This talk outlines how to work together as a Balanced Team. The ideas were pioneered by Tim McCoy (@seriouslynow, Pivotal Labs) and Janice Fraser (@clevergirl, Luxr.co) in 2011, and I've added on insights on how to shape your time as a contributor on a balanced team. Shared at the start of week 7 of the Tradecraft program in SF. Learn more about the program here: http://tradecrafted.com.

1. Being
Team
Roles & Rules for Awesome
Collaborative Work
UX TRACK • BEING TEAM • FEBRUARY 2014

2. Envision
+
Implement
UX TRACK • BEING TEAM • FEBRUARY 2014

3. we say this...
• Silos suck!
• Cross-functions rock!
• Letʼs collaborate!
UX TRACK • BEING TEAM • FEBRUARY 2014

4. ut
b
we do this...
• Think we know best
• Wish “they” would just
“work like us”
• Call disagreements “politics”
UX TRACK • BEING TEAM • FEBRUARY 2014

5. so
we end up...
• Cranky
• Underused
• Combative
UX TRACK • BEING TEAM • FEBRUARY 2014

6. When we
focus only on roles for
implementation,
we...
miss out on the unique
expertise of each type of
thinking.
UX TRACK • BEING TEAM • FEBRUARY 2014

7. *
BALANCED TEAM
Product Ownership & Roles
*via Tim McCoy & adapted by Janice Fraser (@luxrco)
UX TRACK • BEING TEAM • FEBRUARY 2014

8. }
Rest
of
the
World
Product
Owner
Dev
Dev
Dev
Dev
Dev
Dev
Dev
UX TRACK • BEING TEAM • FEBRUARY 2014

9. UX & Design
blah blah
B
/PM
iz
blah blah
blah blah
blah blah
De
v&
PRODUCT
IDEAS
En
g
•
BALANCED TEAM
UX TRACK • BEING TEAM • FEBRUARY 2014

10. Design
+ Development
+ Product Management
= 1 product team
min
d
UX TRACK • BEING TEAM • FEBRUARY 2014

11. DESIGN
Empathizer-in-Chief
Design Mind
Understand the customer at an expert level.
Translate high-value needs into product.
Hone the craft.
Key Responsibility
Prioritize customer problems.
Translate insights into tangible design ideas.
UX TRACK • BEING TEAM • FEBRUARY 2014

12. DEVELOPMENT
“Raise high the roof”
•
Development Mind
Envision the best possible solutions based on
available technology.
Commit to the outcome.
Key Responsibility
Recommend technologies.
Measure outcomes over time.
UX TRACK • BEING TEAM • FEBRUARY 2014

13. PM & BUSINESS
Scales of Justice
Business Mind
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business value in customer needs.
Key Responsibility
Make the tough calls.
Delegate decisions to the appropriate person.
UX TRACK • BEING TEAM • FEBRUARY 2014

14. UX & Design
/PM
iz
B
De
v&
En
g
SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014

15. UX & Design
10%
/PM
iz
B
deciding
De
v&
En
g
SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014

16. UX & Design
20%
understanding
& envisioning
10%
/PM
iz
B
deciding
De
v&
En
g
SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014

17. executing
& evaluating
20%
UX & Design
70%
understanding
& envisioning
10%
/PM
iz
B
deciding
De
v&
En
g
SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014

18. Dedicate 20% time to
ft... understanding needs &
shi
the
exploring new &
ake
m
emerging solutions.
.. Connect implementation
s..
thi
priorities to specific user
g
oin
yd
needs; measure outcomes
b
with data.
UX TRACK • BEING TEAM • FEBRUARY 2014

19. This way of
working is hard.
LUXR.CO
AUGUST 2013

20. 1 true process
1. Define the problem you need to solve.
2. Define the as evidence of success.
3. Sketch many ideas.
4. Collaboratively pick the best bet.
5. Prototype it in the simplest, fastest,
cheapest way you can.
6. Test it with real people.
at
7. Iterate it and test it again.
pe
re
8. Release as often as possible.
UX TRACK • BEING TEAM • FEBRUARY 2014

21. Kate Rutter
@katerutter
http://intelleto.com
Perspectives based on personal experience.
Balanced Team Model pioneered by Tim McCoy (Pivotal
Labs) & adapted by Janice Fraser (Luxr.co)
UX TRACK • BEING TEAM • FEBRUARY 2014