Delivered by Mark Dorsey and Michael Spencer. May 2015

1. PRESENTATION INNOVATION:
Slide design for attention and
memory

2. Terrible Slide Gallery
1. What’s wrong with the
slide?
2. How would you fix it?

3. Deep Water Horizon
• The Deepwater Horizon oil spill is the “worst
environmental disaster the US has faced,” according to
the White House energy adviser Carol Browner. Indeed,
the spill was by far the largest in US history, almost 20
times greater than the Exxon Valdez oil spill. Deep
Water released over 200 million gallons of crude oil
into the Gulf of Mexico. Eight US national parks were
threatened and more than 400 species that live in the
Gulf islands and marsh lands were at risk. The area of
the oil spill includes 8,322 species, including more than
1,200 fish, 200 birds, 1400 mollusks, and 29 marine
animals.
• Source: Deepwater Horizon. Wikipedia. Accessed October 2012.

4. Deep Water Horizon
20x Exxon Valdez spill
200 million gallons of oil
400 species at risk
8 national parks

5. Formula 1 cars are capable of
reaching speeds upwards of
over 300km/hr.
They can reach these speeds
in less than 9 seconds.
These cars weigh as little as
900 lbs.

6. 300 mph
9 seconds
<900 lbs
FORMULA 1

7. What families eat around the world
Germany
• Sturm family
• Hamburg, Germany
• $325.81/week
Favourites: Salads, shrimp, buttered
vegetables, sweet rice with
cinnamon and sugar, pasta
Chad
• Aboubakar family
• Breidjing Camp, Chad
• $1.25/week
Favourites: Soup with fresh sheep
meat
United States
• Revis family
• North Carolina, U.S.
• $341.98/week
Favourites: Spaghetti, potatoes,
pizza, sesame chicken
Mongolia
• Batsuuri family
• Ulaanbaatar, Mongolia
• $40.02/week
Favourites: Mutton dumplings

8. Germany Chad
US
A
Mongolia

9. Cats and baseball
are two of my
favourite things.
MEOW!
• The first baseball game was played
in Hoboken, NJ in 1846.
Cats were domesticated around 1000
B.C.

10. ELYSIAN FIELDS
HOBOKEN, 1846

11. WHY

14. Visuals
 Trigger Emotions
 Motivate Learners
 Transmit Messages
Faster
 Stick in long-term
memory.
 Improve
Comprehension
 Motivate & Intrigue

15. TRENDS in
SLIDE DESIGN

16. THE
MEDIUM
ISVISUAL

17. Seeing and Reading and Listening
• People can’t read and listen at the same
time.
• While you talk they’re reading. That means
no listening.
• Which means they’re probably missing the
important information.
• Unless of course the important information is
on the slide.
• In which case, why are you still talking?

18. MEANT
FOR
READING

19. PRINCIPLE

20. THE 3 SECOND
RULE

21. THE 3
SECOND
RULE

22. THE 3
SECOND
RULE

23. ONE IDEA
per SLIDE

24. ONE IDEA
per SLIDE
HOW MUCH
DOES
ANOTHER
SLIDE COST?

25. PRINCIPLE

26. IMAGE
SUPERIORITY

27. IMAGE
SUPERIORITY
Why use
powerful
images?

28. IMAGE
SUPERIORITY
Why use
powerful
images?

29. IMAGE
SUPERIORITY
Why use
powerful
images?

30. IMAGES
Tell stories. Evoke emotion. Aid memory.

31. PRINCIPLE

32. SHOWING
vs.TELLING

33. Slide “show”
1 Slide = 1000 words
Images processed
60,000x quicker
than words
Auditory processing
more complex than
visual processing.

34. PRINCIPLE

35. THE RULE of
THIRDS

36. THE RULE of
THIRDS

37. Cropping this image
Allows you to use
this one.
Picture of a
thing…
Picture of
a thing…

38. PRINCIPLE

39. Rabatment
of the
Rectangle

40. Monet’s Poppy Field,
1881

41. PRINCIPLE

42. PLAN in
ANALOG

43.  Storyboard it
first
 Get non-linear
 Brainstorm,
sketch and get
creative
 Logical flow

44. PRINCIPLE

45. THERE ARE
NO RULES

46. Task:
1. With a partner,
choose a slide
topic with bullet
points.
2. Together, fix your
chosen slide.
3. You can create as
many or as few
slides as you want
to convey the
same message(s).
Bill sure
could shove
over a bit.
I wish they’d
get their
own
computer.
What are
we pointing
at?.
Just smile
and pretend
you’re liking
this.
.

47. TIP 1
 Find high quality
images at:
 Images.google.com
 Flickr.com
 Commons.wikimedia.
org
 Use images that
are at least 1280
x 1024 to avoid
pixelization.

48. TIP 2
 Avoid stretching
and distorting
visuals
 Use the CROP
tool to change
dimensions of
image

49. TIP 3
 Use a consistent
font.
 Avoid
decorative
fonts.
 Minimum 28
point-size.
ROCKWELL
CALIBRI
BELL MT
HELVETI

50. TIP 4
 Use transparent
grey boxes to
layer text over
images.
 Select the text
box and choose
“move to the
front” to put in
front of the box
and image.

51. Hurricane Katrina
• The costliest and most deadly natural disaster
in the United States.
• Approximately 1,833 lives lost due to
hurricane and subsequent flooding.
• Property damages estimated at over $108
billion.
• Flooding blamed on catastrophic failure of
levee system.
• Winds reached 280 km/hr
Source:http://en.wikipedia.org/wiki/H
urricane_Katrina

52. Running of the Bulls
• Is a practice that involved running in front a bulls
through a town’s streets. The largest running
happens in Pamplona each July.
• The herd runs a course through city streets that
leads them to a ring where they will be fought.
• The average speed of the herd is 24 km/hr.
• Began in northeastern Spain during the 14th
century as part of the cattle trade.
• Each year, between 200-300 people are injured
while running from the bulls.
http://en.wikipedia.org/wiki/Running
_of_the_Bulls

53. Canada’s National Parks
• As of 2015, Canada has 37 National Parks and 8
National Reserve Parks that are protected by law.
• National Parks cover over 303,571 square km –
roughly 3% of Canada’s land.
• Parks like Banff, Georgian Bay Islands, and
Algonquin are important parts of Canada’s
identity and heritage at home and abroad.
• They have been a source of inspiration for some
of Canada’s most notable artists like the Group of
Seven.
Source:http://en.wikipedia.org/wiki/H
urricane_Katrina

54. Have a
nice day!