A customer journey map is a powerful tool to understand customer interaction patterns and stay relevant and successful.

1. Effective
Customer Journey
5 STEPS ROADMAP GUIDE

2. Build your
customer
persona
Profile the
customer using
your own
market
research and
existing
customer data

3. Build your
customer
persona
Define the
behavioral
stages
Understand the
buying cycle
across 3 stages,
awareness,
consideration
and purchase

4. Build your
customer
persona
Define the
behavioral
stages
Align the
customer's
goals with
the
behavioral
stages
Map out what
your customer
want to
achieve at each
stage, against
how you are
supporting
them

5. Build your
customer
persona
Define the
behavioral
stages
Align the
customer's
goals with
the
behavioral
stages
Plot out
the touch
points and
channels
List the
customer
touch-points
on your site
and think of
how you are
engaging with
them there

6. Build your
customer
persona
Define the
behavioral
stages
Align the
customer's
goals with
the
behavioral
stages
Plot out
the touch
points and
channels
Determine
if your
customers
are
achieving
their goals
Analyze the
roadblocks
influencing the
customer's
decisions and
consider
factors like
time and easy
of use

7. Source: http://www.wns.com/insights/infographics
Build your
customer
persona
Define the
behavioral
stages
Align the
customer's
goals with
the
behavioral
stages
Plot out
the touch
points and
channels
Determine
if your
customers
are
achieving
their goals

8. For more Information Contact
(720) 295 3513
Visit our Website:
WWW.INTELLECTYX.COM
Visit our Blog: https://www.intellectyx.com/blog/impact-
of-data-driven-decision-making-in-retail
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