1. ST. MUTIEN’S FASHION INSTITUTE
Concept Paper
January 7, 2013

2. About
• The St. Mutien’s Fashion Institute, based in
Iloilo City, aims to hone world-class Asian
fashion designers and craftsmen formed to build
brands that embody global designs, rooted in
sustainability & social responsibility.

3. Vision
• To be the premiere gamechanging school for
sustainable & socially-responsible fashion in
Southeast Asia.

4. Target Market
• Creative students
from the B-C
class
demographic who
want to establish
themselves as
designers, profess
ionals &
craftsmen in the
fashion industry
in Asia.
Source:
http://www.interaksyon.co
m/lifestyle/real-people-real-
fashion-at-arte-negrense-
fashion-show

5. Industry Trends
Growing consciousness
and demand for
sustainable fashion
Source:
http://www.ft.lk/20
13/10/30/south-
asian-sustainable-
fashion-summit/
http://ethicalfashionforum.com/

6. Location
•Iloilo City

7. Why Iloilo City?
• Fashion History
• Rich history in
textiles
• Rich history in
embroidery, beadwor
k, weaving and other
fashion crafts
• Was known to be a
fashion capital
outside Manila during
the Spanish era

8. Why Iloilo City?
• Local Fashion Talent
• Various fashion crafting
communities in the region
(weaving, embroidery, bea
dwork, etc)
• Many notable
international Filipino
designers are from Iloilo
like Eric de los Santos, PJ
Aranador, Louis
Claparols, etc.

9. Why Iloilo City?
City Lifestyle & Culture
• Heritage & art city fosters
the culture of fashion
• Eco-infrastructure
supports the sustainable
lifestyle

10. Why Iloilo City?
Conducive for Business
• International destination
(gateway to the fashion
capitals of
Singapore, Hongkong, M
anila, Cebu)
• Progressive and
collaborative government

11. Proposed Location
• Ancestral
building in
the
Heritage
Street of
Iloilo City .

12. Proposed Partners and Collaborations
• College of Saint Benilde, Manila
• Ifashion Academy ,Iloilo
• Fashion Design Council of the Philippines
• School of Fashion and The Arts, Manila
• Centre for Sustainable Fashion, London
• Fashion Institute of Technology, New York
http://source.ethicalfashionforum.com/art
icle/top-10-sustainable-fashion-
programmes-and-courses

13. Goals
2014 – Pilot Launch
• Objectives
▫ 1. To graduate 100 students equipped in the skills of sustainable
fashion
▫ 2. To establish a partnership with at least local community
producers of raw materials in order to strengthen the production
base
2015 – Establishing Brand in Southeast Asia
• Objectives
▫ 1. To hold the first Southeast Asian Summit on Sustainable
Fashion
2016 – Global recognition
• Objectives
▫ 1. To be recognized globally as a prestigious institution in
sustainable fashion

14. Milestones
2014 – Pilot Launch
• August 2014: Opening of the School
• December 2014: Partnered with 100 local communities for
raw material production
• July 2015: First 100 graduates
2015 – Establishing Brand in Southeast Asia
• May 2015: 1st Southeast Asia Sustainable Fashion Summit
2016 – Global recognition
• August 2016: Recognition of school in international fashion
weeks (New York, Paris, London, Shanghai)