Magento leads the eCommerce scenario with a market share of nearly 30% all online store. It's powering more than 240,000 eCommerce websites which includes some of the world’s leading retail brands. If you are looking to build your online store, our Whitepaper shows you why Magento is the perfect platform that helps build a robust eCommerce solution for your business.

1. ........................................................................................................................
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TheCommerceShop We'reMagentoCertifiedDevelopers
Whitepaper
WhyChooseMagentoFor
YourOnlineBusiness?
MagentoCRO|MagentoDev
www.TheCommerceShop.com
3400PeachtreeRoad,NESuite939,Atlanta,GA30326
hello@thecommerceshop.com|(404)547-6474
TheultimateguidebackedupbyfactsandstatsonwhyMagentocanbethe
bestpickforyoureCommercestore.
BYTHECOMMERCESHOP

2. ....................................
Contents
01
.
Contents
ExecutiveSummary
AboutMagento
WhyChooseMagento
01
02
03
04
TopBrandsOnMagento
Conclusion
References
05
06
07
IncreasedPerformanceRate
ScalableForTheFuture
EasyMultipleStoreManagement
AdvancedSEOFeatures
StrongCommunitySupport
Customer-centricDesign
SmoothOSmoothOrderManagement
ThirdPartyIntegrationsMadeSimple
OffersMultiLanguageSupport
MobileFriendlyWebsites
MagentoExtensions
04.1
04.2
04.3
04.4
04.5
04.6
04.704.7
04.8
04.9
04.10
04.11
TheCommerceShop2017.Allrightsreserved.©
Allrightsreserved.Nopartofthispublicationtextmaybeuploadedor
postedonlinewithoutthepriorwrittenpermissionofthepublisher.
Forpermissionrequests,writetothepublisher,addressed“Attention:
PermissionsRequest,”tohello@thecommerceshop.com

3. Executive
Summary
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.3
Thebroadbandinternetexplosion
hasresultedintheboomofmany
industries,especiallyintheretail
eCommercesector.Thetechnolo-
gyadvancementshaveenabled
customerstoshopattheircomfort
regardlessoftimeandplace.Asa
pproofofthegrowingimportance
forbusinessestohaveaprominent
onlinepresence,theeCommerce
industryisestimatedtoreach
morethan$684Billioninrevenue
by2020.
Thefundamentalrequirementforanyonlinestoreistochoosethebest
eCommerceplatformbecauseithasthepowertobreakormakesales.Al-
thoughtherearecountlessoptionsavailableinself-hosted/managedhosted
platforms,werecommendthatMagentowithit'sexcellentCommunityand
EnterpriseEditions,hasyoucoveredbothways.
Inthiswhitepaper,wewilldiscussaboutMagento,aplatformwhichisin-
creasinglythemosttrustedandpopularself-hostedeCommerceplatform.
Youcanalsofindvariousreasonscitedastowhythisisthemostoptimal
eCommerceplatformforgrowingbusinesses.
morethan
$684Billion
by2020.”
“TheeCommerceindustry
isestimatedtoreach

4. About
Magento
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.4
MagentoisanopensourceeCommerceplatformbuiltontheZendPHP
framework.ItwasdevelopedbyRoyRubinandYoavKutnerwhoworkedfor
Varienandwasreleasedin2007.VarienworkedwithosCommercewhichstill
existsasapopulareCommerceplatform.WhenVarienrealizedthatosCom-
mercewasrestricted,theywantedtodevelopaplatformthatcouldbeeasily
scaledandstillbeflexibletoprovideseamlesseCommercesolutions.This
drovethemtodevelopMagento,whichwaslaterboughtbyeBayin2010.
Sincethen,theMagentoplatformhasgainedadesiredforefrontintheeCom-
mercemarketwithalargemarketshareof29.1%,poweringmorethan
240,000onlinestores.Over34%ofthosestoresarerankedinthe
Alexa’stop1Millionsitelist.
Magentooffersanoutofthebox
eCommercesolutionwithcustomiz-
ableoptionsandfeaturesforboth
CommunityandEnterpriseEditions.
Withtheevergrowingneedforper-
sonalizedeCommercesolutions,
findoutwhyMagentoistheperfect
solutionregardlessofyourbusiness
size.
34%ofAlexa’stop
1Millionsitesrun
onMagento

5. WhyChoose
IncreasedPerformanceRate
ScalableForTheFuture
EasyMultipleStoreManagement
AdvancedSEOFeatures
StrongCommunitySupport
Customer-centricDesign
SmoothOrderManagement
ThirdPartyIntegrations
MadeSimple
OffersMultiLanguageSupport
MobileFriendlyWebsites
MagentoExtensions
Magento?
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.5
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
Magentoisdesignedfor
eCommercewebsitesthat
needimmensecustomiz-
ableoptions,secured
layers,features,flexible
architecture,andcost-ef-
fectivesolutionsalong
withthirdpartysupportto
helpbuildarobustonline
store.

