10. Gerry McGovern (2016). Collaboration and leadership everywhere
“Digital transformation is first
and foremost cultural and
organisational”
Gerry McGovern
11. Digital Transformation /1_ Organisation
transforms processes of working
from siloes to cooperation
requires training / new roles
alters organisational structures
12. Is not just that Digital requires
organisational change.
Is that the organisational change
needed to evolve museums for the
new audiences’ needs, is pushed
and facilitated by digital.
@innova2
27. Visitor Journey
“Thinking in terms of journey affects how
you think about everything: channel
roadmaps, project features, Museums
systems architecture, contentstrategy,
development, design, testing”
Catherine Devine
Museums and the Web Asia 2015
28. Visitor Journey
Tom Fishburne @marketoonist, https://marketoonist.com/2016/04/customer-journey.html
cartoon discovered via @sree
38. The Museu Nacional d’Art de Catalunya online collection
www.museunacional.cat/en/collection-0
www.museunacional.cat/en/colleccio/apse-santa-maria-daneu/mestre-de-pedret/015874-000
39. Out of the box: collaborative platforms
Wikipedia
Google Art
project
Europeana
Collections/
Content
Out of the box: colaborative plataforms
40. a museum’s duty and a
public’s right
@innova2
OPEN Content =
42. Digital Transformation /5_ Technology
From the digital presence concentrated
on the website
To a diversity of plataforms, devices and
channels
For multiple audiences
@innova2
43. “you’ve got to start with the
customer experience and work
backwards to the technology”
Steve Jobs, 1997
Source: http://everystevejobsvideo.com/qa-with-steve-jobs-wwdc-1997/ min 52:15
47. Source: MIT Center for Digital Business and Capgemini Consulting (2011) Digital
Transformation: A Road-Map for Billion-Dollar Organizations
3 main Challenges (general)
48. Digital challenges (in museums)
digitising (still!)
+ content + multichannel
+ analytics
better data integration
greater integration online / onsite
INTERNAL:
resistance to change
culture of sharing
training