Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for North America

1. insights@inmobi.com @InMobiwww.inmobi.com / /
85%Ad impressions on
InMobi network in
North America are
on mobile apps.
Apple iPhone
Apple iPad
Apple iPod
Samsung SCH-I545
Samsung SPH-P500
NORTH AMERICA MARKET OVERVIEW
Handset Share of Impressions Manufacturer’s Share of Impressions
75.6% 23.4%
Tablets and
Connected Devices
Smartphones
Mobile
App
38% 34% 7% 5% 3%
1%
2%
10%
+2.5 -2.2
33.8%63.7% 2.5%
Android OthersiOS
-4.3
+4.5
-0.2
0.9%
Feature
Phones
-0.3
23.8%
3.2%
1.7%
2.1%
6.8%
86.2%
USA
7.2%
MEXICO
6.1%
CANADA
FASTEST
GROWTH
#1
Device Share of Impressions
+3.9 -4.3 +1.1 +0.8 +0.4 +0.3 +0.2 +0.1
Others
Top Countries by RegionOS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
15%
Ad impressions on
InMobi network in
North America are
on mobile websites.
Mobile
Web