The aim of this presentation is to share the Museu Nacional d'Art de Catalunya digital strategy implementation process. We present our digital strategy map as well as our simultaneous participation on big digital projects worldwide such as Google Art project, Europeana, Wikipedia. All intended to the same aim: make museum content as available as possible, engage audiences, encourage participation and co-creation, inspire quality experiences, facilitate open content. Beyond digitisation, social media, mobile and all the other efforts to reach audiences.

1. A National Museum Journey
on Digital Waters
Conxa Rodà
Museu Nacional
d’Art de Catalunya
MuseumNext 2013
Image: www.aditif.com/important-information-about-digital-education-248.html/digital-education-with-ebook-on-computer

2. Ooops, a whole year went by ???

3. Museu Nacional
d’Art
de Catalunya
Barcelona
From Medieval to XX c. Art
800.000 onsite visitors
1.5M online visitors

4. Catalan Modernism

5. •
http://cgce.es/2009/wp-content/uploads/2010/06/puzzle.jpg
Strategy
must be
INTEGRAL

6. Please,
take a photo!

7. Concerts welcome!
Museu Nacional d’Art de Catalunya

8. and 3D technology too!
Museu Nacional d’Art de Catalunya

9. S T R A T E G Y !!
Think before doing =
Strategy before Technology

10. Attract new audiences ?
Brooklyn Museum, NY. Photo: Conxa Rodà

11. Tate Modern.
Photo: Conxa Rodà

12. MUSAC, León
Photo: Conxa Rodà

14. web
Open
Content
Social
Media
Online
Collection
e-Publishing
Interactive
Museography
Mobile
Online/onsite
Integration
Cooperative
Mind/Tools
Training
Digital Strategy Map
for Museums
Institutional Web Digital Projects
e-Marketing
© Conxa Rodà, 2012
Education

15. web
Open
Content
Content release under
Creative Commons
Public Domain
Linked Open Data
Crowdsourcing
Wikipedia
Europeana
Google Art Project
Art Babble
Art Finder
Open peer Review
Social
Media
Online
Collection
e-Publishing
Interactive
Museography
Mobile
Online/onsite
Integration
Digitization
Visualisation
Social tagging
Augmented Reality
Multitouch tables
Multimedia Lab
Multimedia audioguide
Accessibility
Visitors’ participation
web 2.0
Blog
Community
Sharing
Co-creation
Apps
Mobile web
Mobile tours
Gamification
Geolocation
m-commerce
m-learning
NFC
Cooperative
Mind/Tools
Training
Digital Strategy Map
for Museums
Digital Networking
Internal
Wikis
Cloud
Working methods
Cross-departmental collab.
Digital proficiency
Digital preservation
Analytics
Institutional Web
------
Virtual tours
Multimedia gallery
Virtual classroom
Online Library
Digital Archive
Accessibility (WAI)
e-Press
Sstreaming
Podcasts
SEO/analytics
Digital Projects
Net-art
Virtual Exhibits
Collective data mining
e-Marketing
Membership
Ticketing
Shop
Hiring spaces
Funding
e-mailing
© Conxa Rodà, 2012
Multichannel
Visitors’ engagement
Education
e-Learning
Edu-projects
Games
Scholarly catalogues
E-books
Magazines
Educational material
Annual reports
Print-on-demand

16. Our Museum main digital projects
 The Online Collection
 The Website redesign
 Social Media
 Mobile
 Open content
 Interactive + multimedia museography

18. www.mnac.cat

19. Source: http://thebrandbuilder.files.wordpress.com/2011/03/srvr0101.jpg

20. Source: http://thebrandbuilder.files.wordpress.com/2011/03/srvr0102.jpg

21. www.laughsend.net/attachment.php?attach=35

22. https://itunes.apple.com/es/app/museum-explores/id593856040?mt=8

25. Open Data
sharing
www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg
www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg
Virtuous circle of Open:
using + sharing + reusing data
= heritage more available

27. Partage Plus Project=
75.000 works
of Art Nouveau

28. Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII

29. Equation Museums / Wikipedia
Museum
expertise
Better
User
Service

30. Wikipedia in MNAC_Barcelona
 Wikipedian in
residence
 Museum Seminar:
Johns Hopkins
University
 Postgraduate
programme
 Workshops

31. Digital challenges_1
 digitising (still!)
 + content
 multichannel
 greater integration online / onsite

32. Digital challenges / internal
 resistance to change
 “The art world is constitutionally reluctant
 to commit to a real digital presence,
 whatever the platform” Kevin Conley
 fear of losing control
 culture of sharing
 training

33. Big Challenge
MY treasure...
Overcoming resistances
to open data
for public use & reuse

34. Will Digital Reach All Audiences??
Centre Georges Pompidou. Photo: Conxa Rodà

35. Museum Strategy (Digital or not)
 attract new audiences
 improve the experience of the visit
 encourage learning and creativity
 create community
 give visibility to scientific work
 innovate

37. Lessons learned on our Digital Journey
 Management support helps but it’s not enough:
diplomacy + expertise + enthusiasm
 It takes time. Yes. Even more time
 Be aware of real resources. Don’t embark in too many
digital projects if understaffed
 Build a multidisciplinary team from the beginning
 Be pragmatic. Good content will attract better content
 Be very very picky with contractors
 Launch!! Don’t wait for perfection

38. Dare try and offer new experiences

39. “Digital will need to become
a dimension
of everything the museum does”
John Stacks,
Tate Digital Strategy 2013-15

40. “And at some stage you stop needing
a digital strategy
because it’s just embedded
in your general business strategy”
Alex Morrison

41. SHARE!!!
Seattle Art Museum. Photo: Conxa Rodà

42. www.mnac.cat
Thank you!
Conxa Rodà @innova2
Museu Nacional d’Art de Catalunya
@MNAC_museu
conxa.roda@mnac.cat