My presentation at Kent State IAKM

Applying information architecture to university web sites Kent State University April 26, 2007 Keith Instone keith<current year>@instone.org © 2007 Keith Instone Blog item for this presentation: http://instone.org/ksu07

Hi, I am Keith ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is information architecture? (from IA Institute) ,[object Object],[object Object],[object Object],[object Object]

Elements of User Experience jjg.net/elements

The best starting point re: IA for the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kent State IAKM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why practicing information architecture (for any large organization) is hard Company Division / Department / Unit Company Division / Department / Unit Company Division / Department / Unit How customers need to do business with the company How students/parents/people need to interact with the university

Strategic and Tactical IA Big IA Strategic IA Helping the university get its act together What to do Little IA Tactical/Design IA Helping the university execute on its plan How to do it Magic moment: The issues are well-thought out, fully funded, the right teams are in place, the politics are over, …

IBM stories  University examples (examples to explain concepts & foster discussion, not be critiques) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mixture of Specific-to and Relevant-for content for E&U Relevant-for Relevant-for Specific-to Specific-to Relevant-for Specific-to

Mixture of Specific-to and Relevant-for links for E&U

University audiences: Relevant-for vs. Specific-to

Kent Audiences (Quick links) Current students Future students Faculty & staff Parents & visitors

Kent Audiences (Left nav links) Current students Future students Faculty & staff Parents & visitors

Housing: A common destination for several audiences (audience sub-sections) Faculty & staff Resources Housing top page Faculty & staff Housing Current students Resources Undergrad Housing Housing Housing Faculty & staff entry point

Audience views: Discussion points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#2 Does anybody care about your org chart? (Or, how does it feel to air your dirty laundry in public on the web?)

IBM “all-services” org chart Global Services Systems Software Engineering services Centers Business consulting Application services IM services Lotus services Rational services Tivoli services WebSphere services Lab services Deep computing IT services Training & Education

IBM “all-services” (regardless of org chart) Global Services Systems Software Unified user experience (all IBM services) Engineering services Centers Business consulting Application services IM services Lotus services Rational services Tivoli services WebSphere services Lab services Deep computing IT services Training & Education Input content into shared environment Deliver integrated experience

Org chart: Discussion points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3 What is possible when you centralize? (Faceted finding)

Faceted browsing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part of a trend: Filtering instead of Hierarchies ,[object Object],[object Object]

The pieces of the faceted browse flow Top page Middle pages Destination page

Pieces of the user interface Results Facet history Facet selection # Results

Faceted finding: Discussion points ,[object Object],[object Object],[object Object],[object Object]

#4 Kinda interesting so far, Keith, but we really need help with our navigation ! ,[object Object],[object Object]

“Stress test” questions (ca. 1997, more popular now with SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Navigation Framework Global Local Content Contextual & Personalized Contextual & Personalized Global Breadcrumb Local

Global & Local Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contextual & Personalized Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About the 3 Types of Breadcrumbs ,[object Object],[object Object],[object Object],[object Object]

Yahoo Directory: Everyone’s first exposure to breadcrumbs?

Yahoo Directory: @ means Transport Yahoo! uses the @ for a transport link – it does not go deeper in the site hierarchy (local) but instead leads to a completely new breadcrumb (contextual)

Navigation concepts: Discussion points ,[object Object],[object Object],[object Object],[object Object],[object Object]

Final thoughts? ,[object Object],[object Object],[object Object],[object Object]

All I really need to know I learned in IA class … ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for your attention! ,[object Object],[object Object]

My presentation at Kent State IAKM

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My presentation at Kent State IAKM