1. User Experience: Anyone can do it. But that doesn’t mean they should. Mark CongiustaIxDA LimerickOctober 13, 2010

2. vs.

3. “The chief cause of problems is solutions.” — Eric Severeid

8. DESIGNER AESTHETICS ? LABOUR ? € USER €€€ PRODUCT CLIENT CONVERSIONS USABILITY

9. “I prefer design by experts – by people who know what they are doing.” — Don Norman

13. “You can have any combination of features the Air Ministry desires, so long as you do not also require that the resulting airplane fly.” — Willy Messerschmidt

16. “Just because nobody complains doesn’t mean all parachutes are perfect.” — Benny Hill

18. vs.

19. “Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” —Kim Goodwin

22. “Any darn fool can make something complex; it takes a genius to make something simple.” — Albert Einstein

24. “I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby

30. What was he babbling about? User experience may not be the only thing. But it’s close. Clients would like your UX to make them rich. Users would like your UX to make them smart. We should always remember we work for those 2 other guys. We should also always remember that those 2 other guys hired us for a reason.

31. Thanks! twitter.com/interactivemark interactivemark@gmail.com