10 Best Companies in Nutraceutical Market 2023V3 2.pdf

Medical Kiwi
Transforming Healthcare with its Unique Seed-to-Sale Approach
February
Issue 07
2023
Nutraceutical
Best
Companies in
1Market 2023
A Health Outlook
How Can Nutraceuticals
Improve the Quality
of Living
Emerging Ways
Use of Nutraceuticals
in Treatment and
Prevention of
Diseases
Mosese Nasalo
CEO
Medical Kiwi

Good N
Nutr ion
utr ion
Good Nutr ion
can be the Savior
of Your Life
Your Life
of Your Life

he nutraceutical industry is growing at an
Tunprecedented rate, and it's no surprise why. With
more people becoming health-conscious and
looking for natural ways to improve their well-being, the
demand for nutraceutical products is on the rise. But what
exactly are nutraceuticals?
Nutraceuticals are products that are derived from food
sources and have medicinal or health benefits. These
products include dietary supplements, functional foods and
beverages. They have gained popularity due to their ability
to provide health benefits beyond basic nutrition.
One of the major trends in the nutraceutical industry is the
use of natural ingredients. Consumers are becoming more
aware of the impact that synthetic ingredients can have on
their health, and are looking for products that use natural
ingredients instead. This has led to the development of new
products that are made from natural sources, such as plant
extracts and botanicals.
Another trend is the use of personalized nutrition. With
advancements in technology, it's now possible to analyze an
individual's DNA and create personalized nutrition plans
based on their genetic makeup. This has opened up a whole
new market for nutraceutical products that cater to specific
genetic needs.
However, the nutraceutical industry also faces challenges.
One of the biggest challenges is the lack of regulation.
Unlike pharmaceutical drugs, nutraceutical products are not
subject to the same rigorous testing and approval process.
This has led to concerns about the safety and efficacy of
these products.
Another challenge is the growing competition in the
industry. With more companies entering the market, it's
becoming increasingly difficult to stand out and
differentiate products. This has led to a focus on innovation,
with companies investing in research and development to
create new and unique products.
Despite these challenges, the nutraceutical industry presents
a wealth of opportunities for companies and consumers
alike. As the demand for natural and personalized health
products continues to grow, there is plenty of room for
innovation and growth in this exciting and dynamic
industry.
In the latest edition of Insights care, we bring to your
reference the 10 Best Companies in Nutraceutical
Market 2023 that are bringing the natural touch to the
Healthcare Industry with their safe and durable
neutraceutical products.
Hope you have an insightful reading!
-Pooja Shah
Exploring the Booming
Nutraceutical Industry:
Trends, Challenges and Opportuni es

Use of Nutraceuticals in
Treatment and Prevention
of Diseases
Emerging Ways
36
How Can Nutraceuticals
Improve the Quality of Living
A Health Outlook
22
Aicl
Aicl
Aicl
America Medic
& Science
Collaborating Nature and
Technology for a Healthier Future
18
Anagenix
Innovating Pathways for
Natural Health Supplements
26
Ingredia
Making Health Sustainable
through Unique Dairy Bioactive
Ingredients
32
Rebalance Health
Using the Science of Cortisol
Rebalance to Optimize Life
40

Ctts
Ctts
Ctts
Medical Kiwi
Transforming Healthcare
with its Unique Seed-to-
Sale Approach
08
Cov Sty

Editor-in-Chief
Merry D'souza
Senior Editor
Anish Miller
Managing Editor
Pooja Shah
Assisting Editor
Saloni Agrawal
Visualiser
David King
Art & Design Head
Mrunalinee Deshmukh
Co-designer
Paul Belin
Art & Picture Editor
Sonia Raizada
Business Development
Manager
Amy Jones
Marketing Manager
John Smith
Business Development
Executives
Sarah Wilson, John Smith,
Alex Vincent
Sales Executives
Kelli, Bill, Anna
Technical Head
Jacob Smile
Assistant Technical Head
Prachi Mokashi
Technical Consultants
David, Robert
Digital Marketing
Manager
Alina Sege
Assistant Digital
Marketing Manager
Renuka Kulkarni
SME-SMO Executives
Gemson
Research Analyst
Eric Smith
Circulation Manager
Tanaji Fartade
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February, 2023
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Description
Company
Featuring
Person
Alaron Products
Limited
alaron.co.nz
Ron Geiger
MD
Alaron Products Limited specialise in custom
manufacturing of dietary supplements,
complementary medicines, therapeutic goods
and personal care products
America Medic
and Science
americamedic.com
Moe Kaadan
CEO
America Medic & Science AMS is an American
nutraceutical company headquartered in Seattle,
Washington. It specializes in the manufacturing
of natural products and dietary supplements.
ANAGENIX
anagenix.com
Chris Johnson
Managing
Director
Established in 2010, the Anagenix is a New
Zealand nutraceutical companies that are
responding innovatively to the global need for
natural health solutions.
EuroPharma
europharmausa.com
Alex Fenech
GM
EuroPharma’s desire is to bring proven, high
quality products to health food stores across
America through its Terry Naturally® nutritional
supplement line.
Keiser Tammy
Director, Sales,
Marketing
Ingredia is a major player in the global
industry of dairy ingredients by developing
and producing products emanating from
milk cracking.
Dr. Chris Nelson
CEO
Kemin Europa is a global ingredient
manufacturer that strives to sustainably
transform the quality of life every day for 80
percent of the world with its products and
services.
Mosese Nasalo
CEO
Medical Kiwi is a pioneering research & wellness
company, creating & distributing medicinal and
nutraceutical cannabis products.
Rebalance Health
rebalancehealth.com
Justin Hai
CEO and
Co-founder
Rebalance Health, Inc. is an optimal health and
performance company reinventing how and
why we take supplements, aka nutraceuticals.
Rhema Health
Products Limited
rhemamade.com
James Pratt
CEO
As a custom manufacturer of tablets, capsules
and ﬂavoured powder drink mixes, Rhema
Health Products Limited offers a ﬁrst-rate
quality experience and an innovative approach
to its clients’ challenges.
10 Best Companies in Nutraceutical Market 2023
Origin
Nutraceutical
originnutra.com
Israel Haroldsen
President
Origin Nutraceutical helps startups, medium, and
large companies to manufacture their products.
Also, it offers all the tools an entrepreneur needs
to launch his/her brand.
Ingredia
ingredia.com
Kemin Europa
kemin.com
Medical Kiwi
medicalkiwi.com

Transforming Healthcare with its Unique
Seed-to-Sale Approach
Medical Kiwi
Medical Kiwi's
operations will cover
the full process from
cultivation to the
production of rapidly
evolving consumer
goods.

