All You Need To Know About Ad Network Mediation
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The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this. This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
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All You Need To Know About Ad Network Mediation
- 1. All You Need To Know About Ad Network Mediation Presents Dev Ramnane. Head BD, India, SEA and Shashank Sharma, Technical lead Presented by:
- 2. Agenda What is Ad Network Mediation? Features and Benefits of Mediation How Does Mediation Work? Choosing the Right Mediation Platform Hands On Demo: Integrating InMobi with AdMob
- 3. What is Ad Network Mediation?
- 4. Ad Mediation is technology that helps publishers maximize revenue, by providing acess to multiple demand sources (ad networks/exchanges) into one centralized platform Ad Network 1 Ad Network 2 Ad Network 3 A D V E R T I S E R S Mediation Platform App
- 6. Ad Network Management Yield Optimization Increased Geographical Coverage Higher Fills Maximize REVENUE!
- 7. InMobi Supports Several Mediation Platforms
- 8. How does Mediation work?
- 9. Mediation Platform Ad Network 1 Ad Network 2 Ad Network 3 If no fill, get from next Ad Network and so on Priority 1 Priority 2 Priority 3 Requests Ad If no fill If no fill The “Waterfall” Model ● Priorities can be set automatically by the mediator (based on historical performance), or manually if you forge eCPM deals with ad networks directly ● Ensure that you initially set priorities manually to test out all the ad networks you work with. This will ensure each ad network gets sufficient exposure, following which you can choose to set auto-optimization
- 11. Consider these 6 dimensions of Mediation Platforms before making your final choice Access to desired ad networks Your app’s scale Maintain Direct network agreement s Ad format support, flexibility Hosted Ad server support Tech support, Yield Optimizati on services
- 12. Hands on demo with Admob mediation 1. Register on InMobi Step 1: Create InMobi Account and Register your properties 3. Include adapter & InMobi SDK Step 3: Including the InMobi SDK, InMobi adapter for admob and the required code changes in your app 4. Certify & App release Step 4: Quick certification and app update 2. Confgure Mediation Step 2: Setting up your mediation dashboard to include InMobi
- 13. Appendix
Hinweis der Redaktion
- Ad Network Management - Single SDK Integration, Unified Interface, Ranking Ad Networks on basis of eCPM, Fill. Pick and choose the networks you want Yield Optimization: Automate allocation based on historical performance. Word of caution on this- as mediation will push to their own networks as they don’t make money on mediation Increased Coverage: Several ad networks are optimized for a certain location. Sticking to one ad network restricts the reach publishers can get for their app. With the help of ad mediation platforms publishers’ apps can get a more global reach as they now have access to hundreds of ad networks together. Integration with the numerous ad networks also caters for localization thereby ensuring the ads shown on the publishers’ apps are relevant to their audience regardless of their location. Higher Fill Rates: Waterfall models enables this. Explained in details later App monetization in the end is a money game. Its all about the moolah!
- These are mediations that InMobi officially support
- Your app’s reach and scale – typically >20m impr/month is when you need to look at mediation. Do they have access to your desired ad network? Good demand mix(brand, perf, app downloads), local presence in your top 5 geos Ability to maintain direct ad network agreements - for transparency, make deals, align roadmap Support for desired ad formats & flexibility – very important – also tech support so they can help, ensure no drops Hosted ad server – to sell and serve direct, also run house ads – imp if you are non gaming Yield Optimization – do thye provide any account management over and above the automated algos?