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                                                                       InKnowVision
                                                                       TheComplexEstate
HIGH	
  NET	
  WORTH	
  	
  
                                                                                                            MARKETING	
  SERIES	
  


New Threats Facing the HNW and What You Can Do About Them
	
  




                              Alexa	
  Dell,	
  the	
  daughter	
  of	
  Dell,	
  Inc.	
  (NASDAQ:	
  DELL)	
  CEO	
  Michael	
  Dell,	
  
                              had	
  her	
  Twitter	
  account	
  taken	
  down	
  after	
  sharing	
  an	
  Instagram	
  photo	
  
                              on	
  the	
  Tumblr	
  Rich	
  Kids	
  Of	
  Instagram.	
  


                                                                                                                                             @InKnowVision
(630) 596-5090   www.InKnowVision.com                                         All Content Copyright © 2012                                   InKnowVision, LLC
                                                                                                                                             




                                                                                                                                             InKnowVision
                                                                                                                                             TheComplexEstate
InKnowVision Institute

 2	
  Days	
  –Case	
  Study/Technical/Marketing/More	
  
                              	
  
         October	
  25th	
  and	
  26th	
  –	
  Chicago	
  
                              	
  
        www.inknowvision.com	
  to	
  Register	
  
                              	
  




          www.InKnowVision.com   All Content Copyright © 2012
GOALS



1.  Identify	
  New	
  Threats	
  	
  
	
  
2.  Problems	
  

3.  Solutions	
  


         www.InKnowVision.com   All Content Copyright © 2012
POLL



Do	
  You	
  Believe	
  The	
  Internet	
  Is	
  A	
  
Threat	
  To	
  the	
  Wealthy?	
  




        www.InKnowVision.com   All Content Copyright © 2012
Traditional Risks
New Threats




  www.InKnowVision.com   All Content Copyright © 2012
 
	
  
	
  
	
  
	
  
•      Decision-­‐making	
  	
  
•      ConYidentiality	
  	
  
•      Code	
  of	
  conduct	
  	
  
•      ConYlict	
  resolution	
  	
  
•      Education	
  	
  
AND ….

•    Employment	
  	
  
•    Family	
  risk	
  management	
  	
  
•    Medical	
  
•    Philanthropy	
  
•    Travel	
  
•    Trust	
  distribution	
  
•    Vacation	
  properties	
  
Facebook	
  
-­‐	
  850M	
  monthly	
  active	
  	
  
-­‐	
  250M	
  photos	
  uploaded	
  every	
  day	
  
-­‐	
  425M	
  mobile	
  users	
  




                                    JEFFBULLAS.COM	
  -­‐	
  Apr	
  24	
  	
  
Twitter	
  
-­‐	
  465M	
  accounts	
  
-­‐	
  175M	
  tweets	
  a	
  day	
  
-­‐	
  1M	
  accounts	
  are	
  added	
  to	
  Twitter	
  daily	
  
LinkedIn	
  
-­‐	
  2	
  new	
  members	
  join	
  every	
  second	
  
-­‐	
  USA	
  leads	
  membership	
  at	
  57M,	
  
Europe	
  has	
  34M	
  members	
  
-­‐	
  $552M	
  revenue	
  in	
  2011	
  
YouTube	
  
-­‐	
  3rd	
  most	
  visited	
  site	
  (Alexa)	
  
-­‐	
  2	
  billion	
  views	
  per	
  day	
  
-­‐	
  44%	
  of	
  YouTube’s	
  users	
  -­‐12	
  and	
  34	
  of	
  
age	
  
Instagram	
  
-­‐	
  30M	
  users	
  
-­‐	
  The	
  release	
  of	
  the	
  Android	
  app	
  
version	
  saw	
  1M	
  downloads	
  in	
  1	
  day	
  
Pinterest	
  
-­‐	
  One	
  of	
  the	
  top	
  10	
  largest	
  social	
  
networks	
  with	
  11M	
  visits	
  per	
  week	
  
-­‐	
  10.4M	
  registered	
  users	
  
By	
  Carlos	
  Or+z,	
  Ganne1	
  
Megan	
  Merkel	
  is	
  brought	
  into	
  the	
  Penfield	
  (N.Y.)	
  Jus+ce	
  
Courts	
  Thursday	
  on	
  a	
  vehicular	
  manslaughter	
  charge.	
  
“I	
  hate	
  my	
  ex-­‐husband	
  wish	
  he	
  wasn’t	
  the	
  father	
  of	
  my	
  kid	
  so	
  he	
  could	
  be	
  
out	
  of	
  my	
  life	
  for	
  good!!!”	
  
	
  	
  
“My	
  daughter	
  hates	
  my	
  ex,	
  her	
  father,	
  and	
  the	
  courts	
  say	
  she	
  has	
  to	
  visit	
  
him.	
  He	
  gets	
  her	
  all	
  this	
  week	
  for	
  vacation.”	
  
