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Brain blast How to Generate Creative Ideas: An Introductory Seminar
Positive Thinking-A Poem Little bird in the Sky Dropping shit into your Eye You don’t get upset, and you don’t Cry  You just Thank God that Elephants do not Fly! 08:27
How Ideas are Generated? Generating ideas is not a chance process. Ideas appear to arise when people are actually looking for them. It happens to people who are Curious or inquiring. Engaged in a search for opportunities, possibilities, answers or inventions. 08:27
We All See Things Differently Finance		R&D		Marketing
Teach Idea Discovery Skills ,[object Object]
Connecting information and ideas in unusual ways
Questioning
Ask why, why not and what if? Imagine opposites. Place constraints to force alternate ideas
Observing
Look around you. Understand why things work. Especially look at the behavior
Experimenting
Try out ideas. here is even learning in what doesn’t work.
Networking –
get different perspectives from outside your world,[object Object]
Creating an Innovation Pipeline 	CAPTURE		CATEGORIZECOMMERCIALIZE  Inefficiencies Opportunities  Trends  Gaps Needs Customers  Markets Applications Competition Technology Evaluate and prioritize continually in order to choose those to pursue and those to dismiss.   Create new products, services, processes and procedures that build on core competencies and are profitable. New Products and Services Ideas from Team or  Individuals Ideas are researched, evaluated, and prioritized High-potential ideas are given resources and a development timeline New Processes and Procedures
Examples of Innovative Companies
Innovation Defined Any IDEA that reduces cost, saves time, delights a customer, creates revenue, increases margins, or improves employee satisfaction qualifies as INNOVATION.  
The Edison Model of Innovation ,[object Object],[object Object]
Having the attitude that success is inevitable
Kaleidoscopic Thinking
Generating new ideas and combining familiar ones in original ways
Full-Spectrum Engagement
Achieving “flow” by avoiding unnecessary “friction” (formalities and conventions) and utilizing the full momentum of the mind.
Master-Mind Collaboration
Coordinating knowledge and effort in a spirit of harmony to attain a definite purpose that multiplies individual intelligence in an expanding framework of positive, creative energy.”
Super-Value Creation
Creating and delivering new customer value in the marketplace that goes beyond competitors,[object Object]
Carry an IDEA Notebook ,[object Object]
A place for “A-ha!” ideas that go beyond daily projects.
Doodle and draw - write and sketch ideas without judgment.
Experiment with streams of consciousness.
Include quotes, interesting articles, etc.
Develop ideas further when possible.,[object Object]
Spontaneous Creative Time - the idea that just pops into the head moment
Individual Creative Time - daily or weekly planned thinking/problem solving time
Group Creative Time - cross-functional idea reviews
Target Team Time - cross-functional groups to solve specific issues ,[object Object]
Gather and group the ideas and then call together brainstorming sessions surrounding those ideas.,[object Object]
Activity  08:27
Mentalize! Creative Problem Solving Techniques  08:27
Cause & Effect Diagram Cause Cause Cause Cause Cause Cause Effect or Problem Cause Cause Cause Cause Cause Cause 08:27
Steps Identify the problem Work out the major factors involved Identify possible causes Categorize cause  Use “Why” (Socrates approach) to find root cause. Example:  08:29

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Innovation Seminar EIU Project August 2011

  • 1. Brain blast How to Generate Creative Ideas: An Introductory Seminar
  • 2. Positive Thinking-A Poem Little bird in the Sky Dropping shit into your Eye You don’t get upset, and you don’t Cry You just Thank God that Elephants do not Fly! 08:27
  • 3. How Ideas are Generated? Generating ideas is not a chance process. Ideas appear to arise when people are actually looking for them. It happens to people who are Curious or inquiring. Engaged in a search for opportunities, possibilities, answers or inventions. 08:27
  • 4. We All See Things Differently Finance R&D Marketing
  • 5.
  • 6. Connecting information and ideas in unusual ways
  • 8. Ask why, why not and what if? Imagine opposites. Place constraints to force alternate ideas
  • 10. Look around you. Understand why things work. Especially look at the behavior
  • 12. Try out ideas. here is even learning in what doesn’t work.
  • 14.
