1.
The Golden
Age of
Mobile
Video
Advertising
2016 | GLOBAL
Video ad consumption grew by 122% in 6 months
US and China are the largest consumers of
mobile video ads
Measured in share of video ad plays
USA
31%
China
25%
Germany
5%
France
4%
India
5%
Video Ads deliver superior user engagement
over traditional formats
5xengagement
over Banner ads
2xengagement
over Native ads
1.5xengagement
over Interstitial ads
VIDEO ADS DELIVER
User engagement is measured in Click-Through-Rate (CTR)
Gaming, Retail and Travel video ads are highly
popular amongst global audiences
Measured in share of video ad plays
POPULAR VIDEO AD CATEGORIES
Games
55% 20%
Retail
9%
Travel
5%
Food & Drink
3%
Entertainment
Contrary to common belief, video ads are just as
popular on mobile data as on WiFi
Video play rate Video completion rate
Mobile Data
WiFi
94% 86% 46% 42%
Saturday is the day for mobile video ad indulgence
Share of video ad plays
Video Play Rate = Video Ads Played / Video Ad Impressions Delivered
Video Completion Rate = Video Ads completed / Video Ads Played
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Source: InMobi Network data for the period of January - June 2016.
Video Ad plays refers to the instance when a video ad has begun playing on the user’s mobile device
Monday Tuesday
13.6%
Wednesday Thursday Friday Saturday Sunday
13.8% 14%
14.4% 14.5%
15.1%
14.6%
Insights
122% growth
Januray February
11%
March April May June
13% 16% 17%
20%
24%