Learn how HP is delivering business printing solutions to SMB customers with the new JetAdvantage On Demand portfolio. See how to use simple, break-through cloud solutions to deliver print security and management to your customers -- and sell more HP business printers and accessories in the process.
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Driving Behavioral Change for Information Management through Data-Driven Gree...
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Business Printing Innovation with HP JetAdvantage On Demand
1. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Printing innovation for
SMBs
with JetAdvantage Private Print
Peter Buzzard
HP LES Solutions Marketing
2. Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Agenda
⢠Strategy, Vision & Status
⢠HP JetAdvantage Private Print
⢠HP Offerings for secure printing
⢠Wrap Up
3. Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Printing solutions journey
Optimized ROI
Document
management
Manage risk
and compliance
Mobility
Print
management
authentication, pull print,
job accounting
Improve productivity
Simple
capture &
route
Single fleet
driver
Device
management
Embedded
features
Advanced
capture &
route
Investment
Businessoutcome
4. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP JetAdvantage Solutions
10,000+
1,000+
100-999
50-100
<100
JetAdvantage
On Premise
JetAdvantage
On Demand
Business
Customers
Large
Enterprise
Commercial
SLED
Managed IT
Medium
Managed IT
Small
Unmanaged IT
Small
10,000+
1,000+ employees
100-999 employees
50-100 employees
<100 employees
5. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Vision: Every HP business
printer is connected to the
cloud
End user
Now I can:
⢠Secure my print job
⢠Print from anywhere
⢠Scan to cloud
repositories
⢠Scan to workflows
And do it intuitively
IT admin
Now I can:
⢠Manage my fleet
⢠Control printing cost
⢠Drive policies (i.e.
security)
⢠Re-order supplies
And all without a costly
setup
Channel partner
Now I can:
⢠Deliver innovation for
customers
⢠Differentiate HP printers
⢠Upsell to paid solutions
⢠Strengthen relationship for
transition to MPS
And all without slowing
down the sale or extra
service call
6. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Differentiating HP printers for SMBs
HP JetAdvantage OnDemand Portal
⢠Solution provisioning
⢠User management / AD integration
⢠256-bit encryption / Single Sign-on
⢠eCommerce / Billing
⢠Solution management
Device
Management
Premium
Device
Management
Capture &
Workflow
Premium
Capture and
Workflow
Premium
Solutions
Partner
Solutions
JetAdvantage On Demand Portfolio Partner Opportunity
⢠Revenue from premium solutions
⢠Consulting, installation and support
revenue
⢠Cross-sell to other premium offers
⢠Single portal to access, buy, provision and
manage solutions
⢠Access complete portfolio of solutions and
service offerings
⢠Deliver innovation across laser & ink
devices
⢠Add value to MPS and HW deals
⢠Service revenue for assessments and
installation services
⢠Upsell to on-premise & premium offers
Free/TrialPremium
Premium
Print
Management
Private
Print
ďź
ďź
7. Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Cloud Applications Highly Valued by Customers
Q10d. Does the availability of the Application Business Center and related solutions make you more or less likely to consider hardware from HP for your
40%
36%
24%
1%
Much more
likely
More likely
About the same
Less likely
HP cloud solutions increase hardware
purchase likelihood for 76% of participants
IT decision makers rated the
concepts very high
⢠MSS = 134+ Approx. 70% chance of
success in the market.
HP Secure
Pull Print
HP Find
and Print
HP Capture
and Route
HP Application
Business
Center
8. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Concerns and challenges businesses face within
a shared printing and imaging environment
Productivity
Executives consider
improving business
processes as one of the
top four motivators for
investing in print security
solutions
Source: Quocirca, âClosing the Print
Security Gapâ
Security
70% of organizations
reported one or more
accidental printing-
related security
breaches
Source: Quocirca, âClosing the
Print Security Gapâ
Cost and waste
21% of all printouts are
thrown away; 44% of all
printing is avoidable
Source: Gartner, âReducing Paper
Consumption Will Drive Down
Costs and Improve Workflowsâ
9. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP JetAdvantage Private Print
Target: SMB ⢠Availability: US/CA, EMEA in May
Send print job from
computer or mobile device
Encrypted job
held in cloud
User authenticates with
pin or ID badge and
selects job to be
released
Highlights
⢠Protect sensitive print jobs
⢠Easy to configure, deploy & use
⢠Bundled with HP printers &
MFPs
⢠Low Cost (Free)
New in May
⢠Card reader support for fast
authentication (for HP LJ
Enterprise)
⢠iOS/Android App to print from
mobile devices
⢠EMEA support: Localization
(EFIGS+) and support in European
hours
Value-added solution available at no charge on compatible HP LaserJet and Officejet printers and MFPs.
