In this 2016 CXPA (www.cxpa.org) keynote, Conteneo founder and CEO Luke Hohmann explores the many factors that distinguish designing for collaboration and deliberation from designing for communication, coordination or other forms of solo tasks. Sadly, SlideShare doesn't enable you to experience the interactive frameworks Luke used to illustrate these points - but you can see these at the end of the presentation.
3. 3
Our Purpose
We believe that
collaborating teams are
the world’s best hope
for solving the
problems we face.
4. School Improvements
Our product management team, working with our
design team, identified and validated a set of
enhancements to our offering based on a mix of
qualitative research and product use analysis.
Yeah, we followed a good process .
We have 17 epics that collectively cost $22M with a
budget of only $16M. How should we pick the
winners?
4
40. Business Decisions #fail because…
1. We don’t create options
2. We don’t assess actions
3. We don’t consider drawbacks
4. We don’t deliberate (collaborate)
41.
42. A process whereby citizens evaluate
• strategies for attacking a problem
• actions that must be taken
• drawbacks of each action
Deliberative Forums
58. Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
59. Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategic
60. Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategicexercise
61. Boss, I want to engage my team in a
goal-directed activity with clearly
defined rules of engagement.
Progress towards achievement of the
goal will be tracked through clearly
communicated status indicators.
strategicexercise
information radiators.
62. 2 Games / Year
5 Participants / Game
10% Player Conversion Rate
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
2015201620172018201920202021202220232024202520262027202820292030203120322033203420352036203720382039
CCAs
Forums / Year
Participants / Year
63. 63
Our PurposeWe believe that collaborating teams are the
world’s best hope for solving the problems we face.
We believe the right frameworks
dramatically improve collaboration outcomes.
We build awesome multidimensional collaboration
frameworks based on cognitive psychology, social
psychology & game theory.
We believe you can do this too. We hope you will.
67. Ideas to ActionTM
67
Divergent thinking
Envisioning, unmet
needs, hidden or
unexpected uses.
Understanding
use,
sequencing and
planning,
relationships.
Prioritization and
selection of ideas.
Process
improvement &
ongoing alignment.
68. Envisioning
Product Box
Set a vision for your
product with
customers.
Remember the Future
Understand shared steps
for mutual success.
69. Relationships and Use
Spider Web
Understand complex
relationships from
your customers’
point of view.
Start Your Day
Know how the when
influences the how.
70. Empathy and Insight
The Apprentice
Build empathy for
your customer’s
experience.
Me and My Shadow
Identify needs that your
customers don’t know
they even had!
72. Hidden Needs and Problems
Show and Tell
Understand usage
from your customers’
point of view.
Speed Boat
Understand the
problems your
customers are facing.
75. Framework Overview
Best 5 / Worst
5
What is C / C /
C?
4 C’s
What are
attributes or
dimensions of
collaborations?
Your
assignment:
What
techniques do
you know each
each of these
areas?
What are the
attributes or
elements of a
good game? Of
play
Identify best
and worst
aspects of
designing for a
decision
What is the
difference
between
Communicatio
n, Coordination
and
Collaboration
For example, is
collaboration
different in
small groups or
large groups?
What about
the
participants
Ideas to Action Simple
Attribute
Listing
75
76. Layout
76
Best 5/ Worst 5
Comm-Coord-Collab
Collaboration Dimensions
Ideas to Action
Play – Game
77. Global Handouts
Framework # T Materials
Best 5/Worst 5
9 9 posters
9 Blue Stattys
9 Sharpies
Ready to Print
Comm-Coord-Collab
9 9 posters
9 Red Stattys
9 Sharpies
Ready to Print
Dimensions
9 9 posters
9 Yellow Stattys
9 Sharpies
Ready to Print
IdeasAction
7 9 posters
9 Green Stattys
9 Sharpies
Ready to Print
PlayGame
7 9 posters
9 Orange Stattys
9 Sharpies
Ready to Print
Materials
41 Sharpies
77
78. Best 5/ Worst 5
Working as a group, identify the five best and five
worst practices that you have experienced when it
comes to collaborative decision processes.
You can use the case study presented by Luke or just
pick a problem you’ve faced at work that required
collaboration.
78
79. Communication – Coordination - Collaboration
Sometimes groups have trouble because they
confuse these three concepts.
Using the worksheet provided, see if you can clarify
them for yourself and your team.
79
80. Collaboration Attributes/Dimensions
High-impact design honors the attributes and
dimensions of the design space.
What are some of the attributes and dimensions of
collaboration?
Is the rank order of these dimensions universal or is
the rank order of these dimensions depending on
the dimensions themselves?
80