The New Rules of Google Dominance - Part 1

•Als PPT, PDF herunterladen•

2 gefällt mir•845 views

The document summarizes a presentation about Google's dominance and the new rules of search engine optimization (SEO). It discusses how Google now focuses on content quality, design, trustworthiness and speed over traditional SEO techniques. It also notes that search traffic to publishers has dropped by over 30% in the last eight months. Additional topics covered include how users engage with mobile/tablet devices, influencing influencers, brand protection, engagement mistakes to avoid, and how SEO may evolve with schema.org metadata standards.

Technologie Business

@simonheseltineSouth Beach, May
May 16th 2013
The new rules of Google
Dominance
Presented By:

@simonheseltineSouth Beach, May
Simon Heseltine
Director of Audience
Development
Twitter: @simonheseltine
May 16th 2013
The new rules of Google
Dominance
Presented By:

3
@simonheseltineSouth Beach, May
Google killed SEO?
SEO

@simonheseltineSouth Beach, May
Google killed SEO?

@simonheseltineSouth Beach, May
Google killed SEO?
• Looks at content quality
• Design
• Trustworthiness
• Speed
• Depth of content
• Historically has run on top of the
algorithm

@simonheseltineSouth Beach, May
Google killed SEO?
• Looks at site link profiles
• Looks for quality of links
• Looks at diversity of link anchor text

@simonheseltineSouth Beach, May
Has User Behavior Changed?
Search traffic to publishers has
taken a dive in the last eight
months, with traffic from
Google dropping more than
30% from August 2012
through March 2013,
according to research done by
BuzzFeed. While Google
makes up the bulk of search
traffic to publishers, traffic from
all search engines has
dropped by 20% in the same
period.

9
@simonheseltineSouth Beach, May
SEOs Circa 2013?

@simonheseltineSouth Beach, May
Over to Andy

@simonheseltineSouth Beach, May
Back to Simon

@simonheseltineSouth Beach, May
“To be trusted is
a greater
compliment than
being loved.”
George MacDonald
“To be trusted is
a greater
compliment than
being loved.”
George MacDonald
Google+ and SEO

@simonheseltineSouth Beach, May
Google+ and SEO

@simonheseltineSouth Beach, May
Source: AOL survey of Tablet owning Engadget Readers
Engaging with consumers –Tablets
89% say tablets are the
perfect TV viewing
companion
Sometimes tablets
enhance TV viewing
Sometimes tablets
replace TV viewing
63% say they often
use their tablets as a
replacement for TV

@simonheseltineSouth Beach, May
Engaging with consumers – Mobile / tablets /
comments
51%
Tablets
as TV
companions
Search for info related to
the TV show they are
watching
38%
Research products or
services they saw in a
commercial on TV
33%
Read what others
are saying who
are watching the
same TV show

@simonheseltineSouth Beach, May
Engaging with consumers – Mobile
68% OF MINUTES ARE IN HOME
Source: Arbitron Mobile Trends Panel™ service

@simonheseltineSouth Beach, May
Engaging with Influencers

@simonheseltineSouth Beach, May
Engagement mistakes

@simonheseltineSouth Beach, May
Engagement mistakes - Hashjacking

@simonheseltineSouth Beach, May
Engagement Done Right

@simonheseltineSouth Beach, May
What Andy said
Listen
Build Relationships
Understand your Audience
Be Consistent
Engage
Use Common
Sense

@simonheseltineSouth Beach, May
The future of Google and SEO

@simonheseltineSouth Beach, May
The future of Google and SEO
http://schema.org/

@simonheseltineSouth Beach, May
The future of Google and SEO
Authors

@simonheseltineSouth Beach, May
“All the world is
made of faith, and
trust, and pixie
dust.”
J.M. Barrie
Peter Pan
The new rules of Google Dominance
“All the world is
made of faith, and
trust, and pixie
dust.”
J.M. Barrie
Peter Pan

Weitere ähnliche Inhalte

Was ist angesagt?

ABAStrategyWebinar_FINAL_20170110

Michelle "Mikki" Ware

Risks and Rewards of Celeb & Influencer Social Voices

Spredfast

Effects of Splitting Long Surveys Into Two

Peanut Labs

Brand Building with Social Media

Matt Siltala

Best western virginia co op meeting presentation

Paramore | the digital agency

Presentation: Big Impact, Little Budget - A Start-Ups Case Study in Influencer Marketing Presented by: Matt Armstead, CEO, Sprout It Sprout it is a tech start-up who partnered early on with Scotts Miracle Gro to help attract new gardeners to the category, with a differentiated approach. In this session, you'll learn about Sprout it's overall strategy and it's brand partnership with Miracle Gro. In addition, you'll hear first hand their approach to grow consumer awareness and how a low-budget influencer promotion earned them a spot within the The 10 Best Influencer Marketing Campaigns of 2013. www.bdionline.com

Big Impact, Little Budget - A Start-Ups Case Study in Influencer Marketing - ...

