Every website can use a tweak every now and then to maximize its full potential, and your online store is no different. Even if sales are humming along nicely, it’s always good to have a few tricks up your sleeve for getting even more sales—and Infusionsoft has 21 of them. During this webinar on boosting online sales you’ll learn how to: Increase sales from first time visitors Get people to come back and buy more Effectively test your site to increase conversion Capture more of your traffic to sell to them later Get people to buy more at check-out Implementing even a few of these nifty tips and tricks can yield big returns, so don’t miss this fantastic webinar from Infusionsoft’s own marketing experts.

1. 21 Ways to Increase
Online Sales
Presented by Tyler Garns
Director of Marketing
@tylergarns

2. Housekeeping
Everyone is on mute
This is not a demo of Infusionsoft
For a demo go to: http://www.infusionsoft.com/demo
Questions at the end - use GTW question box
The goal is to give you a bunch of ideas to improve
your online sales, show you examples, and help you
see how they fit into your overall strategy
@tylergarns

3. Problem #1: Getting Traffic
1.Use free sources to get
in front of existing
traffic
Craigslist
Post every few days
Facebook
Make it about the category
Twitter
@tylergarns

4. Problem #2: Untargeted
Traffic
2.Get clear in your copy
about who your
product is for
Being implicit is
harder, but better
than being explicit
@tylergarns

5. Upsell
3.You don’t have to
actually sell something
to be able to uspell
Think of the opt-in as
the initial transaction
Make an offer after
opt-in
@tylergarns

6. Upsell
3.You don’t have to
actually sell something
to be able to uspell
Think of the opt-in as
the initial transaction
Make an offer after
opt-in
@tylergarns

7. Upsell
3.You don’t have to
actually sell something
to be able to uspell
Think of the opt-in as
the initial transaction
Make an offer after
opt-in
@tylergarns

8. Upsell
4.Upsell in the cart
Make it relevant to
the initial product
Lower priced items
work best
“Would you like fries
with that?” (obvious
choice)
@tylergarns

9. Upsell in the cart
@tylergarns

10. Upsell
5.Upsell on the success
page of the cart (1-
click upsell)
They’re already in
buying mode
Make it easy
@tylergarns

11. Upsell
6.Use automatic follow
up to upsell & increase
repeat sales
Jermaine Griggs
Increased repeat sales 80%
Grew lifetime customer value
from $90 to $375
Reduced work week by 60%
@tylergarns

12. New Concept: Perfect Customer Lifecycle
@tylergarns

13. Closer Look at Upsell Strategy
@tylergarns

14. Establish Trust
7.Establish trust - take
away fears of
purchasing
Security
Guarantees
Privacy Policy
Return Policy
@tylergarns

15. Establish Trust
7.Establish trust - take
away fears of
purchasing
Security
Guarantees
Privacy Policy
Return Policy
@tylergarns

16. Offer Options - Then
Reduce Distraction
8.Avoid paralysis by
overwhelm
Too many products
required advnanced
decision making
McDonalds vs In-n-
Out
@tylergarns

17. Create Urgency
9.Create urgency by
having time-based
offers
US Airways vs
Southwest
Individualize the offer
or make blanket
offers
@tylergarns

18. Offer Pricing Options
10.Give low, mid, high
priced options to
increase conversion
Low priced items
should not cut into
your margins
@tylergarns

19. Optimize Your Site
11.Reduce the number
of clicks to the
purchase
Works best for
commodity items or
items for which there
is an established
market
@tylergarns

20. Optimize Your Site
12.Use Google Website
Optimizer to TEST,
TEST, TEST
It’s free, and easy
You don’t always
know what’s best
Things change
@tylergarns

21. Optimize Your Site
13.Capture leads!!!!!!
Offer coupons for
commodity items
Offer education for
high priced/complex
products
Don’t expect people
to “Contact Us”
@tylergarns

22. Optimize Your Site
14.Make it easy to
purchase on a mobile
device
Global mobile
doubles annually
U.S. m-commerce
was $2.4B in 2011,
expected $119B in
2015
@tylergarns

23. Optimize Your Site
15.Use persuasive
education
Hire a good
copywriter
“The more they read
the more they need”
Applies to video,
audio, etc.
@tylergarns

24. Help visitors envision
themselves experiencing the
benefit
16.Use video
Engage the audience
Showcase your
product
Use a British
accent ;)
@tylergarns

25. Visitors envision themselves
experiencing the benefit
17.Use Case Studies
Portray different
customer-types
(personas)
Video can be very
effective here as well
@tylergarns

26. Visitors envision themselves
experiencing the benefit
18. Use Audio/Podcasts
Get good at story
telling
Interview customers
Audio is often easier
to consume for
some people
@tylergarns

27. Visitors envision themselves
experiencing the benefit
19. Use Your Blog
Invite customers to
post guest blogs
Tell your customers
success stories
Good for SEO
@tylergarns

28. Visitors envision themselves
experiencing the benefit
20. Use Webinars
Inexpensive,
engaging way to
communicate with
your customers
You have more time
to tell the story (if
you’re a good story
teller)
@tylergarns

29. Visitors envision themselves
experiencing the benefit
21. Focus on benefits
Features don’t sell
Talk about what
RESULT your
product has on
people’s lives
@tylergarns

30. BONUS!
22.Use testimonials
Keep them short
Use pictures
Don’t hesitate to use
pictures that weren’t
taken professionally
@tylergarns

31. BONUS: Leverage Your
Contacts
23.Ask for referrals from
happy customers
@tylergarns

32. BONUS: Leverage Your
Contacts
24. Ask for referrals from
leads
This is a better
source of leads than
you think
You’ll get a lot of junk
think
They’re free leads
@tylergarns

33. BONUS: Leverage Your
Contacts
25. Leverage partners
Affiliate programs
Referral partners
Local businesses
that you can team
up with strategically
@tylergarns

34. BONUS: Sell Other People’s
Stuff
26. Sell your partner’s
complimentary
products if you don’t
have anything to upsell
@tylergarns

35. Now you have 26 ideas to
increase your online sales
@tylergarns

36. STOP:
Don’t Do ANYTHING Yet!
@tylergarns

37. Perfect Customer Lifecycle
@tylergarns

38. @tylergarns

39. @tylergarns

40. Poll: How much could your
revenue increase?!
$1,000
$5,000
$10,000
$25,000 or more
@tylergarns

41. What is Infusionsoft?
If you combined ACT!, 1ShoppingCart, Aweber,
Salesforce.com, ConstantContact, and Outlook - you
still wouldn’t have Infusionsoft.
Infusionsoft is less expensive than adding all those
thing together, and it has some secret sauce (hint:
automation) that you can’t get anywhere else.
#1 Marketing Automation solution for small business,
used by 6,000+ businesses and many gurus.
@tylergarns

42. Infusionsoft
@tylergarns

43. Who is Infusionsoft for?
Professional Services: Other Services:
Doctors, Lawyers, Landscaping, House
Real Estate, Insurance, Cleaning, A/C
etc. Repair, Pest Control,
Martial Arts, Dance
Online Retailers
Info Marketers &
Widgets, Accessories,
Internet Marketers
Camping Gear, etc.
@tylergarns

44. Let us know if you’d like to
find out more
Click “Yes” on the GoToWebinar Poll
@tylergarns

45. Future webinar topics?
When you exit the webinar, please take a second to let
us know what topics you’d like us to present in the
future.
@tylergarns

46. Questions
Through today only - get a free customer
lifecycle consultation
Call 866.800.0004 ext.1
Or call your Infusionsoft sales rep
@tylergarns