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InMobi inDecode - How To Make Your App Go Viral
1. 29Feb - User Acquisition & Mobile
@InMobi @TUNE, #inDecode
2. Build Awesome
Apps
Turn your idea into a killer app
having all the monetization tricks
already on mind.
Grow your App
Take your app to the next level, now
it’s all about optimization, localization
& scalability.
Monetize your app
Mix n’ match the right ad format with
the right ad placement, A/B testing
for the win!
inDecode is InMobi’s global developer
community.
Our mission is to connect developers and help them decode how to build,
grow and monetize their apps.
indecode.inmobi.com – indecode@inmobi.com
3. 50000
Publisher apps
2.6 billion
App downloads tracked
200 countries
of operation
140 billion
Monthly ad impressions
17
officesAll over the globe
1.5
billionMonthly active users
Founded in 2007,
InMobi is the
world's largest
independent
mobile ad
platform
About InMobi
For making mobile ads
you actually want to see
4.
5. How to Make Your App Go Viral
Sheila Bhardwaj – February 29, 2016
6. Let’s Get to Know Each Other
Sheila Bhardwaj
Director of Account Management,
TUNE
9. Agenda
1.Is your app worth sharing?
2.What drives virality?
3.How do you maximize sharing buttons?
4.How do you get users to want to share your app?
18. “Whether you’re selling soda, car
insurance, or a presidential candidate,
evoking emotion increases word-of-
mouth.”
Jonah Berger
Assistant Professor of Marketing,
University of Pennsylvania
19. Create Opportunities for Users to...
Achieve something they’re proud of
Make themselves look good
Feel better about themselves
22. Make Sharing Easy
Enable sharing to multiple
social networks at once
Show only the channels that
users post to
Use sharing channels that are
relevant to the app
Add images and text to social
actionsApp in the Air utilized Instagram and WhatsApp
to drive 40% of their downloads.
24. Circle App: A Case Study in User Frustration
When people downloaded the
app, they tapped a button that
unknowingly invited everyone
they knew.
25. Circle App - A Case Study in User Frustration
When people downloaded the
app, they tapped a button that
unknowingly invited everyone
they knew.
It surged the app’s numbers…
but enraged everyone else.
26. Instead, Reward for Sharing
Ways to reward without
breaking the bank:
Additional storage
A free upgrade
Free additional features
In-app currency
Welcome. My name is [Name]. I am a [Title] for TUNE, a mobile marketing company that builds the leading enterprise SaaS platforms for marketers and their ad supply partners.
We put together a report using data we collected ourselves using historical data for 2015 which was a massive year for mobile, it was a massive year for mobile marketers. Through TUNE, across more than 249 countries, marketers measured:
Billions of mobile installs
More than 100 billion mobile clicks
Hundreds of billions of mobile ad impressions
Interestingly, marketers also tracked billions of in-app actions, going beyond acquisition to engaging and re-engaging with mobile users and customers. To put it in perspective, the amount of data we measured was:
Over 400,000 gigabytes
Which is about 150 standard desktop hard drives of data
Which is enough to store about 100 million songs
Everyone wants an app and we’re going to talk today about how to make that happen
Games are massive in almost every single country, averaging just over 40% of the app installs that TUNE measures globally. Here are a few of the countries that rank particularly high, with their percentage of game apps across both Android and iOS.
A trend we see globally is that humans like to stay connected with other humans. Here is the percentage of TUNE-measured installs for social apps in seven countries… Japan being perhaps the most social.
An interesting note -- while there’s broad adoption globally, we tend to see larger focus on social in countries that are in some sense isolated, whether by custom, law, culture, history, or geographical location.
Music is one of the most consistently downloaded categories globally, accounting for about 3-6% of TUNE measured downloads in almost every single country. Except, of course, Mexico… Where people apparently love music even more passionately.
Another remarkably consistent trend that TUNE measures globally is the desire to travel, both within one’s country and abroad. People in almost every nation have this desire, although we see it particularly strong in China.
One thing to note -- while travel apps have a clear revenue model, their usage mode is episodic. In-app marketing can help you both engage and re-engage users over time.
Lastly, we’d like to give a nod to the top apps in five key categories. We can all learn from these apps, in terms of how they acquire, retain, attribute and generate revenue from users -- both around the globe and at an individual user level.
They have something about them that wants to make people keep using them