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SCREEN BASED DESIGN
                           For graphic (print) designers




                              First edition: JULY 28, 2010 Updated: JAN 9, 2013
                                           by Bow Kraivanich
                           http://www.inmysmallroom.com | bow@inmysmallroom.com




Wednesday, January 9, 13
PRINT DESIGN
                                       VS.


                            WEB DESIGN


                           .... What is the differences?




Wednesday, January 9, 13
Types of media
                              Audience
                               Layout
                                Color
                                Fonts
                              Graphics
Wednesday, January 9, 13
Print
                                 Types of media                 Web & Screen based


          Logo                           Standard HTML websites
          Business card                  Flash websites
          Poster                         Email newsletters, E-Direct Mail
          Magazine advertising           Banner advertising
          Product packaging              Web application interface
          Billboard                      Mobile Applications
          Environment graphic            Mobile Games
          ETC.                           ETC.




Wednesday, January 9, 13
Audience?


   In Print

   Tangible & Physical perception
                                                      In Web

                           User-friendly & User Experiences



Wednesday, January 9, 13
Layout?


   In Print

   Know what’s space, measured in inches
                                                 In Web

                           Monitor sizes & resolution
                                       living by pixels


Wednesday, January 9, 13
Screen Resolution Stats
   *in 2010

                                                                1024x768
                                          others
                                                                  20.0%
                                          20.0%


                           1920x1200
                              4.6%

                                1680x1050                                1280x1024
                                  10.0%                                    18.0%



                                       1440x900      1280x800
                                         10.5%         17.0%




           1024x768        1280x1024      1280x800   1440x900       1680x1050    1920x1200   others
Wednesday, January 9, 13
Screen Resolution Stats
   in 2012




Wednesday, January 9, 13
1680x1050 - 10%
   Screen size




                                         1024x768 - 20%




       1280x800 - 17%
Wednesday, January 9, 13
Fixed size layout vs. Fluid layout




Wednesday, January 9, 13
Fluid Page Design examples




Wednesday, January 9, 13
Color?


   In Print

   CMYK - Monitor to physical materials
                                              In Web

                           RGB - Monitor to Monitor



Wednesday, January 9, 13
CMYK vs. RGB




                           RGB color VS. CMYK




Wednesday, January 9, 13
RGB CODE                Red Green Blue




Wednesday, January 9, 13
Fonts?


   In Print

   All in your font library
                                                                              In Web

                                                    Use standard fonts
                           * These days, there are a lot of font embed solutions
                           provided to use on the web, but still limited for designer



Wednesday, January 9, 13
HTML safe fonts




Wednesday, January 9, 13
Graphic?


   In Print

   300dpi - TIFF, EPS
                                                                          In Web

                                           72dpi - JPG, GIF, PNG
                   Today, the screen resolution tends to be larger and larger.
                   Giving time, the hight-resolution screen such as ‘retina
                   display’ will replace the standard 72dpi as we all have seen in
                   the mobile devices such as iPhone & iPad and the latest,
                   Macbook Pro with Retina display.
Wednesday, January 9, 13
Vector vs. Bitmap




Wednesday, January 9, 13
+ This is a standard file type
                                              + Perfect for vector based
              used over the world today                                    + Super high quality file
                                              graphic with low-detailed,
              + Best use with bitmap file                                   + Can have transparent
                                              not much colors
              e.g. photograph                                              background
                                              + Can have transparent
              + Can optimized:                                             + May be the next standard
                                              background but not as good
              best quality to poor quality                                 for image file in future; both
                                              as PNG
              depends on file size desire.                                  vector and bitmap


            JPG vs. GIF vs. PNG
                                              - Small file size             - Big file size
                                                                           - May be not supported by
                                                                           some old browsers




Wednesday, January 9, 13
FAQ. & Glossaries
                                Flash vs. HTML based website
                                          HTML&CSS
                           web programming, database and CMS?
                                     Backend vs. Frontend
                                              SEO
                                    Domain name, Hosting
                                          FTP upload?
                                       Cloud computing
                           Google can answer your clues better than me!