Business Development Institute

Tanqeeb january 2019

Mohamed Nour

CGA BC IT Forum 2011 Social Media Presentation

Shane Gibson

Effects of Asking for Telephone Numbers on Survey Honesty

Peanut Labs

Nothing Like it: Innovation in Media & Sports

Spredfast

Find Your Fan Factor - 3 Slam Dunk Secrets to Drive More Sales

Meredith Oliver

Taco bell

Ryan Larson

Was ist angesagt? (12)

ABAStrategyWebinar_FINAL_20170110

Risks and Rewards of Celeb & Influencer Social Voices

Effects of Splitting Long Surveys Into Two

Brand Building with Social Media

Best western virginia co op meeting presentation

Big Impact, Little Budget - A Start-Ups Case Study in Influencer Marketing - ...

Tanqeeb january 2019

CGA BC IT Forum 2011 Social Media Presentation

Effects of Asking for Telephone Numbers on Survey Honesty

Nothing Like it: Innovation in Media & Sports

Find Your Fan Factor - 3 Slam Dunk Secrets to Drive More Sales

Taco bell

Andere mochten auch

Biografia

gutierrezramosclaudia

The Metrics That Matter

interactivitymarketing

Remarketing - Get Creative, Not Creepy

interactivitymarketing

Making it Jive: Using Data to Make (and Improve) SEM Decisions

interactivitymarketing

Day 2, session 10, benjamin spiegel

interactivitymarketing

Link Building Clinic - A Website Backlink Health Clinic

interactivitymarketing

Remarketing Case Study: The Secret Rocket Fuel For your Content Marketing and...

interactivitymarketing

Andere mochten auch (7)

Biografia

The Metrics That Matter

Remarketing - Get Creative, Not Creepy

Making it Jive: Using Data to Make (and Improve) SEM Decisions

Day 2, session 10, benjamin spiegel

Link Building Clinic - A Website Backlink Health Clinic

Remarketing Case Study: The Secret Rocket Fuel For your Content Marketing and...

Ähnlich wie The New Rules of Google Dominance - Part 1

Brian peters - How buffer generated more than 2,000,000 video views on social...

Stukent Inc.

How Solid is Your Social Media?

Shane Gibson

Social Marketing Mid-year Check-in

Ron Schott

How to Successfully Grow Your Business With Social Media

Michelle Hummel

Allowing Customers To Join Community Conversations Everywhere

Get Satisfaction

With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, ethology’s Executive Vice President of Strategy, break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. The presentation covered the following: -Determining which of the top 2015 trends are right for your digital marketing mix - Incorporating user-centered design principles for a better brand experience - The evolution of your content strategy and content marketing tactics - Making use of new organic search developments - Enhancing internal organizational efforts to make your digital marketing more effective

Top Digital Marketing Trends for 2015: Love ‘em or Leave ‘em?

Ethology

With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, Ethology’s Executive Vice President of Strategy, as they break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. In this webinar, you’ll learn how to: Determine which of the top 2015 trends are right for your digital marketing mix Incorporate user-centered design principles for a better brand experience Evolve your content strategy and content marketing tactics Make use of new organic search developments Enhance internal organizational efforts to make your digital marketing more effective

The Top 8 Digital Trends for 2015 - Digiday Digital Love 15

Mike Corak

While social media has become an integral part of marketing efforts, the very nature of the medium lends itself to so much more. This presentation discusses how social media plays a part in marketing, PR, branding, customer service and customer retention/loyalty. YOU WILL LEARN: The friction points with social media and the other areas. How to integrate across departmental silos to run an effective social media program. How to properly measure for success.

Social Media: More Than Marketing - American Marketing Association Webinar Ma...

Ethology

Beginner's Guide To Digital Marketing

Jon Payne

The master class will focus on three key areas: 1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance. 2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition. 3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.

Social Media Marketing Master Class - Mathew Slavica, Digital Stand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f

Mike Corak

Social Media Audit and Channel Planning

Anumita Steinberg

Restaurants Owners Eating Up Social Media 2011

hillarybressler

Understanding the impact of social media

Triangle American Marketing Association

How to SEO your website and a look into voice search VSEO

Jonny Ross

How Retailers can Grow Leads and Sales with Social Media

Mike Gingerich

Salt Lake City Search Engine Marketing Digital Marketing Conference September 2017 Simon Heseltine is the Vice President of Search at ForRent.com, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon also sits on the board of SEMPO (Search Engine Marketing Professional Organization).

