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SÒNIA NOYA
CRISTINA ALBERTE
ANNA NAVARRO
ÀNGELS ARBÓS
VINS JOVES
VINS TERRERS
PREUS VINS
CELLER
BOTIGA ESP.
VINATERIA
HORECA
WEB venda vins 35 %
DISTRIBUIDOR
45 %
Rosat 2013 ATREVIT 6,00 € 3,90 € 3,30 €
Blanc 2013 VINOMI 7,00 € 4,55 € 3,85 €
Negre 2012
BENVINGUT!
8,50 € 5,53 € 4,68 €
Blanc 2012 XAREL.LO 9,50 € 6,18 € 5,23 €
Blanc 2012 VERMELL 13,80 € 8,97 € 7,59 €
Blanc 2012
MACABEU
14,70 € 9,56 € 8,09 €
Blanc 2006 EQUILIBRI 15,60 € 10,14 € 8,58 €
PUBLICITAT
RECURSOS HUMANS
RUTA COMERCIAL
MACROENTORN
MERCAT
• CONSUM DEL VI
• COMPARATIVA
• POSICIONAMENT
• INICIATIVES
COMPETÈNCIA
ESTUDI COMPETÈNCIA
CAN
DESCREGUT
1 + 1 = 3
EDUALD
MASSANA
LOXAREL
PRODUCTE ECOLÒGIC ECOLÒGIC ECOLÒGIC ECOLÒGIC
QUALITAT MOLT BONA BONA MOLT BONA BONA
EDAT MARCA JOVE JOVE MITJANA MITJANA
PREUS MIG MIG ALT MIG
VINS ÚNICS
EN VARIETAT
SI NO NO NO
CRIANÇA
MITJA-
LLARGA
CURTA CURTA CURTA
MILLORES
RUTA COMERCIAL noves zones
AGRAÏMENTS
SR. MARC DE CAN DESCREGUT
SR. RAIMON DE CAL SADURNÍ
VINATERIA INZÒLIA
VINATERIA COUPAGE
TENDA ESPECIALITZADA D’ORIGEN
ENOTURISME PENEDÈS

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