Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.

1. Instagram
Marketing

2. BLOGPOST:
LINK

3. 01.
BASICS

4. Introduction
★ Instagram has over 2 billion monthly
active users
★ Has shaped the environment of
ecommerce, marketing, and social
networking for over a decade
★ In the following sections, I will explain
what, how, when, and where to use
Instagram marketing.

5. The number of active users Instagram has
Percent of Instagrammers under 34 years of age
The number of daily Instagram users
>2billion
64%
500Million

6. 83% of Instagram users have said that they discovered a new product or service on the
platform. There are a variety of marketing techniques and methods you can use to
market, which are below:
★ Organic content: Photos, videos, reels
★ Paid content: Instagram ads, stories ads, post ads, influencer marketing
★ Shopping tools: Shop tab, product tags and catalog, live shopping, instagram
Checkout
Basics

7. Instagram marketing is great because it provides a variety of
features that allow you to choose just how much money or
time you want to invest into the product.
You can choose your budget (daily or lifetime), schedule, and
ideal audience to advertise to. The interface is also very user
friendly and simple.
WHYUSEINSTAGRAMFORCONTENTMARKETING?

8. 01.TIPS

9. ★ Instagram is a visual platform
★ It is important to entice people and potential consumers
with great images and graphics
★ Businesses should consider hiring dedicated photographers
or graphic designers who can help up their game
★ For starters, it’s great to explore tools such as the Adobe
collection or free tools such as Canva
CREATEGReATGRAPHICS

10. ★ One of the easiest ways to promote your business on
Instagram is through user-generated content
★ Not only is this content completely free and made by
your users, it communicates a sense of connection to
consumers
★ This will broaden the reach of your business, and also
increase the legitimacy of your products/services
PROMOTEUSERGENERATEDCONTENT

11. ★ It is also important to have a style that people
will instantly associate with your brand
★ Using a color palette or editing style that is
consistent with your brand will allow your
consumers to recognize and learn what to
expect from your business
DEVELOP A BRAND AESTHETIC

12. ★ Using reels and stories is also a fantastic way
to encourage consumers to participate and
share their thoughts
★ Reels and stories are both relatively short
timewise, and thus can reach a much larger
audience.
★ They don’t take much patience to watch and
function as a great way to communicate with
consumers and increase interest
USEREELS ANDSTORIES

13. ★ Always reply to your consumers and see what
they are providing in feedback to your business
or product.
★ Taking into account suggestions from users can
be vital to display that you are listening and
care about their patronage.
★ As seen below, some companies have even tried
to “roast” each other on social media such as
Twitter to grow interest in their brands and
products.
REPLYTOCOMMENTS ANDDMS

14. ★ After all, who doesn’t love free stuff?
★ Hosting giveaways or contests are a great way
to boost interest, revenue, and follow count for
businesses.
HOSTSGIVEAWAYS ANDCONTESTS,PARTNERWITHINFLUENCERS

15. FURTHERTOOLS

16. Toolstoconsiderusing:
Notion is a great tool that is a combination of a
notebook and a spreadsheet. Filter through and process
data in an efficient manner.
03
Adobe
01
NOTION
04
CANVA,etc
The Adobe family can be incredibly useful in
creating powerful graphics and visuals that can help
promote your product on Instagram.
Fantastic to form great marketing graphics and
images that will undoubtedly boost your business
especially on a visual platform such as Instagram.
02
GOOGLE
Consider utilizing analytics or spreadsheets to comb
through data in a quick and easy way. It can also be
great to create an additional email that is solely for
your business.

17. 1. https://business.instagram.com/
2. https://blog.hootsuite.com/instagram-ads-guide/
3. https://www.hubspot.com/instagram-marketing
4. https://www.shopify.com/blog/instagram-marketing#:~:text=Instagram%20marketing%20refers%20to%20usi
ng,entrepreneurs%20looking%20to%20grow%20organically.
5. https://blog.hootsuite.com/instagram-marketing/#18_tips_for_a_winning_Instagram_marketing_strategy
SOURCES

18. THANKYOU