In-House Marketing The Ultimate Team Sport by Simon Heseltine

Utah Digital Marketing Collective

Internet of Things & The Future of Content Marketing

iAcquire

Webinar: Creating a Customer-Centric Content Strategy

Casie Gillette

Zontee Hou - Bionic Consumers

Social Fresh Conference

Ähnlich wie The New Rules of Google Dominance - Part 1 (20)

Brian peters - How buffer generated more than 2,000,000 video views on social...

How Solid is Your Social Media?

Social Marketing Mid-year Check-in

How to Successfully Grow Your Business With Social Media

Allowing Customers To Join Community Conversations Everywhere

Top Digital Marketing Trends for 2015: Love ‘em or Leave ‘em?

The Top 8 Digital Trends for 2015 - Digiday Digital Love 15

Social Media: More Than Marketing - American Marketing Association Webinar Ma...

Beginner's Guide To Digital Marketing

Social Media Marketing Master Class - Mathew Slavica, Digital Stand

Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f

Social Media Audit and Channel Planning

Restaurants Owners Eating Up Social Media 2011

Understanding the impact of social media

How to SEO your website and a look into voice search VSEO

How Retailers can Grow Leads and Sales with Social Media

In-House Marketing The Ultimate Team Sport by Simon Heseltine

Internet of Things & The Future of Content Marketing

Webinar: Creating a Customer-Centric Content Strategy

Zontee Hou - Bionic Consumers

Mehr von interactivitymarketing

The Dawning of a New Email Era: The Trends You Need to Know

interactivitymarketing

4 Steps to Making Your Blog Content Work Better For You

interactivitymarketing

Scaling Quality: How to Make Remarkable content at scale for marketing sucess

interactivitymarketing

Day 2, session 9, melissa fach

interactivitymarketing

The New Rules of Google Dominance - Part 2

interactivitymarketing

Retargeting on Facebook Exchange

interactivitymarketing

It Takes a Village to Raise a Cupcake Brand

interactivitymarketing

The Art of Being Interested

interactivitymarketing

Day 1, session 7, jennifer sable lopez

interactivitymarketing

The Evolving Culture of Paid Search and Conversion

interactivitymarketing

Seven Years in Landing Pages

interactivitymarketing

Mission Impossible Becoming a Search Marketing Spy

interactivitymarketing

Killer KPIs - Turning Data to Dollars

interactivitymarketing

What aimClear Would Say ABout Your KPIs Given 8 Minutes

interactivitymarketing

Killer KPIs: Turning Data into Gs

interactivitymarketing

Mehr von interactivitymarketing (15)

The Dawning of a New Email Era: The Trends You Need to Know

4 Steps to Making Your Blog Content Work Better For You

Scaling Quality: How to Make Remarkable content at scale for marketing sucess

Day 2, session 9, melissa fach

The New Rules of Google Dominance - Part 2

Retargeting on Facebook Exchange

It Takes a Village to Raise a Cupcake Brand

The Art of Being Interested

Day 1, session 7, jennifer sable lopez

The Evolving Culture of Paid Search and Conversion

Seven Years in Landing Pages

Mission Impossible Becoming a Search Marketing Spy

Killer KPIs - Turning Data to Dollars

What aimClear Would Say ABout Your KPIs Given 8 Minutes

Killer KPIs: Turning Data into Gs

Kürzlich hochgeladen

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

ICT role in 21st century education and its challenges

rafiqahmad00786416

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Zilliz

In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?

Ransomware_Q4_2023. The report. [EN].pdf

Overkill Security

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Modernizing Securities Finance: The cloud-native prime brokerage platform transforming capital markets. Madhu Subbu, Managing Director, Head of Securities Finance Engineering Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

apidays

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Jeffrey Haguewood

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

MadyBayot

Kürzlich hochgeladen (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Why Teams call analytics are critical to your entire business

ICT role in 21st century education and its challenges

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Boost Fertility New Invention Ups Success Rates.pdf

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Axa Assurance Maroc - Insurer Innovation Award 2024

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Ransomware_Q4_2023. The report. [EN].pdf

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

Artificial Intelligence Chap.5 : Uncertainty

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

AWS Community Day CPH - Three problems of Terraform

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Powerful Google developer tools for immediate impact! (2023-24 C)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

The New Rules of Google Dominance - Part 1

1. @simonheseltineSouth Beach, May May 16th 2013 The new rules of Google Dominance Presented By:

2. @simonheseltineSouth Beach, May Simon Heseltine Director of Audience Development Twitter: @simonheseltine May 16th 2013 The new rules of Google Dominance Presented By:

3. 3 @simonheseltineSouth Beach, May Google killed SEO? SEO

4. @simonheseltineSouth Beach, May Google killed SEO?

