ANALYSING 10 VIRAL VIDEOS

1. Viral Advertisment 1
http://www.youtube.com/watch?v=U_cSus_q_z0
This viral advert is Lactose free milk. This is a good advert to be inspired by
the different camera angles used during the advert and how it uses the rule of
thirds.The rule of thirds is when there are usaly two subjects on the right and
left side of the screen and they will never swap position throught out the clip
or scene, when there is only one person on the screen that person or object
will always stay on the left or right handside and will never swap to other side
that the other charector or object is on. This is presented thought out the
video in majority of the scenes. This advert is of a converation between a
person and a objects and uses a lot of dialoge.
I have chosen this video because its humarouse and simple but also effective
and demonstrated the rule of thirds in a simple way, this could work very well
in a lot of different viral adverts. When doing my viral advert I would like to try
and use this style in my advert.
This shows how the glass of milk is
always on the right of the screen and
the woman is on the left.

2. Viral Advertisement 2
http://www.youtube.com/watch?v=AK4d9FNohTU
This viral advert is called “The Natural Confectionery Company, Bring on the
Trumpets”. I have chosen to look at this viral video because this video also
containes the rule of thirds, but the video also is set out for a younger audience.
It’s targeted audience would be for both sex’s and the age group of about 3-12
year olds this is because it’s a simple advert to show to that audience, theres not
much dialogue and rever simple wording, but at the berging there are more
complicated dialogue but that would be set out for the adults who are watching
the commercial.
Showing the rule of
third.
This video also shows the packaging of the product they are trying to sell. This
advert just like the other one is between two objects and a conversation between
those two objects. This works because it’s a funny advert and for a lot of viral
adverts now they can’t be longer that 30 seconds other wise people lose interest
and they have to be funny or have a tag line that will stay in people’s heads.
The camering on the advert are all very close to the objects the only long shot in
the whole advert is at the end showing the product the advert is selling, but even
that is more of a medium long shot
Viral Advertisement 3

3. http://www.youtube.com/watch?v=4LnA-xCz5U8
This video was produced for the help line “Talk to Frank” and is called “Pablo the
drug mule dog”. This advert contains a lot of different subjects in the video, but
the main subject is the dog. Unlike the other two adverts this one is not trying to
sell anything to the viewers, but is trying to help. The adverts main targeted
audience is both sexes of the age 16-25 this would be for the stereotypical views
of that age group and majority of the people in the advert are of that age group.
The secondary audience for the advert would be still both sexes, but of the age
group of 25-35 for the older generation.
The advert contains different varies uses of camera angles and styles. There are a
lot of extreme close up’s or medium close ups. The video also contains stop
motion in it this is used mainly on the dog when moving its head and other parts.
In one scene we see visual effects used to present the advert, but when watching
it the effects make it seem more like an opening to a T.V show. During this advert
the rule of thirds also made an appearance when the dog ‘Pablo’ is talking to the
other subjects. The advert also seems like some of the shots have been shot hand
using the hand held effect.
This shows the extreme close
up on a pill or could be called a
macro shot.
This is showing the
visual effect for the title
of the advert
This advert also contains more than one person in the frame unlike the other
three where there always only been one person or object in each frame. This is
when the dog is talking to the drug dealer and when a person is dancing at a
party…

4. Unlike most viral adverts this video is over 30 seconds and is a hole minuet, but I
think this because it’s a gripping and hard hitting video that it keeps you paying
attachment to what’s on the screen. If I was to create an advert like this base on
serious issues such as war, drug use or other crimes I would go down the same
routes as this video very hard hitting and keeps the viewers attenchent the
whole way thought the advert, but for any other type of advert I would think
about using the different styles of the camera’s that have been used to film this
advert.
Viral Advertisement 4
http://www.youtube.com/watch?v=4vjuLxyo-p4
This advert is the “Chuck Norris - Mountain Dew Commercial”. Unlike the
other adverts this one has a film and T.V star to help promote the product that
is being advertised.
During this advert extreme close ups where used, medium shots are used and
long shots compaired to the others when there were only about two or three
different styles of shooting used.
This shows two different camera angles and
distance shots. This one is a long shot and an
establishing shot to show the scale and distance
This shot is an extreme close up on the main
subject’s hand showing the product being
advertised
Unlike the other videos this one uses a birds eye
view shot. This is mainly because in the other
videos a birds eye view shot would have had no
use in the videos but in this as the hole point to
the advert is showing that these two boys had
energy because of the product they where using
and it’s a chase sequence where the birds eye
view comes in well.

5. The targeted audience for this advert would be again both sex’s, but that can be
argued as there are no women in the advert and could be a negative
representation on women saying that women don’t use the product being
promoted. The targeted age group would 13-18 when that age group are first
introduced to energy drinks. The secondary audience would be the age groups of
18-30 this is because there not to fused, but may drink it for different reasons
unlike the main audience will be drinking it because others will be and they don’t
want to be left out.
I would use some of the styles of how this video has been presented like how it’s
very fast paced and the cameras jump from one to the other very quickly.
Viral Advertisement 5
http://www.youtube.com/watch?v=9YVWaIyNp-w
This viral advert if “Skittles -Taste The Rainbow”.
This video is promoting “Skittles” and compared to the other adverts can be
interpreted in different ways some people find it funny and some find it really
sad, I think this is a good thing in adverts having people interpreting adverts
differently this way not everyone gives off the same reaction or the same
response. This is one of the reasons I chose to look at this viral video for the
mixed response it gives off. A different reason is that unlike the other adverts I
have looked at this one uses a lot of CGI as shown below.
This shows the subject turning an
object into the product being
advertised and how the CGI is being
used

