Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/stan-slap Session Overview Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees to protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand- key that is held by every employee in your company.
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Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience
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- 4. #SalesSummit | @slapCompany WHY Branding is the transfer of sustainability from your company to your customers.
- 5. #SalesSummit | @slapCompany WHAT A brand is not about trust.
- 6. #SalesSummit | @slapCompany WHAT A brand is about faith.
- 7. #SalesSummit | @slapCompany WHAT How can we trust you when you tell us you care?
- 8. #SalesSummit | @slapCompany WHO 1. Your employee culture 2. Your customer culture
- 9. #SalesSummit | @slapCompany WHO The Hungry and The Hunted
- 10. #SalesSummit | @slapCompany WHEN When and whenever these two groups say you are.
- 11. #SalesSummit | @slapCompany YOUR EMPLOYEE CULTURE Logic won’t do it.
- 12. #SalesSummit | @slapCompany YOUR EMPLOYEE CULTURE Selling won’t do it.
- 13. #SalesSummit | @slapCompany YOUR EMPLOYEE CULTURE Advertising won’t do it.
- 14. #SalesSummit | @slapCompany THIS WILL DO IT How you sell.
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- 16. #SalesSummit | @slapCompany HOW • MATCH THE DNA • FOCUS ON THE FIELD OF AWARNENESS • EXAGGERATE THE EXPERIENCE
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- 21. #SalesSummit | @slapCompany Be human first and a manager second.