Social Media workshop for Entrepreneurs in the Entrepreneurship Empowerment Symposium during the Global Entrepreneurship week. An Overview on the tools and the importance of Social Media Networks, Platforms and Stats. Keywords : Facts and Figures, Social media marketing, social media, social media marketing techniques, social media techniques, social media tips and tricks, social media networks, internet marketing, online marketing, e-marketing, social media facts, social media figures, social media statistics, social media stats, social media presence, how to promote your business, social media for money, entrepreneurship, entrepreneurship and social media, Facebook, twitter, flickr, youtube, Digg, delicious, social media monitoring, social media analytics, google analytics, social media platforms, social media tools, fan pages, Global Entrepreneurship week, SEO, SEO Tips, SEO Tricks, search engine optimization, Search Engines, google, cyberspace, content sharing, content producing, statistics, digital media, Online media, Digital Media marketing, Digital marketing, Linkedin, Slideshare, numbers, Digital Networks, Social networks, social media users, online media, video sharing, streaming, live streaming, social media feedback, interact, interact Egypt, Egypt, Social media in Egypt, Social media marketing in Egypt, , Social media workshop Egypt, , interact Egypt, social media applications, apps, mobile apps, iPhone, Android, Symbian, iPad, blackberry, blogs

1. SOCIAL MEDIA FOR
ENTREPRENEURS
Cairo, November 7th
Web communications
workshop
Fady Ramzy
Interact Egypt country Manager

2. Lets
Interact

3. 3 07/11/2010Social Media for Entrepreneurs
This workshop is currently
TWEETED
at this Very Moment
#followinteract

4. Interact
Play Innovation

5. 5
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
Interact SpA
07/11/2010
Social Media For Entrepreneurs

6. Digital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
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7. Semantic CMS
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Social Media For Entrepreneurs
Online
TV
Content
Assets
Existing
CMS/ECM

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Social Media For Entrepreneurs
Social Media

9. Mobile Apps
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Social Media For Entrepreneurs

10. Web
Evolution

11. From Web 1.0 to Web 2.0
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Social Media For Entrepreneurs

12. From Web 1.0 to Web 2.0
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Social Media For Entrepreneurs

13. Web 3.0 = The web of data
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Social Media For Entrepreneurs

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Social Media For Entrepreneurs
Social Media For Entrepreneurs

15. Facts & Figures
Networks Overview

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Social Media for Entrepreneurs
More than 17M internet users
General Facts – Egypt 2010
70% declare they have seen online video at least once/week
13% of internet users use Mobile Internet

17. Facebook

18. 50% of our active users
log on to Facebook in any
given day
Facebook
is more than 500 million users
Average user has 130 friends

19. http://www.spotonpr.com/is-social-media-important-for-
marketers-in-the-arab-world/
19
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Social Media for Entrepreneurs
Facebook in the Middle East and North Africa
15 million now 17 million active users across the MENA.
MENA’S TOP FIVE FACEBOOK MARKETS
ACCOUNT FOR 70% OF ALL USERS IN THE REGION
Egypt
22%
Saudi
Arabia
15%
Tunisia
10%
Morocco
12%
UAE 11%

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Social Media for Entrepreneurs
Egypt
22%
Facebook users in Egypt: 3,436,140 Now 4,300,000 +
Penetration in Egypt: 4.21% Now 5.36%
Online penetration in Egypt: 25.28%

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Social Media for Entrepreneurs
Egypt
22%
62%
Males using Facebook

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Social Media for Entrepreneurs
Egypt
22%
50%
From 18-24 28%
From 25-34
Age Groups on Facebook

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Social Media for Entrepreneurs
A Great Deal of
Information
Exchange
A great Network
of People
Import Your Blog
SHARING
Videos
Photos
Notes
Update your Status
Your Group & Fan Page
Why Facebook??