  • 15. Creating an Innovation Pipeline CAPTURE CATEGORIZECOMMERCIALIZE Inefficiencies Opportunities Trends Gaps Needs Customers Markets Applications Competition Technology Evaluate and prioritize continually in order to choose those to pursue and those to dismiss.  Create new products, services, processes and procedures that build on core competencies and are profitable. New Products and Services Ideas from Team or Individuals Ideas are researched, evaluated, and prioritized High-potential ideas are given resources and a development timeline New Processes and Procedures
  • 17. Innovation Defined Any IDEA that reduces cost, saves time, delights a customer, creates revenue, increases margins, or improves employee satisfaction qualifies as INNOVATION.  
  • 18.
  • 19. Having the attitude that success is inevitable
  • 21. Generating new ideas and combining familiar ones in original ways
  • 23. Achieving “flow” by avoiding unnecessary “friction” (formalities and conventions) and utilizing the full momentum of the mind.
  • 25. Coordinating knowledge and effort in a spirit of harmony to attain a definite purpose that multiplies individual intelligence in an expanding framework of positive, creative energy.”
  • 27.
  • 28.
  • 29. A place for “A-ha!” ideas that go beyond daily projects.
  • 30. Doodle and draw - write and sketch ideas without judgment.
  • 31. Experiment with streams of consciousness.
  • 33.
  • 34. Spontaneous Creative Time - the idea that just pops into the head moment
  • 35. Individual Creative Time - daily or weekly planned thinking/problem solving time
  • 36. Group Creative Time - cross-functional idea reviews
  • 37.
  • 38.
  • 40. Mentalize! Creative Problem Solving Techniques 08:27
  • 41. Cause & Effect Diagram Cause Cause Cause Cause Cause Cause Effect or Problem Cause Cause Cause Cause Cause Cause 08:27
  • 42. Steps Identify the problem Work out the major factors involved Identify possible causes Categorize cause Use “Why” (Socrates approach) to find root cause. Example: 08:29
  • 44. “An idea is fragile. It can be killed by a scornful smile or a yawn. It can be mowed down by irony and scared to death by a cold look” (Charles Browe) “Most cultures throughout human history have not liked creative individuals. They ignore them or they killed them. It is a very effective way to stopping creativity” (Howard Gardner)
  • 46. White Hat Information Facts List. Descriptions Objective
  • 47. Yellow Hat Good Points Optimistic Approach What were the interesting parts of the problem? What are the positive aspects of the problem? Hope
  • 48. Black Hat! Negative Points List Pessimistic approach What is wrong with plans? What were some of the problems encountered? How/Why did these occur? Cautious & careful
  • 49. Green Hat Creativity something new. Innovative. Integrative Combining different domains of knowledge
  • 50. Red Hat Emotions Gut Feeling How do you feel about the solution? Sixth sense! Worries Enthusiasm
  • 51. Blue Hat Planning Practical steps Resource requirements Processes Milestones Roles and Responsibilities Control
  • 52. Suggested Sequence Brainstorming Problems Feedback type Problems
  • 54. Developed by Michael Michalko Steps Describe the problem Surround it with ideas using brainstorming techniques Unfold the lotus blossom Seek practical answers to the problem
  • 55. A B C H Problem D G F E 08:27
  • 56. 2 1 3 2 2 1 3 1 3 c 8 B 4 A 8 8 4 4 7 6 5 7 6 7 6 5 5 B 2 2 A C 1 3 1 3 Problem D H H 8 D 4 8 4 G F 7 6 7 6 E 5 5 2 2 2 1 3 1 3 1 3 G E F 8 4 8 8 4 4 7 6 7 6 7 6 5 5 5
  • 57. Exercise Social impact of internet and pornography. Limited family outdoor activity opportunities in Colombo Increasing Traffic Offences in Sri Lanka ATM Passwords A service for professionals with busy lifestyles Increasing electricity costs & pollution Growing cases of Internet Pedophiles
  • 59. A metaphor is a thinking technique connecting two different universes of meaning, i.e. Feels like Heaven Flow of Time Fiscal Watchdog Iron Fist They key to metaphorical thinking is “similarity”. The human mind tends to look for similarities .
  • 60.
  • 64. Finds its pray by detecting body heat Result 08:27
  • 65. 08:27
  • 66. Exercise Generate Ideas for a new security system for a software company using the following metaphors. Cerberus A new service for a hotel using Heaven/Paradise 08:29
  • 67. 08:27
  • 68. Think BIG!Start Thinking From The Point Others Stop Thinking © Excellence is not a Random Act, but a Habit (Aristotle ) 08:27 Thank You