1. My Robot Can Sell Better
Than Your Sales Rep
Presented by Tyler Garns
Director of Marketing, Infusionsoft
@tylergarns

2. Housekeeping
• A/V Check
• You’re all on mute
• I’ll make this as interactive as possible
• Ask questions through GoToWebinar
- comment directly to me via Twitter
• This is not a demo of Infusionsoft
Go to: http://www.infusionsoft.com/demo
• Feel free to tweet if you like the content
@infusionsoft or @tylergarns
@tylergarns

3. My Claim?
A small business that
effectively uses automation
will outsell a small business
that just uses humans (every
single time)
@tylergarns

4. @tylergarns Image Credit: 2007 by Stuart Brown

5. Good vs Bad
• Good • Bad
- Auto Deposit - Call Routing (IVR)
- Auto Bill Pay - Auto dial
- Speed Dial - Social media posts
- Software Installs - Recorded sales
messages
- Data Backups
- Sprinklers
- Auto-tune
- Other ideas?
- Massage chairs?
- What else?
@tylergarns

6. We’ve been trained to believe that:
Automation in
Communication is
BAD!
Because it usually is.
@tylergarns

7. Another example:
Email Autoresponders
@tylergarns

8. Diagram of an
Autoresponder Sequence
@tylergarns

9. But what if the
prospect...
Purchases Product A after the 2nd email?
Or buys Product C during the Product B series?
Or buys a bundle of Products C, D, & E ?
Or decides they just don’t want your stuff?
What’s your best example of automation gone bad?
@tylergarns

10. When to use automation
• Do NOT Use When • DO Use When
- Person is expecting a - Task is common and
human outcome is
predictable
- You have the
bandwidth to follow - The task is
up personally complicated & error
prone
- A customer is angry
- Task is infrequently
- You can’t scale
effectively without it
performed
- Cost of set up
- It frees your mind and
precious labor for
outweighs benefit other tasks
@tylergarns

11. The Curse of Small Business
@tylergarns

12. Catch 22
• Grow My Business?
- Low volume = No Economies of Scale
- Push through it = More customers
- More customers = More work
- More work = Less time for following up
- Less time for following up = Lose personal touch
- Lose personal touch? = Hire more people
- Hire more people = Less profit
- Declining profit = No fun, No growth :(
@tylergarns

13. Ever wonder how
you’re going to do it all?
@tylergarns

14. The New World of
Sales & Marketing
Automation
@tylergarns

15. Effective automation
is about making your
people more effective
and your interactions
more powerful
@tylergarns

16. E-Myth
YOU Are the Problem
Systems Strategy
Turn-Key Revolution
@tylergarns

17. Manual Customer Follow Up
Sammy
Business Owner
2 Days 3 Days 5 Days
2 Days 3 Days 5 Days
2 Days 3 Days 5 Da
@tylergarns

18. Automated Customer Follow Up
Sammy
Business Owner
Marketing
Personal Touch
Training Employees
Business Growth
2 Days 3 Days 5 Days
2 Days 3 Days 5 Days
2 Days 3 Days 5 Da
@tylergarns

19. It’s all about
SCALE
@tylergarns

20. @tylergarns

21. Automated Follow Up
@tylergarns

22. Customer Follow Up
@tylergarns

23. What if you could?
@tylergarns

24. Marketing
Automation
=
automating repetitive
communications and tracking &
reporting of manual tasks
@tylergarns

25. Did You Know?
How many
leads each
month are
labeled as
“bad” and
forgotten
forever?
@tylergarns

26. BEWARE
of the
BLACK HOLES
of
SMALL BUSINESS
@tylergarns

27. • Black Hole #1: Lost
Traffic
- How many people came
& left?
• Black Hole #2: Lost
Leads
- How many leads didn’t
buy right away?
• Black Hole #3: Lost
Customers
- 68% - Indifference
@tylergarns

28. Poll: How much more monthly
revenue?
• $1,000
• $5,000
• $10,000
• $25,000 or more
@tylergarns

29. Framework for Strategy:
The Perfect Customer Lifecycle
@tylergarns

30. @tylergarns

31. All-In-One
@tylergarns

32. Would you like to know more
about how Infusionsoft can help
you scale your business?
• Yes
• No
• I’m already a customer
@tylergarns

33. Those that don’t
automate will lose all
competitive
advantage
@tylergarns

34. If we have time....
Do you want to see
more?
@tylergarns

35. Demo Infusionsoft:
http://www.infusionsoft.com/demo
Questions?
@tylergarns