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Social Media for Entrepreneurs
Facebook Platform: Apps/games

25. 25
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Social Media for Entrepreneurs
Facebook Mobile

26. YouTube

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Social Media for Entrepreneurs
Exceeds the 2 billion Views per day
Broadcast Yourself
Data compiled by website–monitoring.com
48.2
million users excluding casual surfers
Localized in 23 Countries --- 24 Languages

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Social Media for Entrepreneurs
Broadcast Yourself
Data compiled by website–monitoring.com
60%
Internet users Watch Videos Online
up 33%
in 2.5 year.
24 Hrs
of videos/ per min

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Social Media for Entrepreneurs
Ranked 3rd most visited website in
Egypt, after Google and Facebook
15 million
playbacks per day in Egypt.
.
Broadcast Yourself
Data compiled by Alexa & Google
In Egypt

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Social Media for Entrepreneurs
Why YouTube?
Branded Channels
Subscribe
Ratings

31. http://www.spotonpr.com/menatwittersurvey/31 07/11/2010Social Media for Entrepreneurs

32. http://www.spotonpr.com/menatwittersurvey/32 07/11/2010Social Media for Entrepreneurs
95%
Welcomed
brand
engagement
87%
Affected their
perception of a
brand/Company
88%
recommend a
brand based on
their experience
on Twitter
82%
Admit preference
for brands that they
knew via Twitter

33. http://www.spotonpr.com/menatwittersurvey/33 07/11/2010Social Media for Entrepreneurs
65%
were interested in
receiving special
offers & coupons
from brands on
Twitter
50%
had purchased a
product or service
as a result of Twitter
50%
Surveyed, received
customer service
via Twitter

34. http://www.spotonpr.com/menatwittersurvey/34 07/11/2010Social Media for Entrepreneurs
Around 300,000+ Users in EgyptGoogle

35. http://www.spotonpr.com/menatwittersurvey/35 07/11/2010Social Media for Entrepreneurs
Why Twitter !?
Real-Time
Engagement
Constant news
Updates
Interaction
Engagement
Timeliness
Feedback

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Social Media for Entrepreneurs
Relationships Matter
LinkedIn

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Social Media for Entrepreneurs
Over 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member joins approximately every second
Executives from all Fortune 500 companies
Around 100,000visitor/user in Egypt
Linkedin press & Google
Relationships Matter

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Social Media for Entrepreneurs
Learn
Share
Create a Professional Networks
Hire - Recruit
Build Relations
Connect & Re-connect
Contact - Inquire
Why Linkedin!?
Find LEADS

39. Web 2.0
Entrepreneurs!

40. Title Text
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Social Media For Entrepreneurs
Website
Online
Communications
Welcome to the “Online World”
NewslettersOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile

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Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
Facebook
Linkedin
Social
Media
Monitoring Social
Media
tools
Twitter

42. Web 3.0
Smartup!

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Blog

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Newsletter

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Email signature

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Twitter

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Linkedin

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Flickr

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YouTube

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SlideShare

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Social Media Monitoring
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Web Analytics
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54. Boosting
relations

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Social Media for Entrepreneurs

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Social Media for Entrepreneurs

57. What can social media
do for your business?

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59. How to Plan and Execute an effective
“Integrated Social Media” strategy

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Social Media for Entrepreneurs
Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……
KEEP IT SUPER SIMPLE

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What’s
My Goal?
Online
Presence ?
Image?
Credibility?
Engagement?
Interaction?
Feedback
Start by Questions!

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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!

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Implement …… Find & Retain Your Customer
Direct
Them to all your Social
Media accounts
Encourage
Them to be your
Fans/Friends/Followers
To share your content.
Retweet you!
Build
A base of interactive
customers! A
Network community
Promote
Your brand/Activities/
Events/News
sales

64. The Mobile Era

65. 65
1.Productivity
(email, calendar,...)
2.Services /
Utilities (information,
updates, notification)
3.Entertainment
(games, fun, Social media)
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Mobile apps? What’s next?

67. 67
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
‫شكرا‬
07/11/2010