Everything a developer needs to know about the mobile video ads
InMobi Network Research Q3 2014 : LATAM
1. @InMobiwww.inmobi.com/insights /
19%
Ad impressions on
InMobi network
in Central and South
America on are
mobile websites.
81%
Ad impressions on
InMobi network
in Central and South
America on are
mobile apps.
Apple iPhone
Motorola XT1033
Samsung GT-I8190L
Apple iPad
Motorola XT1032
Handset Share Of Impressions Manufacturer’s Share Of Impressions
83.9% 13.7%
Tablets and
Connected Devices
Smartphones
Mobile
App
Mobile
Web
44% 15% 11% 9% 3% 3% 3% 12%
+2.7 +3.6
Others
77.0% 15.1% 3.3%
iOS RIM OSAndroid
+17.0
-0.2
2.4%
Feature
Phones
–6.3
10.6%
3.3%
3.3%
Top Countries by Region
Device Share Of Impressions
+4.8 -0.2 +3.5 +2.0 -1.9 -12.5 +1.2 +8.2
CENTRAL AND SOUTH AMERICA MARKET OVERVIEW
41.2%
BRAZIL
10.2%
ARGENTINA
11.5%
COLOMBIA
FASTEST
GROWTH
#1
-1.9
OS Share Of ImpressionsOS Share Of Impressions
3.4%
2.5%
OS Share Of Impressions
Q3 2014
+ - Percentage point change since Q2 2014
Q3 2014 Since Q2 2014
Since Q2 2014
Q3 2014 Q2 2014
+ - Percentage point change since Q2 2014
Q3 2014