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Online Identity Management Cairo, July 10th Fady Ramzy Interact Egypt country Manager
Interact Play Innovation
Interact Egypt - Launched in June 2009 - Headquarter for MEA region operations - Customer base includes Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia and Italy - R&D hub for Web & Mobile innovations - Backed up by 15 years of Italian experience - From Interact SpA to InsideOut - Triple revenues in two years 3 10/07/2011 Online Identity Management
Who is Fady Ramzy? - Interact Egypt Country Manager - Digital media speaker - 13+ Digital Media experience - Egyptair.com - PMP, Boeing scholarship 10/07/2011 4 Online Identity Management
What do we do?
Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Online Identity Management 10/07/2011
Semantic Content Management Platforms Content Existing Assets CMS/ECM Online TV 7 10/07/2011 Online Identity Management
Digital Marketing 8 10/07/2011 Online Identity Management
Mobile VAS & Apps dev. 9 10/07/2011 Online Identity Management
Lets Interact
This event is currently TWEETED at this Very Moment #InteractInnovation 11 Online Identity Management 10/07/2011
Agenda - Today’s challenge, the influencer in you! - Quick Facts - Your Online Identity - ORM - Social Media Influence - The networks 12 10/07/2011 Online Identity Management
The Challenge! - 2 volunteers - Quick simple questions - Seed the video - How many views can we get till end of day?? 13 10/07/2011 Online Identity Management
Quick Facts
Facebook
Facebook What is interesting in statistics per continent is that Africa is the most dynamic continent on Facebook gaining more than 50% of its Facebook users in the last 6 months! Socialbakers 10/07/2011 16 Online Identity Management
10/07/2011 17 Online Identity Management
Your online Identity??!
19 10/07/2011 Online Identity Management
Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity The SEO Ecosystem Web Data Analytics Mobile 10/07/2011 20 Online Identity Management
Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 10/07/2011 21 Online Identity Management
Online Identity is a paradigm shift . . . Title Text Why ??!
23 Online Identity Management 10/07/2011
24 Online Identity Management 10/07/2011
25 Online Identity Management 10/07/2011
26 Online Identity Management 10/07/2011
27 Online Identity Management 10/07/2011
28 Online Identity Management 10/07/2011
The Brand Ambassador Title Text concept
30 Online Identity Management 10/07/2011
31 Online Identity Management 10/07/2011
32 Online Identity Management 10/07/2011
Do you own your online identity? Title Text
Online Reputation Management
ORM 35 10/07/2011 Online Identity Management
Whats that? Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media 36 10/07/2011 Online Identity Management
Why? - Your Customers are online - Your Prospects are online - Your Competitors are online - Your Employees are online - Your X-Employees are online - Your brand influencers are online 37 10/07/2011 Online Identity Management
The Process Listen Respond Engage Optimize Measure 38 10/07/2011 Online Identity Management
Look, Listen & Learn! - Improve customer satisfaction by gaining insights from consumers about their real needs - Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers. - Gain insights about competitors and their customers’ perceptions about their products and services. - Engage in more effective public relations by understanding who the real influencers are. - Provide early warning systems for reactive and defensive PR. 39 10/07/2011 Online Identity Management
Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation 40 10/07/2011 Online Identity Management
Measure The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 41 10/07/2011 Online Identity Management
Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 42 10/07/2011 Online Identity Management
43 10/07/2011 Online Identity Management
Some tools - Blog monitoring BlogPulse, Google Blog search - Twitter Monitoring Tweetbeep, Tweetscan, Twitter search - Web Monitoring Google alerts, Google trends - Followers monitoring Friend and follow 44 10/07/2011 Online Identity Management
The Networks??!
