Discovering how to the Travel Industry Markets Online
1. Travel industry:
if you are not active online, you are dead!
Travel decisions are being made online -
discover how you can get in on the act.
Dr. Irfan Ahmad, CEO
www.irhal.com - Islamic Travel Website
2. Travel industry:
if you are not active online, you are dead!
Hotels, airlines and other segments of the
multibillion-dollar travel industry are
aggressively tapping into social media, ramping
up their use of online sites such as Facebook
and Twitter to build loyalty to their brands.
Hotels are promoting their properties through
bloggers, and they're using social-networking
sites to gather feedback and monitor trends.
“Compared with other industries, the travel and hospitality
sector is ahead of the curve in engaging social media,”
Carl Howe, Director, Yankee Group
3. Travel industry:
if you are not active online, you are dead!
•Email Marketing
•Frequent Flyer or Frequent Traveler Programs
•Social Media Networking
•Online advertising on sites where prospective
customers are likely to be found.
•Online advertising on Travel websites
“If you are not active online, you are dead!”
4. Travel industry:
if you are not active online, you are dead!
Email Marketing
20. Travel industry:
if you are not active online, you are dead!
Social Media
21. Travel industry:
if you are not active online, you are dead!
How many customers of the travel industry are using social media?
WAYN.com – 15 million registered users
TripAdvisor – 20 million members
Which social network is most widely used by travelers?
Facebook.com
Twitter.com
LinkedIn.com
Who are your most influential customers?
Word of mouth is the most influential promotional medium. Make your
customers your friends.
71. Travel industry:
if you are not active online, you are dead!
People are making their travel decisions online.
Influence them when they are online!
The travel industry is shifting its marketing budget online.
Are you ready for this change?
72. Travel industry:
if you are not active online, you are dead!
Thank you!
Irfan Ahmad
CEO, www.irhal.com
ahmad@irhal.com