C
o
v
e
r
S
t
o
r
y
Mosese Nasalo
CEO
Medical Kiwi

Technological upgrades have become a part of daily
living, which is revolutionizing the way individuals
experience any product. But in these adaptations,
some are missing the natural touch in the services they
consume, especially in the healthcare sector.
For similar reasons, people are seeking treatments that are
organic and provide a long-lasting cure. One such company
changing the way the world delivers health outcomes and
incorporating evidence-based natural nutraceutical products
is Medical Kiwi.
The company realizes the needs of consumers and focuses
on cultivating change with a new formula for health and
wellness that not only blends plant-based cost-effective
medicine with science but also induces a positive difference
in people's health outcomes and improve their quality of
life. It has backed its services based on the research and
experiences of people related to cannabis, CBD, and other
nutraceutical products. They use undiscovered plants with
healing remedies that for centuries have not been seen by
the Western world yet have been creating an impact on
communities.
Leading this transformation of providing the world with
safe and durable nutraceutical products is the leader and
company's CEO—Mosese Nasalo, whose expert financial
and management skills are helping Medical Kiwi to be best
positioned in the market while assuring the best product
standards. He believes that medical cannabis, CBD, and
other nutraceutical products are part of a long overdue
health and well-being revolution that replaces so many
other pharmaceuticals and will benefit millions of people.
Giving shape to his vision, he and Medical Kiwi are
bringing these products to market in New Zealand,
Australia, and globally.
Let us read more about their promise of being organic in
the nutraceutical industry!
The Foundational Values of Change
The journey of an established company in the competitive
market is made smoother if it stands by its initial objective
of serving the people. For Medical Kiwi, this purpose has
been based on helping people to live a quality, healthier and
happier life.
Elaborating on the why of these core values, Mosese says,
“We've seen too many people suffering from chronic pain
and other ailments that cannot be managed by existing
drugs and medicines. We've seen first-hand of people
becoming a victim of health poverty, that is expensive
medicine are restricting people of living quality of life and
enhancing an unproductive society.”
Considering these challenges, Medical Kiwi's mission is
about cultivating change with a new formula for health and
wellness that blends plant-based cost-effective medicine
with science to make a positive difference in people's health
outcomes and improve their quality of life.
This change and adaption to plant-based products are
exacerbated by their team of professionals in medicine,
biochemistry, governance, and sales, who are committed to
assuring seed to sale. Talking more about this, Mosese says,
“Medical Kiwi's operations will cover the full process from
cultivation to the production of rapidly evolving consumer
goods.”
Giving Back with Key Offerings
Their core product is medicinal cannabis and CBD, which
according to various research and peer review journals, is
Our state-of-the-art
facility is located in
the South Island of New
Zealand, and we have a team
of experts working to grow
and sell our medicinal
cannabis internationally,
at this stage this is a B2B
proposition.
10 Best Companies in Nutraceu cal Market 2023

believed to improve at least 50 conditions, including pain,
seizures, muscle spasms, nausea associated with
chemotherapy, digestive disorders such as colitis and
inflammatory bowel disease (IBD), degenerative
neurological disorders such as dystonia, multiple sclerosis,
Parkinson's disease, mood disorders, anxiety, PTSD, and
high blood pressure.
Also, there are many products on the market at the moment
that claim to be sustainable and environmentally friendly
whilst giving back to the communities they are founded
upon. The difference with Medical Kiwi nutraceutical
products is that they use undiscovered plants with healing
remedies, that for centuries have not been seen by the
Western world yet have been creating an impact within the
Malaitan Islander community in the Solomon Islands.
Mosese says, “By creating a partnership with this
community, we have been able to create an exciting range
of products that will introduce the world to the
undiscovered people and plants of Malaita. This
introduction will set a new standard of healing, one which
we have all been waiting for.”
The company is expanding its current provisions as its
topical product line is due to launch in the Australian and
New Zealand markets in the first quarter of 2023, which is a
skin care product using Malaitan plants, tailored for both
adults and children. Mosese comments, “This is just the
start for Medical Kiwi.”
As part of their endeavors to introduce new products in the
market and ensure current offerings are in line with
evolving research, they are assisted by their team of
Scientists at the University of Victoria of Wellington, who
are continuing to research their patented bio-active
compound, Balaenone, that will be progressed to a
biopharmaceutical.
Alongside extensive research and industry collaboration,
Medical Kiwi sees itself at the forefront of providing people
with better and more natural health outcomes, whilst giving
back to those through which it was founded. Mosese says,
“Each of our future products, whether cosmetic,
nutraceutical or biopharmaceutical, will reflect this.”
Their seed-to-sale vertical integration approach is expected
to set them apart from other companies in New Zealand that
might focus solely on cultivation or research.
Seed to Sale – Enriching Health
The company's mission is 'better health outcomes,
naturally.' They are a vertically integrated medicinal
cannabis company, from seed to sale. Talking more about
this, Mosese explains, “Our state-of-the-art facility is
located in the South Island of New Zealand, and we have a
team of experts working to grow and sell our medicinal
cannabis internationally, at this stage this is a B2B
proposition.”
This efficient chain of operations and distinctive identity of
the company in the market are possible today because of the
able management ensured by its leader.
The Inspiring CEO's Tale
The academic journey for Mosese ended with graduation
from Massey University's Executive Master of Business
Administration (EMBA) program. To upskill and add to his
knowledge, he also pursued an Australian Institute of
Business Post-Graduate Diploma in Management (Finance)
and an Australian Institute of Business Post-Graduate
Certificate in Management.
We have worked
hard to develop extensive
networks both nationally
and internationally. We
consistently talk to our
partners and continually
assess the industry.

He held a range of management and executive roles in
Sumitomo Corporation, a Japan-based conglomerate 500
fortune company – working in different regions globally,
from Asia to Middle East & Africa to North America. He
shares, “I started with Sumitomo as an operations manager
in the group's beverage manufacturing facility in South
Canterbury. My early career was also in this home locality,
where I was a team leader with the food processing
company McCain Foods New Zealand.”
He was even associated as a Global Commercial Manager
for Westland Milk, responsible for the dairy company's
commercial activities in Australasia, Southeast Asia, Europe
and the Middle East.
Finally, in the progression of his professional journey,
Mosese joined Medical Kiwi as Chief Executive in April
2022, bringing very solid experience in operational and
financial management, and sales and marketing in New
Zealand and internationally.
He is infusing his academic knowledge with his
management skills to serve the requirements of the current
and coming demographics, to keep the wheels of organic
healthcare running.
Supplying for the Future
The company pays attention to fulfilling the needs of the
current and subsequent generations. It is aware of the trend
of the new generation which is embracing the need for
change through environmental sustainability, social impact,
and cleaner living.
Mosese believes that the ease of access to many platforms
has put forward the questions of what an individual is
putting into their body, creating the desire to be cleaner
through more natural products and foods/resources. They
feel more confident in advocating for their medical
treatment, not shying away from integrative health and
complementary medicines.
Including these set of lifestyle approaches in their product
delivery, they are set to be a part of the way the world
delivers its healthcare with an innovative, science-based
approach to developing and delivering plant base medicinal
products to those who need them the most.
Moses says, “Our robust research, innovative product
development, partnerships with global industry-leading
companies, and agreements for future sales put us in a
unique position to create value and carve out a significant
share of this emerging and exciting industry in New
Zealand and globally.”
Despite their strong determination and focus, they are faced
with multiple situations that test their commitment to
innovating healthcare solutions.
Learning With Challenges
The biggest challenge the leader and the team have learned
and continue to learn about is – challenging the perception
of everyday people and health professionals regarding the
use of medicinal cannabis and pharmaceutical alternatives.
Shedding light on the ways Medical Kiwi staff is adopting
in budding through these thorns, Moses says, “Although
they have been used for generations on an individual basis,
we are still in their infancy in clinical trials and
prescribing. It is a challenge that we are embracing as we
see ourselves being major players and contributors to the
revolution of health and well-being.”
We will continue
to advocate, conduct
research, and provide
the necessary education
to give people the
opportunity to access
better health outcomes,
naturally.