6. 1.IncreasedPerformanceRate
WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.6
DatacollectedfromanalyticsplatformslikeBuiltwithandGoogle
TrendsshowthatMagentousagehasseenanincrediblespike.It's
beenadaptedbymorethan1700ofthetop100KeCommercecom-
panies.ThereportshowsthattheMagentoplatformispreferredby
eCommercewebsitesduetoitsstablestructureanditscapabilityto
manageadiverserangeofbusinessesalongwiththeirhuge
transactionvolumes.
WithMagento,itispossibletohostover500,000productsand
handle80,000ordersperhour.Magento’seCommercewebsiteper-
formanceisbetterasithandlesheavytrafficduringpeaktimes.Ma-
gento’sEEoffersfullpagecachingoptionsforenhancedpageload
times.Apartfromthis,italsohasextensivefeaturestooptimizeand
automateindexingtasks,thusincreasingtheoverallperformanceof
yourstore.
ChartData
Source Legend
Top10K ...
...
...
Top100K
Top1M
MagentoUsageStatistics
WebsitesUsingMagento

7. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.7
2.ScalableForTheFuture
Ifyou’relookingtoscaleyouronlinebusinessforthefuture,the
latestmajorMagentorelease,Magento2.0isthebestplatformasitis
designedtoaccelerateyourbusinessneedstofutureproofyour
eCommercebusiness.Magento2.0hasreducedtheshoppingre-
sponsetimeanditcannowprocess2558moreordersperhour.
Thereisasignificantimprovementintheproductcheckouttime,cat-
alogbrowsingalongwiththenewaddtocartfeatures.Suchim-
provementscanboostyourwebsite’sproductivityanddelivera
seamlessshoppingexperiencetocustomers.
“Magento2.0isthe
bestplatform”

8. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.8
3.EasyMultipleStore
Management
TheeCommerceindustryhasseenasignif-
icantgrowthandthecompetitiongets
tougherwitheverypassingyear.Magento
letseCommercebusinessesstayaheadby
lettingthemmanagemultiplestoreswitha
singlebackendsupport.Thisallowsthem
toreachoutandtargetdifferentkindsof
audienceforimpaudienceforimprovedROI.Suchanoption
letsaneCommercebusinessestablishand
buildtheirbrandefficientlybyallowing
themtosellproductsthroughotherpopu-
larplatformslikeAmazon,Etsyetc.Om-
ni-Channelretailingalsoenablesthemto
reachouttoawidercustomerbaseand
improvetheirsales.
4.AdvancedSEOFeatures
TheeCommercebusinessisextremelycompetitiveandgettingyour
storetorankorganicallyisatoughtask.TheMagentoplatformhas
built-inSEOfeaturestoletyouronlinestorebeindexedefficiently.
Getaccesstoprimetoolsthatletyouautomaticallybuildoptimized
URLs,metatags,updateGooglesitemaps,etc.Studiesshowthat
youreCommercestore'ssuccessreliesalotonbeingrankedinthe
firstpageandMagentoistheperfectplatformthathelpsyou
achieachieveiteasily.
“TheCompetition
GetsTougherWithEvery
PassingYear.”

9. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.9
5.StrongCommunity
Support
MagentoisanopensourceeCommerce
platformhostedbymorethan240,000
onlinestores.Thebiggestadvantageof
beingopensourceisthatthereisastrong
communitysupportwithexperiencedde-
veloperswhoarelookingforwaystoim-
provetheeCommerceexperience.TheMa
gentocommunityhasarecordofover
800,000developerstoassistonlinemer-
chantswithtechnicalassistance,expert
solutionsandstrategies,provideaccessto
criticalresources,aswellresolveallkinds
ofMagentorelatedproblems,instantly.
6.Customer-centricDesign
ThesuccessofaneCommercestoreismeasuredbytheUserInter-
face(UI)designandUserExperience(UX)toeaseacustomer’sshop-
pingexperience.ThefutureofeCommercestoresgreatlydepends
onhowthecustomersperceivethewebsite,so,adaptingtocustom-
er-centricdesignsenablesmaximumonlinestoreengagement.The
Magentoplatformembracescustomerpreferencesandprovides
easynavigation,userfriendlythemesanddesigns,smoothcheckout
process,automatedloyaltyandincentiveoptions,intuitivesearch
features,upselling/crosssellingoptions,customersupportetc.to
increaseyoureCommerceconversionratesandcustomerretention.
240,000
onlinestores
“
“
Magentoisanopensource
eCommerceplatformhosted
bymorethan

10. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.10
7.SmoothOrderManagement
Magentoaidsyouradminwith
completecontroltomonitorthe
ordermanagementprocess
throughtheadminpanel.With
Magento,youcaneasilycapture
thecustomer’sbuyingjourney
andcoordinatewiththemduring
eachseachstepintheprocess.Magen-
toallowsyoutodefineyourprior-
ities/rulesandcustomizethemto
efficientlymanageyourware-
house/inventorydivision.Itlets
youaccessrealtimeinventory
updates,autogeneratedorders
andotherfeaturestostreamline
yourbusinessoperationsforin-
creasedefficiency.
WhileeBay'sacquisitionofMagentoescalateditspopularity,thefact
thattheplatformisnowsupportedbyPayPal(ownedbyeBay)wasa
crucialfactorforMagento’sinstantpopularity.Inordertoincrease
flexibilityandcreatearobustonlinestore,Magentoallowsmultiple
thirdpartyintegrationstofulfillthesiteowner’sneedsforemailmar-
keting,analytics,shipment,paymentgateways,ERP,CRM,account-
ing,socialmediaetc.Othermajorthirdpartyintegrationsinclude
MailChimp,PayPal,MailChimp,PayPal,WordPress,QuickBooks,Facebook,GoogleAna-
lyticsandmore.
8.ThirdPartyIntegrationsMadeSimple
OrdermanagementisacrucialfeatureforeCommerce
stores,especiallywiththeincreasingdemandofonline
shoppers.
..........................................................................................................................
Youcaneasilycapturethe
customer’s
withthemduringeachstepinthe
process.
buyingjourney
&coordinate

11. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.11
9.OffersMultiLanguageSupport
Ifyou’relookingtoexpandyoureCommercewebsiteglobally,it’sim-
portantyoureCommercewebsitesupportsmultiplelanguages.With
Magento’sinbuiltsupportformultilingualcontentandcurrency,itis
anaddedopportunitytosellproductsacrossborderseffortlessly.
Mobilefriendlysiteswill
rankhigherinGoogle
mobileshoppers
byendof2017 by2020
2B $284B
Withtheincreasedadoptionofsmartphones,therehasbeenasignifi-
cantriseinthemCommerceindustry.Studiesshowthatbyendof
2017,therewillbeabout2Billionpeoplewhowillshopfromtheir
mobiledevicesandtheUSmCommercemarketwillreach$284Billion
by2020.WithGoogleannouncingthatmobilefriendlysiteswillrank
betterinsearches,havingaresponsivesitebecomesmandatory,
makingMagentoanidealchoiceforyoureCommerceplatform.
10.MobileFriendlyWebsites

12. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.12
TopBrandsOn
Magento
11.MagentoExtensions
MagentohasvariousextensionswhichwillimproveyoureCommerce
website,providetheservicesneededtoconnectbetterwithcustomers
andofferanoptimumeCommercesolution.Improveyouronlinepres-
enceandmanageyoureCommercestorebetterwithseveralextensions
thatareavailableforeasyaccounting,searchoptions,product/catalog
management,payment,socialmedia,one-stepcheckout,customer
support,andmore.
Magento’ssuccessandpopularityisgloballyrecognized.Bigbrandslike
Nike,RebeccaMinkoff,Olympus,CocaCola,Ford,andNestleNespressohave
chosenMagentotobetheireCommercepartnersduetoitsexemplaryfunc-
tionalitiesandoutoftheboxfeatures.
ThismakesMagentotherightpickforbusinessesirrespectiveoftheirsizeor
requirementsasithastherightfeaturesandextensionstoincreasesalesand
conversion.

13. WhyChooseMagentoForYourOnlineBusiness?|TheCommerceShop.13
References
https://www.statista.com/statistics/183750/us-retail-e-commerce-sales-figures/
http://inchoo.net/magento/varien-is-now-magento-inc/
https://trends.builtwith.com/shop/Magento
http://www.bestplugins.com/articles/magento-favourite-cms-ecommerce
http://marketingland.com/new-click-rate-study-google-organic-results-102149
http://www.nike.com/au/en_gb/
http://wwhttp://www.rebeccaminkoff.com/
http://www.getolympus.com/
https://buy.shareacoke.com/
https://accessories.ford.com/
https://www.nespresso.com/us/en/
http://www.businessnewsdaily.com/7709-best-enterprise-ecommerce-software.html
http://www.mobilecommercepress.com/mobile-commerce-could-reach-nearly-half-of-all-online-
spending/8520320/
https://www.thecommerceshop.com/ecommerce-development-services/magento-development/
Conclusion
TheeCommerceindustryhasapromisingfuturewiththeongoingtechnologi-
caladvancements.Hence,youneedaplatformthatisbuiltpurelyforthe
growthofyourbusinessandonewhichfocusesonincreasingyoursales,sim-
plifyingyoureCommerceprocesstodeliverpromptserviceandenhancing
customersatisfaction.In2016,BusinessNewsDailyrecommendedMagento
asthebesteCommerceplatform.ItfurtherstrengthensMagento’sabilityto
supportyoureCommercesiteandgrowyoursalesandrevenue.
TheCommerceShophasbeendevelopingbeautiful,userfriendlyeCom-
mercewebsites,poweredbyMagentosince2010.Ifyou’relookingtobuild
scalable,secure,customizable,userfriendly,responsiveeCommercestores,
ourCertifiedMagentodeveloperswithyearsofindustryexperienceareready
tohelpyoureCommercebusinesssucceed.

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