Wednesday, January 9, 13
WHAT’S NEXT?
        ‣    How’s web & internet works
        ‣    Basic HTML knowledges
        ‣    website usabilities
        ‣    web design tool (photoshop, illustrator, firework)




Wednesday, January 9, 13
Wanna learn more?
     ๏   http://www.smashingmagazine.com/
     ๏   http://www.alistapart.com/
     ๏   http://www.noupe.com/
     ๏   http://www.uxbooth.com/
     ๏   http://mashable.com/
     ๏   http://www.sitepoint.com/
     ๏   http://www.webdesignerwall.com/




Wednesday, January 9, 13
THANK YOU

     References
     http://www.dynamit.us/blog/2009/01/web-design-vs-print-design/

     http://graphicdesign.about.com/od/printvsweb/a/print_vs_web.htm

     http://webdesign.about.com/od/layout/i/aa060506_2.htm

     http://en.wikipedia.org/wiki/Display_resolution




Wednesday, January 9, 13

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Screen Based Design for Graphic Designer

  • 1. SCREEN BASED DESIGN For graphic (print) designers First edition: JULY 28, 2010 Updated: JAN 9, 2013 by Bow Kraivanich http://www.inmysmallroom.com | bow@inmysmallroom.com Wednesday, January 9, 13
  • 2. PRINT DESIGN VS. WEB DESIGN .... What is the differences? Wednesday, January 9, 13
  • 3. Types of media Audience Layout Color Fonts Graphics Wednesday, January 9, 13
  • 4. Print Types of media Web & Screen based Logo Standard HTML websites Business card Flash websites Poster Email newsletters, E-Direct Mail Magazine advertising Banner advertising Product packaging Web application interface Billboard Mobile Applications Environment graphic Mobile Games ETC. ETC. Wednesday, January 9, 13
  • 5. Audience? In Print Tangible & Physical perception In Web User-friendly & User Experiences Wednesday, January 9, 13
  • 6. Layout? In Print Know what’s space, measured in inches In Web Monitor sizes & resolution living by pixels Wednesday, January 9, 13
  • 7. Screen Resolution Stats *in 2010 1024x768 others 20.0% 20.0% 1920x1200 4.6% 1680x1050 1280x1024 10.0% 18.0% 1440x900 1280x800 10.5% 17.0% 1024x768 1280x1024 1280x800 1440x900 1680x1050 1920x1200 others Wednesday, January 9, 13
  • 8. Screen Resolution Stats in 2012 Wednesday, January 9, 13
  • 9. 1680x1050 - 10% Screen size 1024x768 - 20% 1280x800 - 17% Wednesday, January 9, 13
  • 10. Fixed size layout vs. Fluid layout Wednesday, January 9, 13
  • 11. Fluid Page Design examples Wednesday, January 9, 13
  • 12. Color? In Print CMYK - Monitor to physical materials In Web RGB - Monitor to Monitor Wednesday, January 9, 13
  • 13. CMYK vs. RGB RGB color VS. CMYK Wednesday, January 9, 13
  • 14. RGB CODE Red Green Blue Wednesday, January 9, 13
  • 15. Fonts? In Print All in your font library In Web Use standard fonts * These days, there are a lot of font embed solutions provided to use on the web, but still limited for designer Wednesday, January 9, 13
  • 16. HTML safe fonts Wednesday, January 9, 13
  • 17. Graphic? In Print 300dpi - TIFF, EPS In Web 72dpi - JPG, GIF, PNG Today, the screen resolution tends to be larger and larger. Giving time, the hight-resolution screen such as ‘retina display’ will replace the standard 72dpi as we all have seen in the mobile devices such as iPhone & iPad and the latest, Macbook Pro with Retina display. Wednesday, January 9, 13
  • 19. + This is a standard file type + Perfect for vector based used over the world today + Super high quality file graphic with low-detailed, + Best use with bitmap file + Can have transparent not much colors e.g. photograph background + Can have transparent + Can optimized: + May be the next standard background but not as good best quality to poor quality for image file in future; both as PNG depends on file size desire. vector and bitmap JPG vs. GIF vs. PNG - Small file size - Big file size - May be not supported by some old browsers Wednesday, January 9, 13
  • 20. FAQ. & Glossaries Flash vs. HTML based website HTML&CSS web programming, database and CMS? Backend vs. Frontend SEO Domain name, Hosting FTP upload? Cloud computing Google can answer your clues better than me! Wednesday, January 9, 13
  • 21. WHAT’S NEXT? ‣ How’s web & internet works ‣ Basic HTML knowledges ‣ website usabilities ‣ web design tool (photoshop, illustrator, firework) Wednesday, January 9, 13
  • 22. Wanna learn more? ๏ http://www.smashingmagazine.com/ ๏ http://www.alistapart.com/ ๏ http://www.noupe.com/ ๏ http://www.uxbooth.com/ ๏ http://mashable.com/ ๏ http://www.sitepoint.com/ ๏ http://www.webdesignerwall.com/ Wednesday, January 9, 13
  • 23. THANK YOU References http://www.dynamit.us/blog/2009/01/web-design-vs-print-design/ http://graphicdesign.about.com/od/printvsweb/a/print_vs_web.htm http://webdesign.about.com/od/layout/i/aa060506_2.htm http://en.wikipedia.org/wiki/Display_resolution Wednesday, January 9, 13