1.
29Feb - User Acquisition & Mobile
@InMobi @TUNE, #inDecode

2.
Build Awesome
Apps
Turn your idea into a killer app
having all the monetization tricks
already on mind.
Grow your App
Take your app to the next level, now
it’s all about optimization, localization
& scalability.
Monetize your app
Mix n’ match the right ad format with
the right ad placement, A/B testing
for the win!
inDecode is InMobi’s global developer
community.
Our mission is to connect developers and help them decode how to build,
grow and monetize their apps.
indecode.inmobi.com – indecode@inmobi.com

3.
50000
Publisher apps
2.6 billion
App downloads tracked
200 countries
of operation
140 billion
Monthly ad impressions
17
officesAll over the globe
1.5
billionMonthly active users
Founded in 2007,
InMobi is the
world's largest
independent
mobile ad
platform
About InMobi
For making mobile ads
you actually want to see

4.
How to Make Your App Go Viral
Sheila Bhardwaj – February 29, 2016

5.
Let’s Get to Know Each Other
Sheila Bhardwaj
Director of Account Management,
TUNE

6.
Download The Full Report: Global Mobile 2016
bit.ly/global_mobile

7.
Agenda
1.Is your app worth sharing?
2.What drives virality?
3.How do you maximize sharing buttons?
4.How do you get users to want to share your app?

8.
1
Create something worth sharing

9.
What People Share
Things that...
Add value
Evoke emotions
Seem extraordinary

10.
Globally, Which Apps Are Installed the Most?
GAMES AS A % OF INSTALLS

11.
Globally, Which Apps Are Installed the Most?
SOCIAL AS A % OF INSTALLS

12.
Globally, Which Apps Are Installed the Most?
MUSIC AS A % OF INSTALLS

13.
Globally, Which Apps Are Installed the Most?
TRAVEL AS A % OF INSTALLS

14.
2
What drives virality?

15.
2
What drives virality?
Emotions and vanity.

16.
“Whether you’re selling soda, car
insurance, or a presidential candidate,
evoking emotion increases word-of-
mouth.”
Jonah Berger
Assistant Professor of Marketing,
University of Pennsylvania

17.
Create Opportunities for Users to...
Achieve something they’re proud of
Make themselves look good
Feel better about themselves

18.
What Do These Top Apps Have in Common?

19.
3
Sharing buttons:
when, where and which?

20.
Make Sharing Easy
Enable sharing to multiple
social networks at once
Show only the channels that
users post to
Use sharing channels that are
relevant to the app
Add images and text to social
actionsApp in the Air utilized Instagram and WhatsApp
to drive 40% of their downloads.

21.
4
Don’t trick users into sharing your
apps...
Reward them!

22.
Circle App: A Case Study in User Frustration
When people downloaded the
app, they tapped a button that
unknowingly invited everyone
they knew.

23.
Circle App - A Case Study in User Frustration
When people downloaded the
app, they tapped a button that
unknowingly invited everyone
they knew.
It surged the app’s numbers…
but enraged everyone else.

24.
Instead, Reward for Sharing
Ways to reward without
breaking the bank:
Additional storage
A free upgrade
Free additional features
In-app currency

25.
Q & A
Learn more: tune.com/blog