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Trends in Newspaper Publishing, Diversification and Added Value Enhancements - Alois Pullhober
1. OFFERING MORE
THAN EXPECTED
Trends in Newspaper Publishing,
Diversification
and Added Value Enhancements
Alois Pöllhuber
Managing Director
FERAG Ges.m.b.H / Vienna
INMA Congress Vienna
Oct. 1-3, 2008
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Current Headlines
OFFERING MORE
THAN EXPECTED
âNewspaper circulation drops â
âNewspaper Ad Revenue Down â
âTroubled newspaper lays off workersâ
âNewspaper publisher offers buyoutsâ
âIn the year 2043 the last newspaper
will be printedâ
Phil Meyer, âThe Vanishing Newspaperâ
â...excuse me, do you still print?â
Page 2
3. The Facts
Circulation of newspapers is declining
Newspapers (Daily/weekly Germany) - 17 %
OFFERING MORE 1997 = 31.4 Mio. pcs.
THAN EXPECTED
2007 = 26.0 Mio. pcs.
Media consumption increases
- Internet: 2001 â 2007: from 33 % to 93 %
ââ Newspaper: 2001 â 2007: from 84 % to 89 %
Advertising share for print remains high
ââ Print 2015 9.4 bn âŹ
ââ TV 2015 9.9 bn âŹ
ââ Online 2015 (12 % growth p.a.) 7.0 bn âŹ
Roland Berger Strategy Consultants, Munich - April 2008
Page 3
4. Look for opportunitiesâŠ..
ï§âSemi-commercial
ï Utilisation of existing equipment
ï contractprinting
ï Creation of new products heat/coldset
OFFERING MORE
THAN EXPECTED
ï§âNiche markets/Special interest paper
ï New market segments
ï supplements
ï§âFree newspapers
ï New, (young) readers
ï§âAdvertisment journal
ï Additional revenues
ï§âNew Format, new Shape
ï Tabloid, Stitched, Trimmed
ï§âHeatset cover
ï attractive looking, new adds and customer
ï§â Added Value
ï Bons, Booklets, CDÂŽs, Samples
Page 4
5. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ïŹle again. If the red x still appears, you may have to delete the image and then insert it again.
What do we do?
Win Customers with Product Diversification and
Added Value Enhancements
OFFERING MORE
THAN EXPECTED
Page 5
6. Added Value Today
OFFERING MORE
THAN EXPECTED
Inserting
Polybagging
Stitching &
Trimming
Page 6
7. Next Steps
âąâ Donât give up on print product
OFFERING MORE
THAN EXPECTED
âąâ Step back and identify new target markets
âąâ Enhance/add value to your product to attract your target market
Please join at booth no. 5
to learn more about along with looking at
some real examples of what is achievable.
Page 7
8. OFFERING MORE
THAN EXPECTED
Mr. Ian Fisher
Managing Director
Mortons Print Limited
Horncastle/UK
Page 8