Device must be connected to the internet. For more information see www.hpjetadvantage.com
10. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
What makes JetAdvantage Private Print interesting to my
customers?
Already bundled with the device
Works across NEW and MANY LEGACY LaserJet & OfficeJet devices
Value add solution that:
Increases print job confidentiality
Reduces costs and waste
Scales and deploys quickly
Costs nothing to install and use
Need more reasons?
Provides enterprise-class authentication
⢠Enterprise-class proximity card authentication is typically associated with costly server
based solutions managed by dedicated IT resources.
11. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Disruptive Value Proposition for Pull Printing
Target Customer: SMB with <500
employees
Departments to get started
Authentication: PIN and basic card release
Job Storage: Secure cloud
Mobile Print: Print from mobile & desktop
Hardware: LaserJet and OfficeJet Pro*
Card Reader Card Reader
Professional Services
Professional Services
Software License
Support &
Maintenance
Server HW &
Maintenance
Deal Profile: 25 Devices, Proximity card release, 3
Years
1/3 of the cost
of typical installations
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Private Print Typical Installation
Card Reader Card Reader
Professional
Services
Professional Services
Software License
Support & Maintenance
Server HW &
Maintenance
HP Private Print Typical Pull Print Deal
Target Opportunity
*Card compatible only with LaserJet Enterprise devices
When a full pull print
solution is too much
12. Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Video
13. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Qualifying the customer through a few simple
questions
As you are qualifying the customer into the correct HP print device,
consider asking the following questions:
⢠Will this device be shared across multiple users?
⢠Are you printing sensitive documents?
⢠Would you like to reduce print waste?
⢠Do you have limited print IT resources?
⢠Does your company have remote or branch offices?
⢠Are you deploying cloud-based solutions currently?
Got a Yes?
Then discuss HP JetAdvantage Private Print with your customer!
14. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
Robust HP device support
HP LaserJet Enterprise:
⢠HP LaserJet Enterprise MFP M525 series
⢠HP LaserJet Enterprise Color MFP M575 series
⢠HP LaserJet Enterprise MFP M630 series
⢠HP LaserJet Enterprise Color M651 series
⢠HP LaserJet Enterprise Color MFP M680 series
⢠HP LaserJet Enterprise MFP M725 series
⢠HP LaserJet Enterprise Color MFP M775 series
⢠HP LaserJet Enterprise M806 series
⢠HP LaserJet Enterprise Flow MFP M830 series
⢠HP LaserJet Enterprise Color M855 series
⢠HP LaserJet Enterprise Color Flow MFP M880
series
HP LaserJet Professional:
⢠HP LaserJet Pro MFP M570
⢠HP LaserJet Pro MFP M521
⢠HP LaserJet Pro MFP CM1415
⢠HP LaserJet Pro MFP M275
⢠HP LaserJet Pro 400 Color MFP M475 series
⢠HP LaserJet Pro MFP M375
⢠HP LaserJet Pro MFP M425
⢠HP LaserJet Pro MFP M276
⢠HP LaserJet Pro MFP M225
⢠HP LaserJet Pro MFP M177
⢠HP LaserJet Pro MFP M127 Series
⢠HP LaserJet Pro Color MFP M476dn
⢠HP LaserJet Pro M251- Single Function
⢠HP LaserJet Pro M401- Single Function
HP Officejet:
⢠HP Officejet Enterprise Color Flow X585 MFP
⢠HP Officejet 6500A e-All-in-One series
⢠HP Officejet 7500A e-All-in-One
⢠HP Officejet Pro 8600 e-All-in-One series
⢠HP Officejet Pro 6600 e-All-in-One
⢠HP Officejet 7612 e-All-in-One
⢠HP Officejet Pro 8630 e-All-in-One
⢠HP Officejet Pro 8620 e-All-in-One
⢠HP Officejet Pro 8610 e-All-in-One
⢠HP Officejet Pro 6820 e-All-in-One
⢠HP Officejet Pro X576 e-All-in-One
⢠HP Officejet Pro X476 e-All-in-One
⢠HP Officejet Pro 276
⢠HP Officejet Pro X551 â Single Function
⢠HP Officejet Pro 251 â Single Function
Compatible HP LaserJet Enterprise, Professional and Officejet series devices*
*Check www.hpjetadvantage.com for current compatible device list
Sâ15 (new Products)
⢠LJ Enterprise M605x/606x (4.3â display)
⢠LJ Enterprise M553x (4.3â display)
⢠LJ Pro M252dw (3â display)
⢠LJ Pro M277n & dw MFP (3â display)
15. Š 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
hpjetadvantage.com
Partner Engagement
⢠Partner requests custom URL
⢠Links every customer account to
channel partner
⢠Go to www.hpjetadvantage.com/reseller
⢠Future partner functionality
⢠Partner dashboard
16. Š 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
What is Customer Success?
