Mahindra Verito tvc storyboard Full TVC at - http://www.youtube.com/watch?v=hzLbK30iRPw

1. THE TVC STORYBOARD

2. The film opens in a basement parking lot. You see the hero and his wife walking towards their car. They are talking to each other and the heroine is laughing animatedly. We see the car moving out towards the exit gate. The couple come into focus in the car.

3. We see the car stopping behind another car, waiting to exit the parking lot. We see a flashy spruced up sedan coming and stopping behind the Verito. The occupants of the flashy sedan start honking continuously. The lady in the Verito is disturbed and turns back to see the occupants of the other car.

4. The man gestures to the guys behind to wait But the guys keep honking. The man turns to the lady and notices the anxiety on her face. The lady senses the tension in the air and ask the man to ignore the honking. MVO : you have 2 options now

5. But the honking keeps continuing The man decides to get off the car to address the situation while the lady tries to stop him. The man gets off the car. MVO: Option 1 You can register the anger on the man’s face. MVO: You could

6. He clenches his fist in anger MVO : rearrange You can the smiling face of the driver MVO : his face. We see a fadeout to black MVO: Or We can see the anger on the man’s face.

7. We see the man walking towards the other car MVO : Option 2 He leans over the window on the Driver’s Side and gives the occupants a stern look We see the worried lady turning back and looking at the scene through the rear windscreen The man looks at the occupants Hero VO : Tubajatohbahutaccheletahai, gaatabhihaikya!

8. We see the shocked reaction on the occupant’s faces We see the man crack up on his own comment MVO: And when you We see a smile and sense of relief on the lady’s face MVO: choose The man walks back to his Verito MVO: option 2

9. The man gets into his Verito and there is an exchange of looks between him and his wife. MVO : you become We see the rear of the Verito as it is driving off MVO : a Verito Man We see the vehicle exiting the parking lot We now see drive shots of the vehicle

10. We now see drive shots of the vehicle We see the formation of the “Grow up to Verito” Logo Film ends with the Mahindra Rise Logo