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Luke Hohmann
Founder and CEO
Conteneo.co
2
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
3
Our Purpose
We believe that
collaborating teams are
the world’s best hope
for solving the
problems we face.
School Improvements
Our product management team, working with our
design team, identified and validated a set of
enhancements to our offering based on a mix of
qualitative research and product use analysis.
Yeah, we followed a good process .
We have 17 epics that collectively cost $22M with a
budget of only $16M. How should we pick the
winners?
4
5
Get to Work!
6
Collaboration is a
very interesting
experience design
space.
Collaboration is…
7
Pretty easy
for small teams…
Pretty hard
for large distributed teams!
8
Communication
Coordination
Collaboration
9
Confusion over…
Coordination Project Plans & Tasks
Communication Teleconference on Priorities
Collaboration Choosing the projects!
Confusion over platforms
Task Managers
ALM / PLM
Unified Communication
Teleconferencing
Telepresence
Real-Time
Framework Driven
10
The Right
Framework
11
ROI
12
The Right
Engagement Model
13
Command
& Justify
Decision Command
Collaborative Play
start
action
action success
success
?
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
A serious game is a game
designed for a primary
purpose other than pure
entertainment.
Games are the
ideal collaboration
tool.
Envisioning
Product Box
Remember
the Future
Spider Web
Start Your Day
Speed
Boat
Discover
Unmet Needs
Identify
Impediments
Relationships
Patterns of Use
Goal-Driven
Planning
Buy a Feature
• 12 to 20 items described in terms of
benefits and costs
• 5 to 8 players given limited budget
and buy what they want
Business
Problems
Social
Problems
Five Years of San José, CA Budget Games
20
FUN
Engagement
Satisfaction
Impact
But…
The Game Alone Does
Not Define Success
Best / Worst
Attributes /
Dimensions
Who?
25
Goal
employees
customers
partners
suppliers
…
2 ½ Dimensions
26
Goal
Who
27
Goal
Who
Modality
Goal
Who
How
29
Each Space Has More Dimensions
Single
Team
Multi
Team
Scale
31
Player Segmentation
Scale
Homogeneous
Heterogeneous
32
Time
Scale
Segmentation
Synchronous
Asynchronous
3333
Business
Goal
Who Plays
Customers
Modality
Multi-Team
Synchronous
Asynchronous
Employees
Single Team
Homogeneous
Heterogeneous
34
Our school system as
grown tremendously.
We’re overcrowded!
What should we do?
Technical Problems
Budgets & Roadmaps
• Clearly defined
• Shorter, often
repeating time horizon
• “Failure” not
catastrophic
• Knowledge /
Economics driven
Wicked Problems
Example: Urban Planning
• Long time horizon
• Inertia
• “Failure” is
catastrophic
• Multiple actors
• Values
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
50% of
Strategic
Business
Decisions
#fail
Business Decisions #fail because…
1. We don’t create options
2. We don’t assess actions
3. We don’t consider drawbacks
4. We don’t deliberate (collaborate)
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
A process whereby citizens evaluate
• strategies for attacking a problem
• actions that must be taken
• drawbacks of each action
Deliberative Forums
CA Drought Strategies
Create /
Capture More
Water
Increase
Conservation
Modernize
Governance
Actions for Creating/Capturing Water
Drawbacks?
• Fragile ecosystem
• Agriculture may
be harmed
• $6B in costs
• 1%-5%
increase
• $1B in costs
• Highly
concentrated
wastewater
Can we scale
deliberation?
Do you think we
should take this action?
Can you live
with this drawback?
Can you live
with this drawback?
Will deliberation change
your perspective?
Dynamic visualization
of group perspective.
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
Business
Problems
Social
Problems
Collaboration
Frameworks
Collaboration
Frameworks
So, Now What?
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
Play two games to
change the world.
Let’s Play!
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategic
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategicexercise
Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategicexercise
information radiators.
