What can social media marketing do for you!? This presentation talks about the values that social media could bring to your business

1. INTERACT SOCIAL
MEDIA WOKSHOP
What can Social Media do
for you?!
Cairo, June 23rd
Fady Ramzy
Interact Egypt country Manager

2. Social Media
for You?

3. 3 23/06/2010
INTERACT SOCIAL MEDIA SPACE

4. So, can it help?
Yes, social Media is Business Media
4 23/06/2010
INTERACT SOCIAL MEDIA SPACE

5. One more, what is Social Media?!
It is a fancy way to describe zillions on “conversations” people have online 24/7
5 23/06/2010
INTERACT SOCIAL MEDIA SPACE

6. The power of Social Media?
Because it is all about Being Human!
It is about
communications,
connections,
collaboration,
contributions,
content creation,
sharing
6 23/06/2010
INTERACT SOCIAL MEDIA SPACE

7. The power of Social Media?
It creates a two way communications medium between a brand/company
and its consumers
It is about a
DIALOGUE
7 23/06/2010
INTERACT SOCIAL MEDIA SPACE

8. The power of Social Media?
It gives you an unmatched cost-effective way to reach, interact & talk with
your customers everyday!
8 23/06/2010
INTERACT SOCIAL MEDIA SPACE

9. The power of Social Media?
For business, lack of social media presence is futile.
Millions of people are creating
content for the social Web.
Your customers have been there
for a long time.
If your business isn't putting
itself out there, it ought to be.”
Above all, your competitors are
already there!
BusinessWeek, February 19, 2009
9 23/06/2010
INTERACT SOCIAL MEDIA SPACE

10. What Can Social Media Do for me?
Public Relations
Every company is its own TV station,
magazine, and newspaper
10 23/06/2010
INTERACT SOCIAL MEDIA SPACE

11. What Can Social Media Do for me?
Customer Service
Our tweets have links to solutions. The
essence is for followers to help one
another.“Toby Richards, Microsoft
11 23/06/2010
INTERACT SOCIAL MEDIA SPACE

12. What Can Social Media Do for me?
Loyalty Building
People that don’t love your brand will love
it, those who already love it will become
your most powerful brand ambassadors
12 23/06/2010
INTERACT SOCIAL MEDIA SPACE

13. What Can Social Media Do for me?
Collaboration
Social media allows big companies to
act small again
13 23/06/2010
INTERACT SOCIAL MEDIA SPACE

14. What Can Social Media Do for me?
Networking
Social Media allows you focus on how to
be social, not how to do social!
14 23/06/2010
INTERACT SOCIAL MEDIA SPACE

15. What Can Social Media Do for me?
WOM Marketing
If advertising is great in generating awareness,
then WOM marketing is great in persuasion.
The goal of social media is to turn
customers into a volunteer marketing
army
15 23/06/2010
INTERACT SOCIAL MEDIA SPACE

16. What Can Social Media Do for me?
Customer acquisition
Social media creates
kinship between
companies and
customers, and
kinship equals
Linkedin is for people
purchase intent
you know.
Facebook is for
people you used to
know.
Twitter is for
people you want to
know.
16 23/06/2010
INTERACT SOCIAL MEDIA SPACE

17. What Can Social Media Do for me?
24/7 customer connectivity
Social Media goes Mobile
Always connected with your
on-the-move customers
17 23/06/2010
INTERACT SOCIAL MEDIA SPACE

18. Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.it
Grazie!
23/06/2010
18 INTERACT SOCIAL MEDIA SPACE