These adaptations to fulfill current industrial demands are
inspiring other young minds to serve the industry better,
once they step foot in it.
Advice to Generations
A leader, who is abreast with the needs of the market also
comes as a guiding light to young minds who aspire to
make a profession in the field. Being such a leader, Mosese
shares his words of advice for future entrants.
He says, “Understand your target market, and what you are
trying to achieve and ensure you know the regulations and
laws around bringing your products to market. Reach out to
the experts in your industry who have walked this path
before and immerse yourself in their knowledge.
As a further model for them to follow, he shares the
practices, he and his team follow to build the company's
name further. He further advises, “We have worked hard to
develop extensive networks both nationally and
internationally. We consistently talk to our partners and
continually assess the industry.”
Upscaling the Work
As a part of its future goals to penetrate deeper into the
market, the company is continuing to work on its botanical
product range whose launch is scheduled for 2023. They are
even expanding their telehealth and brick-and-mortar pain
clinics into Australia.
Mosese states, “We will continue to advocate, conduct
research, and provide the necessary education to give
people the opportunity to access better health outcomes,
naturally.”
Figurine of Praises
The company, being the best in the nutraceutical market,
has bagged prestigious awards for its continuous
contribution to the industry. They have won the Global
Health and Pharmaceutical (GHP) award and have been
renowned as the Most Innovative Emerging Medical
Cannabis Company 2022 – Australasia, certifying their
credence in the concerned sector.
Our robust research,
innovative product development,
partnerships with global
industry-leading companies,
and agreements for future
sales put us in a unique position
to create value and carve out
a significant share of this
emerging and exciting industry
in New Zealand and globally.

Moe Kaadan
CEO
America Medic &
Science
February 2023
18|www.insightscare.com

ioaccumulation has become a cause of concern for
Bhuman well-being for many environmentalists,
other academicians, and medical personnel in the
st
21 century. But what breaks this chain is a cognizant turn
towards organic farming.
As important and trending as organic farming is, it is also
noticed that for an individual to get all the nutritional
elements, there has to be a medium to combine the benefits
of organic farming and deliver it safely to each and every
household.
America Medic & Science realized this need and is
delivering 100 percent safe, natural and GMP-approved
products to its customers for the last three decades. It is
highly committed to empowering individuals of all ages,
helping them lead healthy lives, and building brighter
futures by providing them with the highest quality
nutritional supplements. With its innovative team and state-
of-art manufacturing unit that is FDA-approved, it is
catering to diverse market cohorts – from female & male
supplements, and children’s health, to weight-control
products – that are infused with essential vitamins and
minerals.
This transformation in the nutraceutical market by AMS is
possible by its CEO – Moe Kaadan, who is not just a
committed leader but a multi-talented athlete, traveler,
explorer, and much more. He began AMS with a small idea
that has now transitioned into a team of over 100
employees, sending out thousands of products to some of
the biggest countries in the world!
AMS is always about seeking and helping to transform the
future into a healthier, and more wholesome one, let us see
how by delving into the story below!
AMS Inception – A Dream Come True
AMS’ journey began in January 2007, as a result of the
CEO’s passion for entrepreneurship. Moe expresses, “It
wasn’t easy back then, as I sustained my job while
brainstorming strategies to fuel this young idea. But once it
showed signs of growth and progress, I quit my job to
realize its fullest potential.”
AMS is the product of his 15-year experience as a Mobility
and Civil Engineer in international firms, with now three
decades of pharmaceutical expertise with the brilliant team
of AMS that it brings to the world. What began just as an
idea for conventional pharmaceuticals, is now a global
nutraceutical firm.
Today, AMS’ cutting-edge technology has reached all major
continents. Moe informs that they have partnered with top
global figures to foster innovation and deliver high-quality
products to their consumers. But the backbone to their
success today is their experienced and dedicated team
which has created innovative products for the market. He
highlights, “One of our biggest achievements is our
expansion into natural fertility products which has yielded
excellent results. On a regular basis, our team of over 100
employees sends out thousands of products to some of the
biggest countries in the world. The foundation of such
success is our company ethos. We believe in the progress of
Collaborating Nature and Technology for a Healthier Future
February 2023

It gives me immense
pleasure to welcome you
into our world of science,
innovation and health. I
encourage you to make us
a part of your lifestyle
and let us help you work
towards a better quality
of life.
February 2023

