Presented at InnoTech Oregon 2013. All rights reserved.

1. May
2,
2013
●
#InnoTechOregon
●
Portland,
OR

2. …and,
we’ve
been
siBng
on
our
tails,
typing,
for
less
than
200
years.
We’ve
been
upright
and
walking
[mobile]
for
more
than
4
million
years…

3. 53%
US
(70%+
Asia/Europe)
~40%
of
US
smartphone
smartphone
ownership
users
owned
device
<
1
year
EMPOWERING
-­‐
LIBERATING
–
REWARDING

4. MOBILE
TECHNOLOGY
AND
BEHAVIORS
PART
OF
EVERYTHING
TODAY’S
MEDIA
ECOSYSTEM
Internal Properties (Intranets etc.)
External Social NetworksExternal Websites
Paid +
Earned
Owned +
Earned
searchengines
socialsharing
BRAND
WEBSITES
CORPORATE
WEBSITES
MULTIBRAND
WEBSITES
RICH MEDIA
PARTNERSHIPS
CORPORATE
MULTIBRAND
BRANDS
BLOGGER
OUTREACH BLOGS
ADS
BANNER ADS
DIGITAL OOH NICHE APPS
LOCATION BASED

5.
MOBILITY
is
Life
Home
Work
Store
Play

6. Mobility
is
a
Behavior
(it’s
about
the
individual,
not
the
device)

7. Tablets
=
“Lean
Back”
• Primary:
Apps
• News/Media
• Long
Form
Content
• Shopping:
M-­‐Commerce
• Games
• Uility:
Home
&
Business

8. Smartphones
=
“On-­‐the-­‐Go”
• Primary:
Texing
• Social
• Search/Inquiry
• Shopping:
Deals/Payments
• Games
• Uility:
Life
&
Play

9. Mobile
is
Disrupive…
(and,
that’s
a
good
thing…for
everything)

10. the Desktop Hour
email
web
social
other
the Mobile Hour
email
web
social
text
app
call
other

11. Decline
in
Social
Media
&
Online
A0en1on
We
have
bemer
things
to
do,
places
to
go
and
people
to
see.
It
is
illegal
in
almost
every
state
(US)
to
look
at/touch
your
phone
while
driving.
We
run
into
each
other
if
we
stare
at
our
phones
while
walking.

13. LISTEN ASSESS ENGAGE REPEAT
Community
Managers
Community
NO
NO
YES
NO
YES
YES
YES
NO
NO
NO
YES
NO
YES
NO
YES
YES YES
NO
(optional, but recommended)
Monitor
Conversations
Assess
Re-direct
Engage
Privately
Re-direct
Engage
Privately
Proceed
Engage
in public?
Legitimate?
Expertise
with
product?
Is topic
sensitive?
Engage
Privately
Proceed
Is
engagement
positive?
Proceed
Positive
outcome?
Assess Proceed
Converse
further?
Proceed Re-direct
Assess
Can CM
help?
Engage
Privately
Participant upset?
Do not engage
!! Complaint !!
?! Other issues !?
Compliment
Product
Company
Social
is
now
real-­‐ime

14. Data
is
Everywhere

15. Source:
Our
Mobile
Planet:
United
States,
Google/Ipsos
OTX
MediaCT,
US,
May
2012
Offline
is
the
New
Online

16. Social
TV

17. The
Rise
of
the
Supply
&
Private
Side(s)
…and
so
much
more…

18. Where
Tomorrow’s
Consumers
Creators
are
Today

19. CRM
Social
ClickStream
Email
SMS/MMSApp(s)
Transactions
Media
Integraion
is
Key

20. CRM
Social
ClickStream
Email
SMS/MMSApp(s)
Transactions
Media
UIDs:
email
address
phone
number
cookie
Facebook
ID

21. Reacive
&
Responsive
Design

22. The
Mobile
Moment
Content
Data
Social
Search
Web
Email
Offline
Broadcast
The “Click” - Origination
AQribtuRon
Measurement/Analysis
CRM
POS
Search Mgmt
Social Content
Analytics
Media Networks
Reports/ Views/Dashboard
Content Command Center
Responsive/Reactive Content
DATA

23. Adapive
Design

24. Mobile
Search

25. Mobile
Search
Google
has,
and
will,
change
the
rules
on
how
your
site
is
indexed:
ARE
YOU
MOBILE
FRIENDLY?
ARE
YOU
NEARBY?
DO
YOU
HAVE
VIDEO?
ARE
YOU
POPULAR?
…as
a
behavior
as
a
technology…

26. Clickable
phone
#
or
this
on
each
page
of
website/app
Don’t
forget,
it’s
sill
a
phone

27. • Social
technologists
are
inherently
not
social…mobile
technologists
aren’t
exactly
mobile.
• Data
and
insights
will
rule
your
future.
• Building
digital
assets
(apps,
systems,
sites…)
drives
value:
• “front
row”
to
data
• Repurpose
and
redeploy
for
efficiency
• As
we
compute
from
everywhere,
the
opportuniies
are
anywhere.
Undeniable
Truths
of
Mobility

28. More
$
≠
More
Users
The Investment & Responsibility

29. Think
Mobile
Behavior
before
Mobile
Technology