State of the Union of Social Media and Mobile Marketing

State of the Union of
Social Media and
Mobile Marketing
March 29th, 2012
John Foley, Jr.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
CEO and Founder
Grow Socially and interlinkONE
Questions or Comments?
Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113
Email Support@GrowSocially.com

Intro: John Foley, Jr.

► Grow Socially, Inc. – Support
Services I love Mar(H)keting!
► Online Marketing/Social Media
► Plan, Manage, Execute and Measure

► interlinkONE – Software (SaaS)
► Enterprise Marketing Management
Software
► Plan, build, manage, execute and
measure all marketing activities

Copyright © 2012 Grow Socially, 2012 Rights Reserved.
Copyright Inc. All Phone 1.800.948.0113

The Agenda

► Today’s World of
Marketing and
Communications

► Can Social Media Grow
Your Business?

► Mobile: Reaching
Consumers On the Go

TODAY’S WORLD OF MARKETING AND
COMMUNICATIONS


Marketing Used to Be Easier!


Inbound Marketing: Game-Changer

Websites, SEO, Social Media!


What is Inbound Marketing?

“Inbound marketing is
a marketing strategy that focuses on
attracting prospective customers by
offering useful information.”

http://en.wikipedia.org/wiki/Inbound_marketing


Get Noticed Optimize / Social Friendly
eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages Inquiries
Engage
and
Nurture
Qualified and
Budgeted

Start with MKTG Engage
Plan and
Action – Publish – Engage – Converse – Share Buyers Nurture
Stories, Information, Social Media posts Product?
Blogging Analytics Service?
Content Mgmt SEO Asset?

$
Questionsor Comments?
Copyright © 2010 Grow Socially, Inc. All All Rights Reserved.
Copyright © 2012 Grow Socially, Inc. Rights Reserved.
2012 Phone 1.800.948.0113
Phone 1.800.948.0113

Content Marketing: Necessary!

Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/


Social Media Statistics

850 Million Users on Facebook
250 Million Tweets Sent Per Day
60+ Hours of Video Uploaded
every minute
90 million users in 6 months

NOTE: As of December 2011


New Social Network … Plenty of Buzz!

How often is Pinterest
being used?

Source: http://mashable.com/2012/03/18/pinterest-brand-attention/


Social Media and Images

► More than 27 million users

► Hundreds of millions of photos
uploaded and shared…. from people
and brands!


Path: Integrating Mobile & Social

https://path.com/

• Specifically designed for
smartphone usage

• Easily share location,
pictures, songs, status
updates, and more


State of the Mobile World


Stats – Mobile Fun


U.S. Smartphone Ownership: in 2009

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report


U.S. Smartphone Ownership: in 2011

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report


Smartphone: Demographic Breakdown


Mobile Internet Usage

Source: Morgan Stanley


What Does it All Mean?

Mobile and Social Media are Changing the Game…
Are you keeping up?


CAN SOCIAL MEDIA GROW YOUR
BUSINESS?


Bottom line:
It Can Drive Inquiries & Sales!


Here’s How Social Media Can Help YOU

► Build Awareness and Thought-
Leadership

► Generate Inquiries and Qualified Leads

► Create Happy Customers


Build Awareness and Thought-
Leadership

► Share relevant and helpful information.

► Have consistent branding across
networks.

► Don’t just post your own news –
engage!


Generating Inquiries and Leads

► How?
► Strategy and Planning

► Build, manage, execute, and measure
campaigns

► Have an integrated, multi-channel mind-
set


Generating Inquiries and Leads
COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries

Other 100 Webinar
Visitors Sign-Ups

Creating Happy Customers with Social
Media

► How?
► Reward Your Socially-Engaged Fans

► Be an Active Listener!

► Share Content That is Relevant to Them


Getting Started… or Moving Forward

► What Social Networks Should You Be
On?

► Being Ready for What’s Next

► Best Practices for Social Media
Campaigns


Very Important: Know Your Audience

► Who Are They?

► Where Are They
Cyclically?

► How Do They Use
Social Media?

► What Networks Are
They On?

What’s Next? Cause it Changes Fast!

► Okay, yes. My boys
won the State Hockey
Championship!

► Them, and a whole lot
of friends recently
jumped from
Facebook to Twitter!


Being Ready for What’s Next

► Don’t forget fundamentals – PLAN!

► Always be measuring your efforts

► Resources to Stay Ahead of the Game


Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness Post once a day;
of services, generate Custom Tab for demo
leads registration
Twitter company Become a thought Post multiple times
page leader, provide daily; share
support marketing-related
news; active listening
YouTube Profile Humanize brand; Film weekly video of
create demand employee(s); create
screencasts of
customer successes
Pinterest? Drive website traffic! Create boards to
highlight portfolio
work


Plan!
Strategy before Tactics!
 Step 1: Describe the Business, Service, Solution
 Step 2: Business, Service, Solution Goal
 Step 3: Where Is the Audience Cyclically?
 Step 4: How Does the Audience Use Social Media?
 Step 5: The One Thing
 Step 6: How Will You Humanize the Brand
 Step 7: Content Resource and Distribution Strategy
 Step 8: How Will You Measure Success?


How to Measure Success?

► Site Traffic
► Downloads

► eNewsletter Sign-Ups

► Blog Comments

► Questions

► Shared Links

► Re-Tweets

► Followers

► Who’s talking about you and how

► Show me the money


Tools for Measuring Effectiveness

 Link Shorteners
 iLink.Me
 TinyURL.com
 Google Analytics
 Website
 Insights
 LinkedIn, Facebook, Twitter, YouTube


Tools for Listening


Social Media: Steps to Success

► Create a Strategy (PLAN)

► EXECUTE Remember
Execution
TRUMPS
► Measure Strategy


MOBILE: REACHING CONSUMERS
ON THE GO


Section Overview

► Mobile Websites

► Making Print Interactive

► Location-Based Marketing


Mobile Internet Usage: Twice for
Importance!

Source: Morgan Stanley


Think About Your Website


But on a smartphone…

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/


What Do You Need? A Mobile Website

What Should Be Mobile-Optimized?
Websites, landing pages, registration pages, surveys, feedback
forms, profile pages, and more!


Make Print Interactive: QR Codes


QR Codes Make Gardens Grow


QR Codes to VOC


QR Codes on Direct Mail


What’s Next? NFC

Watch the video:
http://ilnk.me/NFCLondon


Location-Based Marketing

Huffington Post: March 10th, 2012


Why Use Location-Based Marketing?

► Initiate word-of-mouth marketing

► Increase awareness of your social
networking profiles

► Deepen relationship with customers
and prospects


How One Small-Business Uses It


Using Location-Based Marketing to
Drive Sales


Many Options for Engaging Around
Location


FINAL THOUGHTS


Getting the Most out of Social & Mobile

► They are hot, but with major staying
power!

► They are evolving rapidly – be on your
toes.

► To succeed, marketing fundamentals
still apply.

3 Takeaways

► Hire the right person or outsource your
marketing needs
► Write a plan – Social and Mobile
► Get started with inbound marketing
► Think Mobile Audience NOW!


Q & A / Contact Me!: http://ilink.me/JR

QR Code

iFlyMobi.com


State of the Union of Social Media and Mobile Marketing

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