working environments. Finding solutions to big societal challenges together Creating enjoyable service ecosystems Enabling human control of complexity User experience and value formation Design and development of complex socio-technical systems Co-innovation and co-design User experience and value in use Future contexts of living and working, and impacts of technology Innovation Design Business and organization Social Science
  • 9. 926/09/2013 Design for Life projects make the programme ... ...the entity takes shape only once the pieces are put together. Design for life programme entity consists of more than 30 individual research projects that work towards the common research objectives
  • 10. 1026/09/2013 Design for life White Paper In the increasingly technology-mediated world, successful design solutions need to be appropriate to their purposes, fit for human lives, and promote well-being. The focus of the design activities has extended from individual products to continuously evolving ecosystems that consist of human actors in different roles, technical solutions and physical environments. In the complex design environment traditional human-centred design methods meet their limits and there is a threat that we cannot influence the design sufficiently from human viewpoint. Design for life White Paper proposes four areas where Human- centred design should be renewed to benefit business, organizations and people’s lives
  • 11. 1126/09/2013 Design for life challenges Coping with complexity Innovation through co-design User experience driven business Future consumer
  • 12. 1226/09/2013 Four areas that need renewal Understanding future consumers and their contexts of living and working as well as value and impacts of technology. Consumer studies must be more future oriented to support the design of future services. Coping with complexity by developing systemic approaches and shared methods to design, based on understanding the interdependencies between technologies and social practices. Utilising the innovation potential of users and other stakeholders as co-design partners by developing understanding of the collaborative processes of knowledge creation and innovation. Creating the organizational mindset for user experience driven business. Utilizing the full potential of user experience requires changing the mindset of the whole organization in addition to adopting user experience driven design practises.
  • 13. 1326/09/2013 Understanding future consumers Research in this area includes three perspectives: Consumer understanding: Research that aims to understanding consumer activity, culture and values Foresight activities that aim to capture impacts of societal and technological transformation on consumer behaviour and values in the future Reflective approaches that address consumer behaviour, innovation and technology design from the viewpoint of ethics, responsibility and sustainability.
  • 14. 1426/09/2013 Research needs for Understanding future consumer Creating a knowledge pool of future consumer behaviour, values and cultures in contexts of living and working Applying foresight methods to capture impacts of technology and societal transformation on consumer behaviour. This knowledge can be used to inspire design, development and business from the angle of human well-being. Understanding human activity to identify and frame unsolved problems. We shall gather, integrate and analyse research knowledge which reveals future challenges for organisations to tackle in a proactive manner.
  • 15. 1526/09/2013 Coping with complexity in design Complex socio-technical systems are everywhere in the modern society: the entirety of the healthcare system, the food chain “from farm to fork”, energy systems, emergency services, global service business etc. Complexity is an intrinsic feature of these systems, especially due to the needs for: balancing between multiple global challenges like well-being, safety, security, environmental and social sustainability adapt to situational variations in the operative environment, i.e. the systems need to be resilient building ecologies of systems: they are systems of systems that are developing both based on design activities and by usage practices For a large part, the complex socio-technical systems of today are not designed per se. Instead, they emerge in an interplay of different stakeholders developing their own parts of the system. Thus the systemic entity, the complex whole, may remain completely un-designed and thus its functioning may become ambiguous or unpredictable.
  • 16. 1626/09/2013 Research needs for Coping with complexity in design Systemic design practice which understands the interdependencies between technologies and social practices Understanding human activity, decision-making and use of tools in real-life situations, and development of appropriate ethnographic and experimental methods Methods and practices of developing perspectives of socio- technical transformations and their long term impacts
  • 17. 1726/09/2013 Innovation through co-design Since products and services are more and more tied together in bigger service ecosystems, companies cannot survive in the competitive markets without collaborating with other stakeholders. Co-design refers to collaborative design activities with customers or other stakeholders across the whole span of the design process. Users are the experts of their everyday life and can therefore bring new insights into the innovation process and increase designers’ understanding of real user needs and desires. Early user involvement reduces costs later and leads to better user acceptance of new products and services. Co-design also helps in creating a closer relationship with customers. For companies, it is challenging to find the customer innovators and establish links with them in a cost-effective manner. User participation in the global context is a particular challenge.
  • 18. 1826/09/2013 User involvement in design Human-centred design of products of services Continuous development during use Fuzzy front end: What to design? Wide possibilities to influence; radical ideas Established design practises and tools (ISO 9241-210) A necessity in service business; developing both technology and usage practises
  • 20. 2026/09/2013 Open Web Lab, Owela Innovating, developing and testing future products and services together with end users Researching users, needs, attitudes, opinions, and usage cultures Evaluating the acceptability of ideas, scenarios and prototypes User-designer interaction channel in Living Lab environments Over 2500 registered Owela users, part of them lead users in ideation Project space can be open or closed to selected users
  • 21. 2126/09/2013 Research needs for Innovation through co-design Development of easy and cost-efficient methods that companies can use themselves for integrating co-design in their innovation and design processes. Measuring the actual benefits of different co-design approaches. Integration of different co-design approaches into a comprehensive “Finnish co-design” brand.
  • 22. 2226/09/2013 User experience driven business The meaning of user experience for companies is quite widely recognized, but it is rarely seen as a strategic or business issue. Emphasizing the importance of UX throughout the product/service/customer relationship life cycle could provide means to differentiate and thus increase the competitive advantage We have tools to evaluate user experience but user experience has been a too vague concept to guide design activities
  • 23. 2326/09/2013 Research needs for User experience driven business More extensive research is needed on how organisational practices and culture can be transformed to support UX-orientation in the companies and on how UX can act as a business factor. Define and establish UX driven design process based on concrete, focused UX targets, as well as related methods and tools.
  • 24. 2426/09/2013 Thank you! Eija.kaasinen@vtt.fi Design for life – New design approach to benefit business, organizations and people’s lives http://www.vtt.fi/research/spearhead_and_innovation_programmes