2. Collaborative Consumption
describes the rapid explosion in
swapping, sharing, bartering, trading
and renting
being reinvented through the latest technologies
and peer-to-peer marketplaces
in ways and on a scale never possible
before.
BOTSMAN & ANDERSON:
“What’s Mine Is Yours”
3. Collaborative consumption
Peer-to-peer
Trust between strangers
Mobile technology
“Industries become human again?”
4. Interesting trends
examples of collaborative consumption
AirBnB
Personal assistant
Be host in your home
TaskRabbit
e.g. Holiday shopping
5. Phases how our
consumption may
change
1Access over ownership
Before we owned every stuff... now we would rent?
+ Idling capacity
Car sector changes (P2P car sharing)
BMW, Peugeot entered car sharing sector
car production vs. mobility sevices?
6. 2 Collaborative lifestyles
Airbnb, TaskRabbit,
co-working spaces
(G.docs,Prezi),
revolution of cloud apps
With what we can collaborate?
Time, food, money, space, skills
AND social time:
“people using internet
to get off the internet
together”
7. 3 Enabling technologies
P2P paying (pay with tweet or “bump”)
Keyless systems (cars)
Embedded intelligence (QR codes,
Augmented Reality, GPS)
SMART + SOCIAL + SHARABLE
8.
9. 4 Trust between strangers
&
“The measure
and value of a
person’s
REPUTATION CAPITAL reputation across
communities and
marketplaces”
As people transact on eBay, Airbnb,
TaskRabbit, they leave a REPUTATION
TRAIL of how the service can be trusted
Botsman thinks that Reputation Capital going
to be the currency in the future
