Adtech2011 | InMobi - panel - Achieving an effective mobile strategy v2

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Mobile…It’s Just Like the Desktop! Major brands should incorporate burst campaigns as a vital component of their media strategy.

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5 MYTHS limiting an effective mobile strategy Rob Marston Regional Director - Pacific Mar 8, 2011

[object Object],[object Object],Interest is generally dispersed and linked to the increasingly broad usage of the device itself.

Mobile is NOT the desktop. Creative and Call to Action should link to device usage.

[object Object],[object Object],Major brands should incorporate burst campaigns as a vital component of their media strategy.

Focus on what works, not just what is new. What’s the real goal?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULTS: SALTO ALTO SHOES

Targeting Is a Guideline, Not the Goal. Leverage Analytics to Drive Reach & Efficiency.

75% of Australians are already embracing the value of mobile advertising. ,[object Object],[object Object],  10 pts. Vs. U.S. 4 pts. vs. Asia   4 pts. vs. U.S. 1 pts. vs. Asia

Australians are the most receptive to mobile ads, globally. Consumers Are Ready. Are You?

MONTHLY PAGE VIEWS (MM) MOBILE INTERNET CASE STUDY: JAPAN

Mobile is NOT the Future; It is Now. Stick your neck out

For $50 of FREE In-Network spend, please visit: www.inmobi.com/adtechsydney Enter Promotion Code: adtechsydney Visit us on Stand 12 at the exhibition

Thank You. Rob Marston Regional Director - Pacific [email_address] www.inmobi.com

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Adtech2011 | InMobi - panel - Achieving an effective mobile strategy v2

1. 5 MYTHS limiting an effective mobile strategy Rob Marston Regional Director - Pacific Mar 8, 2011

2. 1 Mobile…It’s Just Like the Desktop!

4. Mobile is NOT the desktop. Creative and Call to Action should link to device usage.

5. 2 Can We Talk About What’s New?

7. Focus on what works, not just what is new. What’s the real goal?

8. 3 I ONLY WANT HYPERTARGETING

10. Targeting Is a Guideline, Not the Goal. Leverage Analytics to Drive Reach & Efficiency.

11. 4 CONSUMERS ARE NOT READY.

12.

13. Australians are the most receptive to mobile ads, globally. Consumers Are Ready. Are You?

14. 5 I PREFER TO WAIT

15. MONTHLY PAGE VIEWS (MM) MOBILE INTERNET CASE STUDY: JAPAN

16. Mobile is NOT the Future; It is Now. Stick your neck out

17. For $50 of FREE In-Network spend, please visit: www.inmobi.com/adtechsydney Enter Promotion Code: adtechsydney Visit us on Stand 12 at the exhibition

18. Thank You. Rob Marston Regional Director - Pacific [email_address] www.inmobi.com