our employees and executives, and the adherence to social
values and sustainability.”
Distinguished Product Offerings for All
AMS specializes in the manufacturing of natural products
and dietary supplements. They precisely cater to the market
that provides male & female Fertility supplements, Weight
Control, Cardiovascular health, Energy, Mental Focus &
Health, Children’s Health and Essential Vitamins &
Minerals. A few of their popular products include:
Ÿ Florabiotix takes a natural approach to gut health with
10 probiotic strains and 30 billion live cultures.
Ÿ Immunexa by AMS is a 7 in 1 immunity boosting
supplement
Ÿ AMS® Pearly Caps is a dietary supplement that
improves the appearance of your skin by acting on
brightening and unifying the skin tone. Also, it works
on clarifying the skin from any impurities.
Ÿ AMS® Ova-Max is a natural blend of vitamins,
minerals and antioxidants which work together to
improve women’s egg and embryo quality by
strengthening the antioxidant defense mechanism thus
preventing oxidative stress.
They also have supplements curated safely for children that
boost their health and nutrition starting from younger years.
These are in the form of naturally flavored liquidated
formulas of dietary supplements that cover children’s daily
needs of vitamins and minerals which are essential for their
growing years, healthy physical and cognitive development,
and overall wellness. Some of these include:
Ÿ PediaWell Basic
o Provides three essential vitamins – vitamin A, C
and D3
o Has Fluoride to support tooth building years
o Free of Parabens, completely natural with exciting
flavors
Ÿ PediaWell D-400
Ÿ PediaWell Iron, etc.
What sets them apart from others in the market is that their
range of products includes 100 percent natural supplements
and products. Moe informs, “All our products are GMP
approved and are manufactured in our state-of-the-art FDA
Inspected and Registered Facilities. We are also members
of the Natural Products Association.”
With its healthy and natural product offerings, AMS is
highly committed to empowering individuals of all ages, to
help them lead healthy lives and to help them build brighter
futures by providing them with the highest quality of
nutritional supplements.
Since its inception till today, America Medic & Science has
emerged as a leader in its industry under the leadership of
its management team.
A Healthifying Vision
Behind the company’s success is the long–term vision of its
CEO – Moe Kaadan who, with his team, is striving hard to
make AMS the trusted global leader in the field of
nutraceuticals. He says, “This vision drives and motivates
me to get up and go to work every day. I take pride in
extending our hand to individuals of all ages with health
concerns that can be addressed with quality, safe and
organic nutritional supplements to complement a variety of
lifestyles and diets. I believe that together we can build a
brighter and healthier future.”
Moe started with his career when he moved from Lebanon
to the United States in pursuit of higher education. From
there he began on his professional journey with his first job
as a Mobility Engineer for 10 years and then as a Civil
Engineer for 5 years in well-renowned international firms.
Being the CEO of AMS, he says that he can personally
assure for AMS supplements as he himself is a customer
too. He says, “It gives me immense pleasure to welcome you
into our world of science, innovation and health. I
encourage you to make us a part of your lifestyle and let us
help you work towards a better quality of life.”
Aspiring For a Better Future
Life at AMS is always about seeking and helping to
transform the future into a healthier, and a more wholesome
one. Through innovation, diligent research and resolute
commitment to its consumers, AMS hopes to bring the
bounty of nature into every home and reintroduce it as a
daily practice in its customers’ busy, fast-paced lives.
February 2023

Nutraceuticals
How Can
Improve the
Quality of Living
February 2023

In recent years, a new paradigm of health-related
nutrition appears, emphasizing the positive aspects of
nutrition. Today, the new lifestyle adopted by people
has changed the basic eating habits of the latter. The
consumption of junk has proliferated, leading to many
diseases caused by improper diet.
Obesity is now recognized as a global problem. Heart
disease remains the leading cause of death in most
developing countries worldwide, followed by cancer,
osteoporosis, arthritis and many others. Consumers
disillusioned with the expensive high-tech ailments of
modern medicine are looking for complementary or
alternative beneﬁcial products, and the bureaucracy of
managed care makes supplements especially attractive. "Let
food be thy medicine, and medicine be thy food," quoted by
A Health Outlook
February 2023

Hippocrates some 2500 years ago, is certainly a principle
today.
Nutraceuticals are an emerging class of natural products
that blur the line between food and medicine. Although the
use of nutrients has a long history, only recently
scientifically supported nutritional and medical evidence
has allowed nutrients to be effective.
Let's dive in to learn about how Nutraceuticals can improve
the quality of living:
Nutrients are found in mosaic products from (a) the food
industry, (b) the herbal and dietary supplement market, (c)
the pharmaceutical industry, and (d) recently merged
pharmaceutical/agricultural/nutrition conglomerates. This
can range from isolated foods, herbal products, nutritional
supplements and diets to genetically modified so-called
designer foods and processed products such as cereals,
soups and drinks.
Nutraceuticals cover most treatment areas, including
arthritis, cold and cough, sleep disorders, digestion and
prevention of some cancers, osteoporosis, blood pressure,
cholesterol control, pain relief, depression and diabetes.
Dietary Fibres
Soluble components of dietary fiber slow gastric emptying
due to their bulking and viscosifying properties. It affects
the speed of digestion and absorption of nutrients and
creates a feeling of satiety. They also improve the binding
of the insulin receptor and improve glycemic response. In
the colon, fiber increases stool volume due to increased
water retention, increased transit time, and increased fecal
bacterial mass due to the fermentation of soluble fiber.
Fiber also promotes the growth of bifidobacteria (especially
fructo-oligosaccharides) in the gut. People who consume
high amounts of fiber have a low CHR, risk of stroke,
hypertension, diabetes, obesity and certain gastrointestinal
disorders. Again, increasing fiber-rich food improves serum
lipoprotein levels, lowers blood pressure and improves
blood sugar control in diabetes.
Probiotics
Probiotics are available in various forms such as powder,
liquid, gel, or paste or granules, capsules, etc. Specific
probiotics are commonly used to treat gastrointestinal (GI)
disorders such as lactose intolerance, acute diarrhea, and
antibiotic-related gastrointestinal side effects. Probiotics
have non-pathogenic, non-toxic, acid-fast properties that
attach to intestinal epithelial tissue that produces
antibacterial substances. There is evidence that taking
probiotics reduces the risk of systemic diseases such as
allergies, asthma, cancer and several other infections of the
ear and urinary tract.
Prebiotics
Prebiotics are food ingredients that have a beneficial effect
on the host by selectively changing the composition or
metabolism of the intestinal microbiota. Health benefits of
prebiotics include improved lactose tolerance, anti-tumor
properties, neutralization of toxins and stimulation of the
intestinal immune system, and reduction of constipation,
blood lipids and blood cholesterol levels.
Antioxidant Vitamins
Vitamins such as vitamin C, vitamin E and carotenoids are
collectively known as antioxidant vitamins. These vitamins
act both individually and synergistically to prevent
oxidative reactions that lead to several degenerative
diseases such as cancer, cardiovascular disease, cataracts,
etc. These vitamins are abundant in many fruits and
vegetables and work through free radical scavenging
mechanisms. Vitamin E, composed of tocopherols with
tocotrienols, transfers hydrogen atoms and scavenges
singlet oxygen and other reactive species, protecting PUFA
peroxidation in biological membranes and LDL.
Wrapping Up
Due to people's ever-changing lifestyles, antioxidant
defense systems are often overwhelmed, leading to
oxidative stress. In addition, the level of the antioxidant
defense mechanism decreases significantly with age. They
can cause the development of many diseases. That is why
research has focused mainly on different nutrients in recent
decades. Antioxidant products can work naturally by
removing free radicals (eg vitamins, PUFA) or specifically
stimulating the body's defense system. This review reflects
the potential benefits and harms of nutrients in healthy
individuals.
However, a person's susceptibility to a certain disease
depends mainly on genetic predisposition and lifestyle
disorders such as smoking and heavy alcohol consumption.
Thus, the response to foods can vary from person to person.
Nutrients have proven health benefits and their use (within
reasonable dietary recommendations) keeps disease at bay
and allows people to maintain overall good health.
- Saloni Agrawal
February 2023

