Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for South East Asia

1. insights@inmobi.com @InMobiwww.inmobi.com / /
Apple iPhone
Apple iPad
Samsung SM-G313HZ
Samsung SM-G7102
Samsung GT-I9082
SOUTH EAST ASIA MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
14.7% 2.2%78.8%
RIM OSiOSAndroid
- 5.0
-2.7
+14.6
44% 15% 5%
4% 3%
Others
+3.4 -5.0 +1.4
6%
+3.8 +2.7 -5.2 +1.0 -2.5
84.7% 12.3%
Tablets and
Connected Devices
Smartphones
+7.9 -3.3
3.0%
Feature
Phones
-4.6
Device Share Of Impressions
8.5%
THAILAND
6.9%
MALAYSIA
67.0%
INDONESIA
FASTEST
GROWTH
#1
67%Ad impressions
on InMobi network
in South East Asia
are on mobile apps.
Mobile
App
33%
Ad impressions on
InMobi network in
South East Asia are
on mobile websites.
Mobile
Web
Top Countries by Region
11.1%
3.4%
2.7%
2.5%
2.3%
OS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015
5% 17%