46 10/07/2011 Online Identity Management
47 10/07/2011 Online Identity Management
Interact Egypt http://Egypt.interact.it Shokran Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Gazilan Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 10/07/2011 48

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Online identity management

  • 1. Online Identity Management Cairo, July 10th Fady Ramzy Interact Egypt country Manager
  • 3. Interact Egypt - Launched in June 2009 - Headquarter for MEA region operations - Customer base includes Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia and Italy - R&D hub for Web & Mobile innovations - Backed up by 15 years of Italian experience - From Interact SpA to InsideOut - Triple revenues in two years 3 10/07/2011 Online Identity Management
  • 4. Who is Fady Ramzy? - Interact Egypt Country Manager - Digital media speaker - 13+ Digital Media experience - Egyptair.com - PMP, Boeing scholarship 10/07/2011 4 Online Identity Management
  • 6. Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Online Identity Management 10/07/2011
  • 7. Semantic Content Management Platforms Content Existing Assets CMS/ECM Online TV 7 10/07/2011 Online Identity Management
  • 8. Digital Marketing 8 10/07/2011 Online Identity Management
  • 9. Mobile VAS & Apps dev. 9 10/07/2011 Online Identity Management
  • 11. This event is currently TWEETED at this Very Moment #InteractInnovation 11 Online Identity Management 10/07/2011
  • 12. Agenda - Today’s challenge, the influencer in you! - Quick Facts - Your Online Identity - ORM - Social Media Influence - The networks 12 10/07/2011 Online Identity Management
  • 13. The Challenge! - 2 volunteers - Quick simple questions - Seed the video - How many views can we get till end of day?? 13 10/07/2011 Online Identity Management
  • 16. Facebook What is interesting in statistics per continent is that Africa is the most dynamic continent on Facebook gaining more than 50% of its Facebook users in the last 6 months! Socialbakers 10/07/2011 16 Online Identity Management
  • 17. 10/07/2011 17 Online Identity Management
  • 19. 19 10/07/2011 Online Identity Management
  • 20. Your Online Identity?! Online Newsletters Website Video Blog Social Title Text Media Identity The SEO Ecosystem Web Data Analytics Mobile 10/07/2011 20 Online Identity Management
  • 21. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 10/07/2011 21 Online Identity Management
  • 22. Online Identity is a paradigm shift . . . Title Text Why ??!
  • 23. 23 Online Identity Management 10/07/2011
  • 24. 24 Online Identity Management 10/07/2011
  • 25. 25 Online Identity Management 10/07/2011
  • 26. 26 Online Identity Management 10/07/2011
  • 27. 27 Online Identity Management 10/07/2011
  • 28. 28 Online Identity Management 10/07/2011
  • 29. The Brand Ambassador Title Text concept
  • 30. 30 Online Identity Management 10/07/2011
  • 31. 31 Online Identity Management 10/07/2011
  • 32. 32 Online Identity Management 10/07/2011
  • 33. Do you own your online identity? Title Text
  • 35. ORM 35 10/07/2011 Online Identity Management
  • 36. Whats that? Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media 36 10/07/2011 Online Identity Management
  • 37. Why? - Your Customers are online - Your Prospects are online - Your Competitors are online - Your Employees are online - Your X-Employees are online - Your brand influencers are online 37 10/07/2011 Online Identity Management
  • 38. The Process Listen Respond Engage Optimize Measure 38 10/07/2011 Online Identity Management
  • 39. Look, Listen & Learn! - Improve customer satisfaction by gaining insights from consumers about their real needs - Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers. - Gain insights about competitors and their customers’ perceptions about their products and services. - Engage in more effective public relations by understanding who the real influencers are. - Provide early warning systems for reactive and defensive PR. 39 10/07/2011 Online Identity Management
  • 40. Optimize Social Mainstream Media Media User Search generated Engines Content Online reputation 40 10/07/2011 Online Identity Management
  • 41. Measure The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 41 10/07/2011 Online Identity Management
  • 42. Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 42 10/07/2011 Online Identity Management
  • 43. 43 10/07/2011 Online Identity Management
  • 44. Some tools - Blog monitoring BlogPulse, Google Blog search - Twitter Monitoring Tweetbeep, Tweetscan, Twitter search - Web Monitoring Google alerts, Google trends - Followers monitoring Friend and follow 44 10/07/2011 Online Identity Management
  • 46. 46 10/07/2011 Online Identity Management
  • 47. 47 10/07/2011 Online Identity Management
  • 48. Interact Egypt http://Egypt.interact.it Shokran Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Gazilan Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 10/07/2011 48