atural therapy is turning into a magic pill for most
Npeople indulging in it. The timeline to experience
this is though constrained because of limited space,
time, availability and avenues. In the effort to let its benefits
linger and deliver the best of organic elements from nature
to its consumers, leaders, through their work establishments
and research have developed products that derive the
essence of nature and gift humans a healthy life.
One such company is ANAGENIX, who manufactures
natural health and wellness products and is broadly based
on three foundational pillars – Science, Marketing and
Sales Toolkit.
They deep dive into the science of each of ingredients,
identifying pathways and delivering on efficacy. The second
pillar is marketing, where the strategic thrust is on a
bottom-up marketing strategy, starting with end consumers.
The third pillar is their sales toolkit, which has a suite of
technical and marketing materials to make it easy for
distributors to sell to brands, making it easy for brands to
say a yes.
These three foundational pillars are supported by constant
efforts by the three human brains – its Managing Director
– Chris Johnson, Marketing Head – Elizabeth Tay, and
its Chief Science Officer – Doug Rosendale.
Through the interview highlights below, let us know more
about how the company and its products are delivering
chemical-free health.
Kindly brief us about ANAGENIX and the
developments or ideas that led to its inception.
Anagenix is an award-winning, leading global manufacturer
and supplier of innovative natural health and wellness
ingredients. We deliver cutting-edge solutions that are
backed by (clinical) science. Our ingredients are made in
New Zealand, one-hundred percent natural, plant-based
products with a proven track record in commercializing
science in the global marketplace.
What are the core values of the company? How are you
driving the company to achieve its mission and vision
statement?
Innovation is our DNA. We have an innovation-friendly
culture that encourages the team to think differently about
problems. We work collaboratively with partners such as
growers and New Zealand Crown Research Institutes to
bring together the best of know-how and skills. This allows
us to bring superior differentiated offerings and give
customers market advantage.
We are a science-oriented company and every ingredient we
bring to market is scientifically proven with in vitro, in vivo
and clinical studies. Customers include our ingredients into
their formulation with full confidence in health deliverables.
Customers have access to our technical and sales toolkit,
containing a suite of content from quality documents to
white papers to marketing factsheets and videos. We expand
the depth and width of content in our toolkits on a daily
basis to articulate market opportunity, establish scientific
evidence, develop communication and adoption of our
ingredients.
What are the key products and offerings of ANAGENIX
and how is it impacting the demographic concerned?
Anagenix's product portfolio include Actazin®, our green
kiwifruit powder, and Livaux®, our patented gold
kiwifruits powder, which are clinically proven to promote
ANAGENIX
Innovating Pathways for Natural Health Supplements
February 2023

Chris Johnson
Managing Director
Anagenix Ltd

bowel regularity and microbiome balance.
Digestive health is a top 5 concern among supplement
users. Both Actazin® and Livaux® provide a natural and
effective way to support regular bowel and promote a
balanced gut microbiome.
BerriQi®, made from Boysenberry and apple, is a patented
ingredient and promotes lung immunity balance, reducing
post-infection symptoms such as cough, phlegm and
wheezing. As a natural lung health product, it also supports
other immunity related conditions such as - asthma and
lungs compromised from smoking and pollution exposure.
Feiolix® our metabolic health support ingredient, is
patented to improve metabolic health symptoms including
blood glucose, HbA1c, cholesterol, triglycerides and weight
gain. It is well suited for people suffering from metabolic
dysfunction typically found in age 40+ population,
including menopausal women.
As Anagenix's ingredients are made from whole fruits with
a long safe history of human consumption, they are well
suited for the general population at large, including
children, elderly and pregnant women.
How are you using emerging technological solutions to
your advantage and ensuring safe processes and
products? How is it revolutionizing the industry you are
serving?
The Anagenix Team starts with evaluating the health trends
that consumers are most concerned about and seeking
natural solutions. Once these trends or issues are identified
Chris Johnson
Chris was the first investor in Anagenix
and ended up having to run it as the
Managing Director. Since becoming MD,
Chris has turned the company around.
The business has seen exponen al
growth under his leadership and won
mul ple accolades in the industry.
Anagenix is held in high regard for its
innova on, agility and credibility, all
these being values Chris has integrated
into Anagenix's culture.
Elizabeth Tay
Elizabeth leads the Marke ng
department of Anagenix. The focus on
bo om-up as opposed to top-down
marke ng has transformed our
marke ng approach from distributor/
customer to consumer-driven. Consumer
insights including keyword research, SEO,
blogs and social media are integral to our
brand-building strategy.
Doug Rosendale
Doug is a heavy-weight in the scien fic
world. He holds a PhD in Engineering and
Technology from Massey University and a
Master of Science degree in Biological
Sciences from The University of
Auckland. Doug has the ability to deep
dive into the science of an ingredient and
structure it for commercialisa on.
The Three Brains of
ANAGENIX We deliver cutting-edge solutions
that are backed by (clinical)
science. Our ingredients are made
in New Zealand, one-hundred
percent natural, plant-based
products with a proven track
record in commercializing science
in the global marketplace.
February 2023

we apply the most up-to-date science technologies to
explore natural products to address these trends. We look at
whole fruit and partner with research organizations to
evaluate the bio-actives in them, using the latest analytical
chemistry techniques to see whether there are possible
solutions from those products. We then start in vitro, in vivo
and finally clinical trials using the latest biomedical
research techniques to prove the efficacy of our natural
fruit-based solution.
We revolutionize the industry by providing pharma-quality
evidence to support our natural food products and show that
they really work, with dosages, stability data and
mechanisms of action. While Anagenix is a B2B provider
of ingredients we focus on the consumer who will be the
eventual purchaser of our products.
We are tapping into today's digital connectedness with user
testing platforms, and market research with real-time
international purchasing data to refine our awareness of
consumer trends, consumer purchasing and product
positioning.
What are the key challenges in the industry? How are
you as a leader turning them into opportunities to
upscale the growth of your organization?
Finding solutions for the consumer that are backed by
approved claims. The regulatory environment around the
world is getting more challenging. The consumer wants to
know at a glance what the product will do for them; to
legally provide these claims we need to develop a portfolio
of science that supports the claims and is approved by the
various international regulatory bodies.
As an experienced leader, what would be your words of
advice to budding entrepreneurs wishing to enter this
industry?
Passion, resilience, hard work and never giving up.
It is also very important to keep your customer informed of
your product development process to make sure that what
you are developing will meet the consumer's needs. So
many entrepreneurs want their product to be perfect before
they go to market, this normally ends in not meeting the
consumers' needs. Continual evaluation with the customer
through the development process ensures you hit the mark
with the final product.
Above all, the most important of these is to have passion
around delivering health outcome for the consumer.
What are your future goals for the company? How do
you envision upscaling its operations and reach in 2022
and beyond?
ANAGENIX started exporting to the US and has done very
well in this market. We are now concentrating on Europe
and that is starting to grow, with large brands taking up our
ingredients to formulate into their product ranges.
We have an aggressive five-year road map which will
ensure ANAGENIX is an important part of the global
nutraceutical and functional food supply chain.
Kindly share any clientele, awards, or publications.
Livaux® – was awarded the Prebiotic of the Year by the
world's leading supplements, health and nutrition
publication NutraIngredients.com in its United States,
European, Asian award categories
Other awards include:
ŸLivaux® wins NutraIngredients Prebiotic of the Year USA
2022
ŸLivaux® wins NutraIngredients Prebiotic of the Year
Europe 2022
ŸLivaux® wins NutraIngredients Prebiotic of the Year Asia
2022
February 2023

