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Masterclass in self-publishing ,[object Object]
Session 1: Acquisition, Retention,  Monetisation Monetisation
ARM yourself: funnelling users into profits
The funnel Profits Users
ARM yourself  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition: feeding the funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing PR SEO SEM/PPC Cross-promote from other titles Unique users
How to chase retention ,[object Object],[object Object],[object Object],[object Object],[object Object]
Daily reward
Three days in a row
Daily spin
Spin/reward combo
Maintenance
Commitment I
Commitment II
Come back tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End of session 1

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Masterclass in Self-Publishing by Nicholas Lovell (part 1)