2 Games / Year
5 Participants / Game
10% Player Conversion Rate
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
2015201620172018201920202021202220232024202520262027202820292030203120322033203420352036203720382039
CCAs
Forums / Year
Participants / Year
63
Our PurposeWe believe that collaborating teams are the
world’s best hope for solving the problems we face.
We believe the right frameworks
dramatically improve collaboration outcomes.
We build awesome multidimensional collaboration
frameworks based on cognitive psychology, social
psychology & game theory.
We believe you can do this too. We hope you will.
The world needs you.
65
Conteneo, Inc.
480 San Antonio Road, Suite 202
Mountain View, CA 94040
Please visit us at www.conteneo.co and www.innovationgames.com!
Framework and Applications
Keep reading for frameworks that
you can use in very specific ways!
66
Ideas to ActionTM
67
Divergent thinking
Envisioning, unmet
needs, hidden or
unexpected uses.
Understanding
use,
sequencing and
planning,
relationships.
Prioritization and
selection of ideas.
Process
improvement &
ongoing alignment.
Envisioning
Product Box
Set a vision for your
product with
customers.
Remember the Future
Understand shared steps
for mutual success.
Relationships and Use
Spider Web
Understand complex
relationships from
your customers’
point of view.
Start Your Day
Know how the when
influences the how.
Empathy and Insight
The Apprentice
Build empathy for
your customer’s
experience.
Me and My Shadow
Identify needs that your
customers don’t know
they even had!
Boundaries
Spider Web
Understand complex
relationships from
your customers’
point of view.
Give Them a Hot Tub
Use outrageous ideas to
establish boundaries and
develop breakthroughs.
Hidden Needs and Problems
Show and Tell
Understand usage
from your customers’
point of view.
Speed Boat
Understand the
problems your
customers are facing.
Prioritization
20/20 Vision
Understand customer
benefit priorities.
Prune the Product Tree
Develop great roadmaps.
Buy a Feature
Use a virtual market
to prioritize features/projects.
CXPA Event and Room Design
74
Framework Overview
Best 5 / Worst
5
What is C / C /
C?
4 C’s
What are
attributes or
dimensions of
collaborations?
Your
assignment:
What
techniques do
you know each
each of these
areas?
What are the
attributes or
elements of a
good game? Of
play
Identify best
and worst
aspects of
designing for a
decision
What is the
difference
between
Communicatio
n, Coordination
and
Collaboration
For example, is
collaboration
different in
small groups or
large groups?
What about
the
participants
Ideas to Action Simple
Attribute
Listing
75
Layout
76
Best 5/ Worst 5
Comm-Coord-Collab
Collaboration Dimensions
Ideas to Action
Play – Game
Global Handouts
Framework # T Materials
Best 5/Worst 5
9 9 posters
9 Blue Stattys
9 Sharpies
Ready to Print
Comm-Coord-Collab
9 9 posters
9 Red Stattys
9 Sharpies
Ready to Print
Dimensions
9 9 posters
9 Yellow Stattys
9 Sharpies
Ready to Print
IdeasAction
7 9 posters
9 Green Stattys
9 Sharpies
Ready to Print
PlayGame
7 9 posters
9 Orange Stattys
9 Sharpies
Ready to Print
Materials
41 Sharpies
77
Best 5/ Worst 5
Working as a group, identify the five best and five
worst practices that you have experienced when it
comes to collaborative decision processes.
You can use the case study presented by Luke or just
pick a problem you’ve faced at work that required
collaboration.
78
Communication – Coordination - Collaboration
Sometimes groups have trouble because they
confuse these three concepts.
Using the worksheet provided, see if you can clarify
them for yourself and your team.
79
Collaboration Attributes/Dimensions
High-impact design honors the attributes and
dimensions of the design space.
What are some of the attributes and dimensions of
collaboration?
Is the rank order of these dimensions universal or is
the rank order of these dimensions depending on
the dimensions themselves?
80
Double Diamond Frameworks
What are some collaboration techniques or
frameworks you’ve found effective in each area?
81
Play  Game
What is Play?
What is a Game?
How are they different?
How are they similar?
82

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