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Ingredia
Making Health Sustainable through
Unique Dairy Bioactive Ingredients
eople in general have grown conscious of making
Phealthier diet choices. Today, they display a stronger
preference towards dietary changes. For instance,
the Research Department suggests that 64% of consumers
in the U.S. are personally conscious when shopping in the
food, beverage and supplement markets.
Market retailers understand that healthy food choices go
beyond simply removing sugar and salt. It's more about
delivering a complete nutritional profile with an element of
deliciousness. A part of it is the consumption of dairy
products such as yoghurt and milk.
With its low-fat, no-fat and full-cream nutritional values,
dairy products have become a healthier alternative in the
food industry. Understanding its active consumption role in
diets, Ingredia Inc, a top supplier of quality dairy
ingredients is dedicated to serving the industry with the
better-quality, nutritional ingredients in satisfying its market
demands. The US subsidiary, led by Keiser Tammy, the
Director, also playing a role in Sales and Marketing,
partners its experts with companies across North America to
focus on dietary supplements for human and pet health,
each of which is full of valuable proteins and bioactive
ingredients for ensured wellbeing.
Let's dive in to Ingredia's operations behind encouraging
healthy lifestyles across the globe.
Journey So Far
It all started in the north of France in 1949 with the creation
of a farm cooperative, Prospérité Fermière, which was
originally a milk, cream and butter business. In the 1980s,
feeling milk ingredients could better valorize its farmers'
work, the cooperative created an ingredient division named
Ingredia, which first sold milk powders and proteins to the
food and nutrition industries. In the 1990s, it explored a
partnership with the researchers of Nancy University
(France), and finally jumped into the bioactive ingredients
market in 2000, with the launch of Lactium®, its first
unique, patented, clinically proven ingredient for stress
relief. In the 2010s three other launches followed with
Prodiet® Colostrum (2002), Osteum™ CPP (2013) and
Prodiet® Lactoferrin (2015). It is also in the 2010s when
Ingredia grew internationally, with Ingredia Inc being
created in 2009, shortly after its Asian affiliate. In 2019, the
th
company celebrated its 70 anniversary in 2019 with the
th
launch of 5 bioactive ingredient, Pep2Dia®, a patented
ingredient for healthy blood sugar levels.
Key Products and Services
Ingredia is renowned for the rigorous scientific background
of its unique ingredients. For instance, Lactium® is
supported by 9 clinical studies in stress relief and sleep
improvement on more than 500 volunteers, but also by a
consumer study on 300 volunteers, stating eight out of ten
are happy with the efficacy.
Ingredia's team works on bringing added value to its
customers through patents or by negotiating functional
claims all over the world. Service-wise, the company
provides marketing, regulatory and application support. For
instance, marketing tools are provided for prescribers'
convictions, or a B2B2C website for consumer reassurance.
February 2023

KEISER Tammy
Director, Sales and
Marketing
Ingredia
We aim to maintain
our leadership in unique
dairy bioactive ingredients.
Ingredia, with a background
for scientiﬁc and unique
ingredients, reassures its
customers in improving
their health and life with
proteins and bioactive.
Ingredients.
February 2023

Tammy believes that co-branding must provide additional
trust in the finished product and work on consumer content.
In addition, Ingredia's R&D team also spends an average of
30% of their time on customer support.
Operating on Six Core Values
Tammy, along with the team, see themselves as dairy
explorers since 1949. Together they rely on six core values:
Entrepreneurship, Innovation, Expertise, Performance,
Team Spirit, and CSR.
At Ingredia, for instance, 10% of its staff works on
innovation and delivers two to six scientific publications or
clinical studies per year.
CSR wise, its plant has received a double CSR label. "We
invest in biomass energy and target 70% of renewable
energy by 2030 to obtain the ISO 50001 norm. We work on
the Sustainable Development Goals of the United Nations.
We also aim at parity, with a current 93/100 women-to-men
ratio," emphasizes Tammy.
With regards to some of its
customers, who by themselves are
deeply rooted in sustainable
development and committed to their
own community's welfare, it is a
shared value that bonds Ingredia
together with them. For this reason,
it challenges us to constantly
explore where's the next added
value, be it through the highest
standards of quality, clinical proof,
innovation, or services.
February 2023

The manifesto that Tammy and her team want to see
embodied is: "Because we respect humans, animals and
nature; because we believe in innovation respectful of
tradition and the land; and because we love our region and
its authenticity, we supply milk and milk ingredients for a
prosperous future, serving health and nutrition, respectful of
the planet." The company aims to achieve it in everything
that it undertakes.
Ensuring the Next Added Value for Farmers and
Customers
To make sure cooperative farmers have a profitable activity
and that future generations will still envision a farmer's
career is Ingredia's biggest responsibility.
In some countries where Ingredia sells bottled milk, it can
go as far as identifying – through blockchain technology –
the farmer who produced the milk that consumers drink.
That's business with a face.
With regards to some of its customers, who by themselves
are deeply rooted in sustainable development and
committed to their own community's welfare, it is a shared
value that bonds Ingredia together with them. For this
reason, "It challenges us to constantly explore where's the
next added value, be it through the highest standards of
quality, clinical proof, innovation, or services," adds
Michael.
Sharing Words of Wisdom
Tammy shares her piece of advice for the budding
entrepreneurs who desire to venture into the dairy products
industry. She says, "We are constantly improving,
professionally and personally. Know your product(s) and
how they are needed by your consumers. Whether your
product is for B2B, B2C, or B2B2C, as entrepreneurs in
any industry, we must take the time to develop our team and
products to succeed."
Having a successful team is also essential when it comes to
upholding a business. It would mean helping, mentoring
and growing together. Hence, Tammy adds, "Surround
yourself with the right people, stay focused and positive!
Build your team with respect and knowledge. Take notice
of each person's ambitions and goals and help coach and
guide them to achieve their ambitions and goals.
Continuous improvement in ourselves, our teams, and our
products is necessary for continued success."
Upscaling Ingredia's Operations
The company aims to maintain its leadership in unique
dairy bioactive ingredients. It envisions its growth through
portfolio extension with new therapeutic areas to come, and
reinforcing current ingredients with additional clinical
studies, additional application areas, and new claims for on-
pack use.
Recognizing Achievement
Tammy and her team are proud to be trusted by—Sanofi
Aventis, Douglas Laboratories, Life Extension, Swanson, or
Metagenics, the companies who support natural medicine.
This is the result of Ingredia's long conviction process
based on its work in clinical proof.
This year, in addition to the consumer satisfaction study
above quoted, Ingredia's team saw their study on
Lactium®'s mode of action by Benoit et al. published in the
review Nutrients. "We hope to carry on bringing
reassurance to customers, prescribers, and consumers in the
coming years, as well as opening new fields for innovation,
with the full potential of milk ingredients that are still to be
explored," concludes Tammy.
February 2023

