Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.

1. Allie Herzog, integratePR
Doug Harris, Creative Animal

3. CONTENT IS KING
Find your Target Audience
Dissect Your Message
Develop Keywords

4. BEST PRACTICE
25/50/25
Listening/ /CreatingSharing

5. DISSECT
Distinctive
Informative
Succinct
Super
Exciting
Creative
Targeted

6. Facebook announced in July
that the number of members
topped 500 million
50% of Facebook’s active
users log on to Facebook in
any given day

8. Average user is connected to
80 community pages, groups
and events

9. FACEBOOK OPTIONS
Facebook Profile
Facebook Group
Facebook Page
Facebook Places

10. GETTING STARTED
1. Create a page for the station
2. Once have 25 likes, claim your vanity URL
3. Create profile for talent
4. Customize FBML tab
5. Say thank you to likes
6. Keep conversations going, for free
7. Promote Facebook on your other webpages

11. GIVE ‘EM WHAT THEY WANT

12. PROMOTE YOUR PAGE
 Add a widget to the website
 Email signature
 Encourage fans to post pictures
 Suggest to Friends
 Post on other walls

13.  iPad Giveaway
 Stand by Your Band
 Business Bright Spots
 Insured Risk promotions
IDEAS YOU CAN DO (TODAY!)

14. ADDITIONAL USES FOR FACEBOOK
 Client testimonials
 Redirect to on air programming
 Concert announcements
 Exhibition of video

15. TRACK ROI
Friend/Fan Growth
Fan Page Interaction & Activity
Conversation & Engagement
Traffic Driven to Site
User Behavior on Site

16. 65% of Fortune 100 Executives
have active accounts on Twitter
Twitter gets 30,000 new
users a day

17. Twitter now has 190 million
users tweeting 65 million
times a day
38% of Twitter users are over
35 years old and make over
$100K

18. Twitter gets 30,000 new
users a day

19. IT’S A COCKTAIL PARTY
 Find the right followers
 Optimize bio and brand your page
 What are people saying about your company
& competitors?
 What does your audience share and RT?
 Look up hashtags your audience follows

20.  @Replies: Respond to or mention another
user
 DM/Direct Message: Private message
between users
 RT/Retweet: Share someone’s message
 # - Hash tag: Group conversations
 URL Shortners: Shrink and track long
hyperlinks with bit.ly
HOW TO TWEET

21. A new member joins LinkedIn
approximately every second, and
about half of our members are
outside the U.S.
Executives from all Fortune
500 companies are
LinkedIn members.

22. MAKE THE MOST OF YOUR PROFILE
Keyword-rich
120 Characters
Share business
activities with
those that care
Reconnect with
former
employers/colleagu
es

23. Ask for
recommendations
Hyperlink to other
places they can
find you
MAKE THE MOST OF YOUR PROFILE

24. More than 133,000,000
blogs have been
indexed by Technorati
since 2002

25. 77% of internet users
read blogs

26. BLOG=Better Luck On Google
Title Tags = 66 characters
Utilize effective plugins (Platinum SEO,
Yet Another Related Posts Plugin, SEO
Friendly Images, etc.)
Link building
Human voice
Utilize multimedia
Create quality content and promote it!

27. YOUTUBE
owns

28. YOUTUBE
Links
Keywords
Transcript
Comments
Watermark

29. BANNER ADS

30. TEXTING CAMPAIGNS

31. DATABASE & EBLAST RECRUITMENT

32. MUSIC DOWNLOADS

33. NEW MEDIA RESOUCES

34. NEW MEDIA TOOLS: ViralHeat

35. NEW MEDIA TOOLS: HootSuite

36. Get involved in the current conversations
Show off your expertise, but don’t brag
Reach out to influencers
Use the right keywords
Talk about what is relevant
Track results
Don’t be scared. Just get started. NOW!
KEYS TO NEW MEDIA SUCCESS

37. www.InsideRadio.com
www.KurtHanson.com
www.DenisFlorent.fr
Mashable.com
Junta24
READING LIST

39. and #11…
We just told you how
to get started!!

40. Allie Herzog
integratePR
@AllieHerzog
Doug Harris
The Creative Animal
www.slideshare.com/integratePR