This document summarizes InMobi's mobile advertising network. It states that InMobi serves over 40 billion mobile ad impressions per month across 10,000 advertisers and publishers in 125 countries. It provides examples of ad formats and revenue generated for sample mobile apps and websites. It encourages developers to develop apps and games for worldwide audiences and notes InMobi's ability to help monetize and advertise apps globally.

1. The World’s Largest Independent
Mobile Ad Network
MobileMonday
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@InMobiDeveloper

2. About Me!
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@InMobiDeveloper
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Blogs at
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http://shkspr.mobi/blog (personal)
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http://www.inmobi.com/inmobiblog/ (work)
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Developer Relations at InMobi
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Please tweet #mlabsa
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@InMobiDeveloper

3. Global Monetisation
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4. Let's Cut To The Chase...
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5. This is what we do...
AKA “Obligatory Angry Birds Slide” 5
@InMobiDeveloper

6. We Are a Global Mobile Ad Network
London
New York
San
Francisco Tokyo
Bangalore
Singapore
Nairobi
Johannesburg
Sydney
• 40 Billion impressions / month •
10,000+ Advertisers & Publishers
• 9 Offices • 250 Employees
• Live in 125 countries • 315 Million Consumers Reached
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@InMobiDeveloper

7. Smartphone Examples
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8. iPad Examples
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9. Mobile Web – banner and text
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10. Some Technical Information
Scale
40 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe)
Speed
15,000 Ads Per Second / 20 MS Server Response Time
Analytics
Understand What’s Going On With Reporting
International
Manage Campaigns in Multiple Regions
Innovation
Rich Media / Video / HTML 5
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@InMobiDeveloper

11. What Does This Mean For You?
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Mobiles are a world wide phenomenon
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InMobi can serve adverts everywhere
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Your services should have world-wide appeal
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Don't restrict yourself to just your local market
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Develop Local – Earn Global
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@InMobiDeveloper

12. Number Crunching
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These are all from real developers
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Anonymised for commercial sensitivity
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Numbers have been rounded
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Representative Samples
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(i.e. I've pulled the ones which make the best examples)
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13. A Social Network Website (Daily)
Country Ad Requests Ads Served Clicks Revenue
(USD)
UK 565,000 200,000 1,050 $190.00
South Africa 41,000 37,000 250 $25.00
Indonesia 194,000 127,000 300 $15.00
Saudi Arabia 40,000 12,000 150 $10.00
Germany 29,000 18,000 50 $10.00
USA 487,000 32,000 150 $5.00
Singapore 35,000 34,000 100 $5.00
Australia 20,000 6,000 50 $5.00
India 31,000 30,000 100 $5.00
France 10,000 7,000 50 $5.00
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Representative sample @InMobiDeveloper

14. A Popular South African Game (Monthly)
Country Ad Requests Ads Served Clicks Revenue (USD)
South Africa 6,300,000 5,900,000 39,000 $5,500
India 29,200,000 12,400,000 60,000 $800
Malaysia 900,000 800,000 6,000 $600
Indonesia 5,700,000 3,600,000 21,000 $600
Thailand 400,000 300,000 2,000 $300
Vietnam 2,400,000 1,700,000 24,000 $200
Australia 400,000 300,000 1,000 $200
Kenya 1,100,000 1,000,000 5,000 $100
New Zealand 700,000 400,000 2,000 $100
USA 2,200,000 1,600,000 7,000 $100
Sri Lanka 1,700,000 400,000 4,000 $100
Nigeria 1,700,000 1,100,000 8,000 $100
United Kingdom 1,100,000 400,000 1,000 $100
Ghana 3,100,000 500,000 3,000 $100
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Representative sample @InMobiDeveloper

15. The World Is A Big Place
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There's a bunch of users you're probably not targeting
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I18N is hard – and expensive – but it's worth it
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The world wants your apps and your games
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Promote your work – build a customer base
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16. Research Services
www.inmobi.com/research
latest consumer insights & global view of mobile usage
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Monthly Network Research Report
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Third Party Research Capabilities
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Global Consumer Perspective on Mobile Advertising
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Global Consumer Perspective on Mobile Shopping and Commerce
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Youth Advocacy in the Age of Mobile
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Market Independence
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@InMobiDeveloper

17. Thanks
Terence Eden
+44 7717 512 9693
Terence.Eden@inmobi.com
@InMobiDeveloper
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@InMobiDeveloper