2. Trained agents invite new customers
to an interactive onboarding session
over the phone
3. Agents walk customers through
device configuration on supported
HP printers and MFPs
1. Helps ensure your customers have
a good experience with HP
JetAdvantage Pull Print
17. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
More information and support
Resources:
My HP Sales Guide (MySG): your one stop
shop for solution knowledge
http://www.myhpsalesguide.com
â Online solution trainings
â Customer facing presentations
â Solution brief
â Battle card
Digital Toolkit of sales assets:
http://clients.murie.com/hp/psg/jetadvantage-
ondemand/index.html
Download and use the channel partner mobile
app to access sales tool and promotions.
Android Apple iOS Blackberry
Windows Web browser view
18. Š 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Get signed up today
Customer sign up
⢠Sign up:
www.hpjetadvantage.com/partnername
⢠Click activation email
⢠Follow wizard to install
⢠Install ePrint driver
⢠Enable printer or MFP
Getting started is easy:
To request your unique Resellers URL
www.hpjetadvantage.com/reseller
19. Š 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Increase your HP LaserJet and HP Officejet sales opportunities by integrating
HP JetAdvantage Private Print into your sales conversations
Call to action
Ask the qualifying question
Share the HP innovative technology now available to
customers at no cost
Utilize sales enablement resources available to you
20. Š Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
Hinweis der Redaktion
Title SlideâŚ.
Talk through the value of addressing customer needs across the solution journey
Where are your customers on the journey?
Concept overall is very appealing. Four concepts were tested and this was result.
[NOTE: Add or eliminate quotes from reputable analysts that are most relevant to your customer to support your objective.]
Â
Although many enterprises have built a strong security perimeter to protect servers, network equipment, and PCs, many enterprises are failing to pay the same strategic priority to printers and MFPs. Implementing a centralized printing and imaging environment results in increased security and productivity, and helps decrease unnecessary costs and waste.
Â
Additional messages:
Average cost of a data breach for a company in 2012: $5.4 million
Source: Ponemon, â2013 Cost of a Data Breach: Global Analysis,â May 2013
Through 2016, the financial impact of cybercrime will grow 10% per year due to the continuing discovery of new vulnerabilities.
Source: Ponemon, â2013 Cost of a Data Breach: Global Analysis,â May 2013
*Gartner, âReducing Paper Consumption Will Drive Down Costs and Improve Workflows,â December, 2008
HP JetAdvantage Private Printâincluded with select HP LaserJet and Officejet productsâhelps prevent unauthorized access to confidential print jobs
By leveraging a cloud-based solution, our SMB clients can avoid the complexity that comes with other pull-print solutions: no servers, no SW install/maintenance, no difficult setup, & no additional cost
Solution feature set is targeted at SMB, however it is bundled offering there is nothing to prevent Enterprise from trying it. It just may not meet all of their Enterprise needs with it comes to a secure printing solution.
For SMB
Enables private printing of confidential documents & reduces waste of uncollected jobs
Bundled with Laserjets & Officejets that have a touchscreen, both Enterprise & Pro devices
Sâ15 supported products:
LJ Enterprise M605/606 (4.3â display)
LJ Enterprise M552/553 (4.3â display)
LJ Pro M252dw (3â display)
LJ Pro M277n & dw MFP (3â display)
Convenience feature for (use cases):
When printing private documents
Follow me print â if printer is often busy, can pick up job from other printer, without resending
- When travelling â print and pick up at other location