in Treatment
Diseases
February 2023

utraceuticals are characterized as "specially
Nformulated preparations" designed to meet specific
nutritional requirements and/or provide preventive
health care. Nutraceuticals are food/nutrient compounds
that help prevent and treat certain diseases in addition to
dietary supplements.
Nutraceutical is a term coined by Dr. Stephen De Felice in
1989, derived from the two words "nutrition" and
"medicine". These are foods or parts of foods that serve to
provide various health benefits, including treatment and/or
prevention of disease. The science of nutrition has reached
ever-new horizons, from predicting nutritional deficiencies
to human health and the prevention and treatment of
chronic diseases. The terms "food", and "food supplement"
have evolved.
Nutrients are useful in many therapeutic areas, including
cough and cold, arthritis, digestion, sleep disorders and
anti-cancer, depression, diabetes, cholesterol, blood
pressure, and analgesics. Nutraceutical research and
development sectors are working at their peak to find out
February 2023

how different nutrients can be important in the
pharmaceutical industry. The scientific needs of foods
require the standardization of ingredients and the careful
development of protocols, as well as the conduct of clinical
trials that support the health of consumers and the impact
on nutrition companies.
Let's dive into the use of nutraceuticals in the treatment and
prevention of diseases:
Nutraceuticals in Cardiovascular Diseases
Among all other diseases, cardiovascular diseases show
important risk factors that accept nutritional therapy. There
is substantial evidence that nutrients can be used in
cardiovascular disease.
Cardiovascular diseases (CVD) mainly affect blood vessels
and heart function. Cardiovascular diseases are one of the
leading causes of death, accounting for approximately 30%
of deaths worldwide each year. Dietary supplements are
useful in the risk management and prevention of
cardiovascular disease and can be broadly classified as
those used in the treatment of arrhythmias, congestive heart
failure, angina pectoris, hypertension, and hyperlipidemias.
Nutraceuticals in Cancer Chemo and Radiotherapy
Radiotherapy and chemotherapy are traditional anticancer
treatments, but they have serious side effects and various
complications (e.g. pain, fatigue, diarrhea, vomiting, nausea
and hair loss). Some forms of cancer are highly resistant to
chemotherapy and radiotherapy, and therefore systemic
cytotoxic chemotherapy and radiotherapy are not very
effective in increasing patient survival.
In such a situation, various combination therapies are an
effective way to treat cancer. Various herbs and natural
supplements have also been found to reduce the side effects
of radiation and chemotherapy. Therefore, they must be
used in combination with radiation or chemotherapy to
reduce side effects and increase the effectiveness of
treatment. The proliferation of cells that lead to cancer leads
to the need for treatment, and the food industry evolves to
meet consumer needs.
The development of the food industry can be identified by
the fact that, after starting with health promotion, it has now
progressed to disease prevention. Many medicinal plants
and phytochemicals currently in use are pharmacologically
safe and are effective nutrients in inhibiting tumor
progression, mitigating the damage of radiation and
chemotherapy, and increasing sensitivity to these therapies.
Researchers evaluated the effects of phenolic compounds
found in Aglianico grape pomace (GP) on colon cancer cell
lines at different developmental stages after exposure to an
in vitro digestion model. Aglianico GP extract has been
found to have strong effects on cell proliferation and
apoptosis as well as other cellular processes. Significant
increases in Bax and Bax/Bcl-2 ratio and caspase-3 were
observed in both HT29 and SW80 cells. UHPLC-DAD
analysis showed that anthocyanins, phenolic acids and
flavonoids were the main components responsible for the
increased (total phenolics) TPC and antioxidant activity in
the digested extract of Aglianico GP.
Nutraceuticals in Skin Treatment
It is known that the skin is the largest organ in the body and
it protects against all kinds of microorganisms, ultraviolet
rays and also chemicals related to sensitivity. Since the skin
plays an important role in protecting the body, it can face
changes such as immunodeficiency, photoaging and
inflammation, which can harm human health. A possible
strategy to slow down or reduce premature aging of the skin
and alleviate skin-related disorders can be found through
the use of nutrients. These nutrients can be bioactive
peptides, bioactive polysaccharides, plant extracts,
carotenoids, etc. The addition of these products in several
human trials showed fewer signs of aging as well as
protection against UV aging.
Wrapping Up
Over the past 10 years, there has been a significant increase
in awareness of nutrients and their use as effective
therapeutic supplements. Nutritional medicine is now
accepted as part of complementary and alternative medicine
(CAM) and thus has been included as a new branch of
CAM. Due to the dynamic effects of foods (nutritional and
therapeutic effects), their popularity among the public and
healthcare providers has increased compared to drugs.
- Saloni Agrawal
February 2023

Rebalance Health
f you often feel tired, fatigued, or as if your life is
Icrashing down—without having an actual reason for
it—then cortisol (your stress hormone) could be the
real culprit behind it. Cortisol levels, when imbalanced,
could lead to such feelings and impact the efficiency of your
health.
In today's fast-paced world, humans cannot afford to take a
moment to breathe. We all wish to remain stronger, active,
energized and relaxed so that the demands of life could be
met efficiently. While several supplements appear
promising to meet this health objective, they are designed
only to mitigate symptoms while ignoring the root cause
(i.e., your cortisol levels) of the ailments that they purport
to alleviate.
Whereas Rebalance Health speaks to the cause—not the
symptoms—by helping the body balance cortisol. When
taken with regular exercise and healthy nutrition, Rebalance
Health's supplemental formula helps the body function
optimally every minute of the day.
Under the leadership of Justin Hai, the President, CEO
and Co-founder, Rebalance Health is changing the way
people manage hormone balance through science and
innovation of its proprietary Directline™ delivery method
in Rebalance lozenges. Whether you are an athlete, a busy
parent, or more, Rebalance's Superceuticals™ are a game
changer in restoring a balance between your physical and
mental health.
In an interview with Insights Care, Justin speaks in depth
about the company's objective and efforts to help people to
balance their cortisol and feel limitless quicker.
Below are the highlights of the interview.
Kindly brief us about Rebalance Health and the
developments or ideas that led to its inception.
Rebalance Health helps health-oriented humans always
show up to every moment at 100%. Our products increase
performance, speed up recovery, facilitate weight loss, and
increase confidence, focus, sleep, and libido. We are
technological innovators from the biopharmaceutical
industry who saw not only a need for a wellness system that
worked with the body's biorhythm, but wanted to make sure
the ingredients needed to bring hormone balance actually
got to where it is needed. So, we developed a proprietary
delivery method to increase bioavailability.
Please tell us about yourself and your professional
journey so far.
I am the CEO and Co-founder of Rebalance Health, born
and raised in London, England, and have always had an
entrepreneurial spirit from a very young age. Utilizing this
Rebalance Health offers
a Men's and Women's
System that reduces elevated
cortisol, the impacts of stress.,
and hormone imbalance. Our
proprietary Directline™ delivery
method makes it happen by
providing 300% greater delivery
of the necessary, natural
ingredients.
Using the Science of Cortisol Rebalance to Optimize Life
February 2023