	
  	
  
“My	
  ex	
  should	
  die	
  a	
  slow	
  painful	
  death	
  for	
  what	
  he	
  put	
  us	
  through”	
  
                            www.InKnowVision.com                   All Content Copyright © 2012
Michael Dell
www.InKnowVision.com   All Content Copyright © 2012
Photo:	
  sirtrentalot/Flickr	
  via	
  Crea4ve	
  Commons	
  
The	
  Jeweler	
  vs.	
  the	
  Media	
  




h<p://www.pbig.ml.com/pwa/pages/protecKng-­‐your-­‐good-­‐name.aspx	
  
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  OF	
  LAWSUITS	
  




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InKnowVision August 2012 HNW Marketing Webinar

  • 1. InKnowVision’s Monthly HNW Webinar Series MarketingWebinar ©2012. InKnowVision LLC. All rights reserved. www.inknowvision.com
  • 2. Upcoming Webcasts: •  Next webinar: Case Study •  September 5th •  Technical •  September 19th •  Marketing •  September 26th @InKnowVision (630) 596-5090 www.InKnowVision.com All Content Copyright © 2012 InKnowVision, LLC InKnowVision TheComplexEstate
  • 3. HIGH  NET  WORTH     MARKETING  SERIES   New Threats Facing the HNW and What You Can Do About Them   Alexa  Dell,  the  daughter  of  Dell,  Inc.  (NASDAQ:  DELL)  CEO  Michael  Dell,   had  her  Twitter  account  taken  down  after  sharing  an  Instagram  photo   on  the  Tumblr  Rich  Kids  Of  Instagram.   @InKnowVision (630) 596-5090 www.InKnowVision.com All Content Copyright © 2012 InKnowVision, LLC InKnowVision TheComplexEstate
  • 4. InKnowVision Institute 2  Days  –Case  Study/Technical/Marketing/More     October  25th  and  26th  –  Chicago     www.inknowvision.com  to  Register     www.InKnowVision.com All Content Copyright © 2012
  • 5. GOALS 1.  Identify  New  Threats       2.  Problems   3.  Solutions   www.InKnowVision.com All Content Copyright © 2012
  • 6. POLL Do  You  Believe  The  Internet  Is  A   Threat  To  the  Wealthy?   www.InKnowVision.com All Content Copyright © 2012
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. New Threats www.InKnowVision.com All Content Copyright © 2012
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.           •  Decision-­‐making     •  ConYidentiality     •  Code  of  conduct     •  ConYlict  resolution     •  Education    
  • 29. AND …. •  Employment     •  Family  risk  management     •  Medical   •  Philanthropy   •  Travel   •  Trust  distribution   •  Vacation  properties  
  • 30.
  • 31.
  • 32.
  • 33. Facebook   -­‐  850M  monthly  active     -­‐  250M  photos  uploaded  every  day   -­‐  425M  mobile  users   JEFFBULLAS.COM  -­‐  Apr  24    
  • 34. Twitter   -­‐  465M  accounts   -­‐  175M  tweets  a  day   -­‐  1M  accounts  are  added  to  Twitter  daily  
  • 35. LinkedIn   -­‐  2  new  members  join  every  second   -­‐  USA  leads  membership  at  57M,   Europe  has  34M  members   -­‐  $552M  revenue  in  2011  
  • 36. YouTube   -­‐  3rd  most  visited  site  (Alexa)   -­‐  2  billion  views  per  day   -­‐  44%  of  YouTube’s  users  -­‐12  and  34  of   age  
  • 37. Instagram   -­‐  30M  users   -­‐  The  release  of  the  Android  app   version  saw  1M  downloads  in  1  day  
  • 38. Pinterest   -­‐  One  of  the  top  10  largest  social   networks  with  11M  visits  per  week   -­‐  10.4M  registered  users  
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  • 40. By  Carlos  Or+z,  Ganne1   Megan  Merkel  is  brought  into  the  Penfield  (N.Y.)  Jus+ce   Courts  Thursday  on  a  vehicular  manslaughter  charge.  
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  • 42. “I  hate  my  ex-­‐husband  wish  he  wasn’t  the  father  of  my  kid  so  he  could  be   out  of  my  life  for  good!!!”       “My  daughter  hates  my  ex,  her  father,  and  the  courts  say  she  has  to  visit   him.  He  gets  her  all  this  week  for  vacation.”       “My  ex  should  die  a  slow  painful  death  for  what  he  put  us  through”   www.InKnowVision.com All Content Copyright © 2012
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  • 46. Photo:  sirtrentalot/Flickr  via  Crea4ve  Commons  
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  • 48. The  Jeweler  vs.  the  Media   h<p://www.pbig.ml.com/pwa/pages/protecKng-­‐your-­‐good-­‐name.aspx  
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  • 65. RISK  OF  LAWSUITS   www.InKnowVision.com All Content Copyright © 2012
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