1. 3 THINGS SKATEBOARDERS
CAN TEACH US ABOUT
INNOVATION
For additional information about Innovation
please visit www.InnovationGrow.com

2. www.InnovationGrow.com
Most people don’t see the connect between a professional business,
such as data management or IT consulting, with a skateboarding
company.
When you consider the numbers though, there are plenty of positive
takeaways that you can gain from looking to successful businesses
outside of your industry for inspiration and their unique take on
innovation. Successful skateboard companies are in fact successful
businesses that can be modeled for components, which can tune up
areas of your business that you may not always pay as much attention
to as you should.
There are plenty of things that skateboard companies can teach about
innovation and here are 3 of those things.
2

3. www.InnovationGrow.com
EXPERIMENTATION
For innovation to work at its best you have to make sure that the fear of
failure is removed. This translates to not being afraid to try new things
and experiment, which can often bear the best results and biggest
blockbuster innovations.
Making sure that you create an environment that not only reduces the
fear of failure but encourages it in a controlled process, your staff will
come up with more innovative ideas that can be tested and
implemented.
Balancing the failures and using them as teaching tools will let your staff
know that they can strive to think outside of the box and be rewarded
for this.
3

4. www.InnovationGrow.com
PEER RECOGNITION
People that innovate, and most people in general, are motivated by
things other than money and notoriety. Once they have a comfortable
amount of stability and success, people are then more motivated by
being connected to the community and peer recognition.
By building this into your compensation model you can encourage
more creative and innovative thinking as your staff tries to increase the
amount of recognition that they receive, especially once they have
some success or see their peers have success.
4

5. www.InnovationGrow.com
TIGHTER FEEDBACK LOOPS
Making sure that you get actionable data to work from right away will
make sure that you can make faster decisions when you are
implementing or testing a new innovation.
It is important to try and get the information as soon as possible so that
you can allocate the appropriate amount of resources and achieve the
most efficiency. Building a process and relying on the data, will give you
an edge and allow you to make the decisions more quickly. Finding new
feedback loops and ways of analyzing the data will also allow you to
speed up the process and save even more time and money.
5

6. GROWING BUSINESS WITH INNOVATION
For additional information about Business Innovation
please visit www.InnovationGrow.com