Justin Hai
CEO and Co-founder
of Rebalance Health
February 2023

passion and drive, I attended Harvard, Yale and MIT while
earning a degree in industrial design from the Rhode Island
School of Design (RISD) and an MBA from Pepperdine.
Matching my diverse, creative education with my
entrepreneurial DNA, I have started numerous companies
with Scott Glenn (Rebalance's Chairman of Board and Co-
founder) and have been a part of Windermere Venture
Capital for the better part of 10 years. Prior to that, I have
always been an entrepreneur working in and around
startups. I've worked with large and small companies, from
Disney to Apple to real estate.
What are the core values of the company? How are you
driving the company to achieve its mission and vision
statement?
Rebalance Health moves with an innovative and dynamic
approach to health & wellness that provides a critical
solution for human beings to feel limitless daily by bringing
cortisol into balance, reducing the impacts on the whole
body. We value integrity, are results-driven, and seek to not
take ourselves too seriously in an industry that is way too
serious and lacks transparency about what it promises. If it
moves the needle toward a better health outcome and can be
substantiated with real science, then we use it in our
products and formulation. If it doesn't hold water, we don't
give it the time of day.
What are the key products and offerings of Rebalance
Health and how is it impacting the demographic
concerned?
Rebalance Health offers a Men's and Women's System that
reduces elevated cortisol, the impacts of stress, and
hormone imbalance. The secret of the Rebalance System is
in how it synchronizes with your daily biorhythm as well as
uses Directline™ – a proprietary biotechnology, providing
300% greater delivery of the natural ingredients that our
bodies need to help manage stress in every aspect of life.
Our three powerful lozenges consist of the following:
SLEEP - Dream
Ÿ Dream helps to lower stress levels and racing thoughts,
which lead to deeper restorative sleep - but it's not a
sleep aid.
Ÿ It was designed with ingredients to help your body make
the most of hormone repair during deep sleep, so you
start each day primed and refreshed.
MORNING - Launch for Men – Shine for Women
Ÿ It helps to raise cortisol levels and keep you focused
throughout your day.
Ÿ This is a perfect replacement for your morning coffee
because when taken regularly, you will feel more
energy, focus and steady calm.
AFTERNOON - Play for Men – Glow for Women
Ÿ It continues the work by taking the edge off without
losing your edge so you can move from work mode to
play mode.
Ÿ It keeps you in the game so you can still hit that
workout, run those errands, or get steamy in the
bedroom.
Combined, these supplements provide hormone balance,
thus reducing stress's impacts day and night, while
synchronizing with your body's circadian rhythm.
How are you using emerging technological solutions to
your advantage and ensuring safe processes and
products? How is it revolutionizing the industry you are
serving?
Rebalance Superceuticals™ lozenges are backed by real
science, pending IRB review, and quality-tested on 13
different levels, including microbiology, potency, and blend.
Our Superceuticals (supercharged nutraceuticals) were
created by doctors, scientists, and medical experts to
formulate the highest quality supplements and undergo
continuous third-party testing on specific biomarkers to
ensure a level of efficacy that exceeds market leaders'
therapeutic levels. Preliminary studies show Rebalance
Superceuticals are 300% more effective than other standard
supplements thanks to our proprietary Directline delivery
method.
What are the key challenges in the industry? How are
you as a leader turning them into opportunities to
upscale the growth of your organization?
Cortisol has been under the radar for way too long and
highly misunderstood. It's causing so many of the illnesses
and issues we face today as a society, yet nobody
understands their symptoms are possibly a result of cortisol
imbalance. Many people are just getting by and only
beginning to realize that there is a better way to live.
Stress levels are escalating with everything from work,
February 2023

money, housing, economy, family, etc., weighing on all of
us. We know stress increases cortisol, as it should, but
ongoing stress means ongoing elevated cortisol. This means
cortisol overpowers the body's natural ability to make the
other hormones that have become well-marketed
(testosterone, estrogen, melatonin, progesterone, hGH, etc.).
Managing cortisol levels has a cascading effect on the
production of the other hormones, "rebalancing" your
natural chemistry. In essence, if you get your cortisol in
line, then all those other hormones will come back online,
too. The challenge is educating a public that keeps trying to
fix symptoms and not repair the cause.
As an experienced leader, what would be your words of
advice to budding entrepreneurs wishing to enter this
industry?
I've worked with large and small companies, in many
different categories, from Disney to Apple to real estate.
When I advise budding entrepreneurs, I believe the most
important aspects are a positive, can-do attitude and a solid,
strategic path.
From an entrepreneur's mindset, it's all about staying
positive and passionate about what you're doing because it
becomes contagious. You need to be able to say, "No matter
what, I can do it." Never giving up is one of the most
important traits an entrepreneur can have to be successful.
It's not about relishing in the highs or dwelling on the lows;
it's all about being even-keeled; I like to say, "It's not going
to be easy, but it's going to be worth it."
From a strategic plan of attack, you have to know what goes
next and what's important in the order of events. Investors
have bought into your vision and trust you with their
investment, and employees are also trusting you with their
careers, livelihood, and well-being, so you need to be able
to navigate the company correctly — whether to slow
things down, ramp things up, figure out what's worth the
time and effort and what's not, and be able to move forward.
What are your future goals for the company? How do
you envision upscaling its operations and reach in 2023
and beyond?
We're working to further support our current and future
customers with accurate cortisol testing that makes sense.
The current mentality of testing cortisol once a day, once a
week, is very misguided due to the inherent nature of levels
fluctuating minute by minute. We've developed the Mojo
Meter™ that allows individuals to measure the subjective
impacts of cortisol imbalance – since the best, non-clinical
way to measure cortisol is how it affects everything else.
Rebalance wants to provide very targeted and specific
information for individuals, so people can realize how best
to live limitlessly in every area of their lives.
By providing tools and products that unlock these specific
underlying issues of sleep, recovery, focus and energy, we
can redefine what being healthy means for everyone – that's
what I am excited about, and it aligns with the motivation
I've had all along with helping people feel and become their
best.
February 2023

10 Best Companies in Nutraceutical Market 2023V3 2.pdf

10 Best Companies in Nutraceutical Market 2023V3 2.pdf

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