5. @simonheseltineSouth Beach, May Google killed SEO? • Looks at content quality • Design • Trustworthiness • Speed • Depth of content • Historically has run on top of the algorithm

6. @simonheseltineSouth Beach, May Google killed SEO? • Looks at site link profiles • Looks for quality of links • Looks at diversity of link anchor text

7. @simonheseltineSouth Beach, May Google killed SEO?

8. @simonheseltineSouth Beach, May Has User Behavior Changed? Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.

9. 9 @simonheseltineSouth Beach, May SEOs Circa 2013?

10. @simonheseltineSouth Beach, May Over to Andy

11. @simonheseltineSouth Beach, May Back to Simon

12. @simonheseltineSouth Beach, May “To be trusted is a greater compliment than being loved.” George MacDonald “To be trusted is a greater compliment than being loved.” George MacDonald Google+ and SEO

13. @simonheseltineSouth Beach, May Google+ and SEO

14. @simonheseltineSouth Beach, May Google+ and SEO

15. @simonheseltineSouth Beach, May Google+ and SEO

16. @simonheseltineSouth Beach, May Google+ and SEO

17. @simonheseltineSouth Beach, May Google+ and SEO

18. @simonheseltineSouth Beach, May Google+ and SEO

19. @simonheseltineSouth Beach, May Source: AOL survey of Tablet owning Engadget Readers Engaging with consumers –Tablets 89% say tablets are the perfect TV viewing companion Sometimes tablets enhance TV viewing Sometimes tablets replace TV viewing 63% say they often use their tablets as a replacement for TV

20. @simonheseltineSouth Beach, May Engaging with consumers – Mobile / tablets / comments 51% Tablets as TV companions Search for info related to the TV show they are watching 38% Research products or services they saw in a commercial on TV 33% Read what others are saying who are watching the same TV show

21. @simonheseltineSouth Beach, May Engaging with consumers – Mobile 68% OF MINUTES ARE IN HOME Source: Arbitron Mobile Trends Panel™ service

22. @simonheseltineSouth Beach, May Engaging with Influencers

23. @simonheseltineSouth Beach, May Engaging with Influencers

24. @simonheseltineSouth Beach, May Engaging with Influencers

25. @simonheseltineSouth Beach, May Engaging with Influencers

26. 26 @simonheseltineSouth Beach, May Protecting your Brand

27. @simonheseltineSouth Beach, May Protecting your Brand

28. @simonheseltineSouth Beach, May Protecting your Brand

29. @simonheseltineSouth Beach, May Protecting your Brand

30. @simonheseltineSouth Beach, May Protecting your Brand 71% of consumers have ended their relationship with a company due to poor customer service http://blog.kissmetrics.com/retaining-customers/

31. @simonheseltineSouth Beach, May Engagement mistakes

32. @simonheseltineSouth Beach, May Engagement mistakes

33. @simonheseltineSouth Beach, May Engagement mistakes - Hashjacking

34. @simonheseltineSouth Beach, May Engagement mistakes - Hashjacking

35. @simonheseltineSouth Beach, May Engagement mistakes - Hashjacking

36. @simonheseltineSouth Beach, May Engagement Done Right

37. @simonheseltineSouth Beach, May What Andy said Listen Build Relationships Understand your Audience Be Consistent Engage Use Common Sense

38. @simonheseltineSouth Beach, May The future of Google and SEO

39. @simonheseltineSouth Beach, May The future of Google and SEO http://schema.org/

40. @simonheseltineSouth Beach, May The future of Google and SEO http://schema.org/

41. @simonheseltineSouth Beach, May The future of Google and SEO Authors

42. @simonheseltineSouth Beach, May “All the world is made of faith, and trust, and pixie dust.” J.M. Barrie Peter Pan The new rules of Google Dominance “All the world is made of faith, and trust, and pixie dust.” J.M. Barrie Peter Pan

43. @simonheseltineSouth Beach, May Simon Heseltine Director of Audience Development Twitter: @simonheseltine May 16th 2013 The new rules of Google Dominance Presented By: Andy Beal CEO, Trackur Twitter: @andybeal

The New Rules of Google Dominance - Part 1

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (12)

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie The New Rules of Google Dominance - Part 1

Ähnlich wie The New Rules of Google Dominance - Part 1 (20)

Mehr von interactivitymarketing

Mehr von interactivitymarketing (15)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

The New Rules of Google Dominance - Part 1