6. This adverts targeted audience would be again for both sexes this is clarified in
the video by a women/girl eating the product unlike the Mountain Dew advert
were it’s only men/boys drinking the product giving off possible wrong
responses to different audiences. The main age group for this video would be all
ages really, but to be able to intemperate the advert how the company wants you
to I would think you would have to be in the age group of 13-20, but the product
is aimed for all ages.
Viral Advertisement 6
http://www.youtube.com/watch?v=X21mJh6j9i4
“Never say no to Panda”
This advert is advertising Panda cheas. This video can be interpreted in different
ways being on what sound track is played in the background as on YouTube
there is different music played over the top of the video and some are for more
mature viewers. This would be the reason I chose to look at this advert because
unlike the other videos people have taken the original video and changed it to
there own and this didn’t occur in any of the others. This also could be shown, as
they are happy that their audience are changing the advert to how they want it.
The demographic audience for this advert would be men as you don’t see any
women in this version of the advert and it one also has the mature music in it
and this kind is usually associated with the 15-18 and with the lower and middle
class and would be suited for all races.
During the advert there are a lot of close ups on the pandas face and the when
showing the packaging of the product.
Close up of product and panda

7. If I was to use anything from this advert it would be how they have let people
customize the advert for better or for worse depending on how the audience
views the commercial.
Viral Advertisement 7
http://www.youtube.com/watch?v=gqhfZKDFPMg
This is the banned Voles Wagon advert when watching it you can under stand
why it was never shown on public T.V as most viewers would find it ofecive. The
original demographic for this advert would have been both sexes eventho the
product that is being advertised is usually associated with women and the age
would be 17+ this is because it’s a small car and is excepted by all ages, but
would be associated with low class and upper class.
The advert uses a lot of different camera angles such as tracking shots and
establishing shots, but used the most thought the advert are medium long shots.
When being played this would be a tracking
shot.
This is on of the establishing shot

8. When viewing this advert you can see why
it was banned as some would say its
showing or promoting terrorism as shown
in the screen shots below.
These clips show different camera angles that
where used the first was a close up and the
second was a side angle shot, but when
viewing these clips you can see why it was
banned and how some views said it’s
promoting terrorism.
This clip shows the end of the advert and the
tagline that has been used and at the end of
the day the tagline dose work well with the
viral advert that also has over 36,000 views
on YouTube so the advert was a success just
not on T.V

9. Viral Advertisement 8
http://www.youtube.com/watch?v=TnzFRV1LwIo
This is the Cabrurys chocolate advert; this is one of the most successful Cabruys
adverts that have ever been shown with 5,825,712 views on YouTube.
The demographic for this advert would be again both sexes and of all ages, this is
because the company being advertised have been around for a long amount of
time still attracting the older generation who grew up with the product. When
people think of this product as being middle class and upper class product from
how the packaging is always in purple and gold colours and in neat packaging,
but a lot of lower class buy this product. The product being advertised has a
mixed demographic audience more than any of the other viral videos.
At the begging of the advert there is a lot of extreme close up of the subject in the
advert as show below. Extreme close ups is the main cameraing thought out the
advert and then nearer to the end we see a medium long shot and that’s the only
one in the advert.

10. This is one of the more detailed extreme close
ups in the advert. Its also a lot like a macro
shot because of the detail shown
This is the medium long shot in the advert
and could also be argued that its an
establishing shot because we are
establishing the area
At the end of the advert is the only bit that
uses animation to animate the milk
dropping onto the chocolate bar

11. Viral Advertisement 9
http://www.youtube.com/watch?v=7gcVYw2kHac
This viral advert is advertising Lucozade using the DDay Fresh music video. The
demographic for this advert would male as most people associate males being
more afletic than females, but of the age 13-25 this is because the Lucozade
Company is mainly aimed at sporty people, as it’s a sports drink or clothing. The
secondary audience would be females of the age of 13-25, but people would
argue differently about this audience response as the main people in front of the
camera are female all the time and they may say that they should be the targeted
audience. From the music that is being played people would say it’s for lower
class and middle class, this would also be from how people are dressed in the
advert.
There are a lot of different camera angles used in this advert such as tracking
shots, close ups, medium long shots, long shots and others.

12. This is a tracking shot during the
advert and its also is a tracking shot
as we are following the main
subject.
This is a side view shot used to
show the distance and what’s in the
background of the shot
In the back ground of this shot we can see someone holding
the product being advertised unlike in the other adverts we
don’t see this with in the mise –on- sene.

13. I would use some of the styles from this advert such as showing your product in
the background this is because this way the viewer can interact with the product
more if they see it being used in the advert. I would also use the varies of the
camera angles and shots that were used.
Viral Advertisement 10
http://www.youtube.com/watch?v=XISA4LNjCic
I chose to look at this advert because unlike all the other this is filmed and made
very defiantly to the others adverts.
The demographic for this viral video is aimed at young men/ boys, but people
may think it should be aimed at women as well because it may not always be a
man being violent to there partner. The age group for this video would be 16-25
year olds; this is because this is the age people assuming the young generation
start to have serious relationships. This video would be aimed at lower class and
middle class viewers this is shown by how the people in the advert are dressed
and how their bedroom is presented.
Thought out the video there are a lot of low angle shots this could be interpreted
that it was done to show that the victim in the advert fill very low. There are also
some over shoulder shots compeered to the other videos where this didn’t
happen.
This video shows lots of different angle
positions that could be used in my advert and
how each one has a different effect on each of
the ways that have been shot.