Presented at LILAC 2018

1. Stories-
telling
Harnessing the power of
social media stories for
teaching, learning, and
outreach
#storiestelling

2. Marcela Isuster
McGill University
Twitter: @marceswidom
Snapchat: @marceswisdom
Hello!

3. AGENDA
1. What are social media stories?
2. Social media stories and the
library
a. Uses for outreach
b. Uses in teaching and
learning
3. Learning the software
4. Creating stories

4. 1
What are
social
media
stories?

5. STORYTELLING

6. A BRIEF
HISTORY
OF
SOCIAL
MEDIA
STORIES
⊙ First appeared on Snapchat
⊙Ephemeral
⊙ Multimodal
⊙Instagram and Facebook

7. BENEFITS
OF
SOCIAL
MEDIA
STORIES
⊙ Text and image are equally important
⊙ Low tech skills
⊙ Appeals to different learning styles
⊙ Text is no longer the leading narrative
device (Hayles, 2003)
⊙ Images and video are augmented (Dayter &
Mühleisen, 2016)

8. 187,000,000
Number of Snapchat users
(Snap Inc., 2018)

9. 83%
80%
87%

10. 2
Social
media
stories and
the library

11. OUTREACH

12. BENEFITS
OF SOCIAL
MEDIA
STORIES IN
THE
LIBRARY
⊙ Find students where they are
⊙Highlight:
○ Collections
○ Events
⊙ Synchronous commentary
(Weilenmann, Hillman, & Jungselius,
2013)

13. Dr. Seuss’s
Birthday
.

14. Wikimania
2017

15. TEACHING &
LEARNING

16. BENEFITS
OF SOCIAL
MEDIA
STORIES IN
EDUCATIO
N
⊙Walter (2017)
o Ownership over learning outcomes
o Student voice
o Promotes digital citizenship
⊙Allows students to curate content in new
ways(Weilenmann, Hillman, & Jungselius,
2013)
⊙Allows for low-stakes assignments and
scaffolding

17. KNOWLEDG
E
SYNTHESIS
READ/SEE
ANALYZ
E/
PLAN
CREAT
E

18. Saint
Stories
Place your screenshot here

19. 3
Learning
the
software

20. STICKER
S,
FILTERS,
MODES
ETC.
⊙ Tools to augment images and video
⊙ Allow the user to frame content
⊙ Vary by platform
⊙ Change constantly

21. MODES

22. FILTERS

23. SNAPCHAT

24. BASIC

25. CAPTURE

26. POST
FILTERS/
MODES

27. ADDING
TEXT

28. DRAWING

29. STICKER
S

30. CUTTING

31. CUTTING

32. CUTTING

33. CUTTING

34. ATTACH
CONTENT

35. ATTACH
CONTENT

36. TIMER

37. INSTAGRAM

38. CAPTURE

39. POST
FILTERS

40. STICKERS

41. POLLS

42. DRAWING

43. ADDING
TEXT

44. POST

45. 4
Creating
stories

46. STORY-
BOARDING
⊙Choose images/videos to
shoot
⊙Decide what augmented
features you will use
⊙Decide what your text will
be

47. BEST
PRACTICES
⊙AIRPLANE MODE!!!!
⊙Keep text short
⊙Be mindful of access barriers
⊙Be careful with emojis
⊙Recruit helpers
⊙Download and post to other social
media platforms
⊙Get creative!

48. YOUR TURN!

49. Thanks!
Any questions?
You can find me at
@marceswisdom &
marcela.isuster@mcgill.ca

50. SOURCES
Dayter, D. & Mühleisen, S. (2016). Telling Stories about Self in Digital Contexts: Same, Same,
but Different?. Open Linguistics, 2(1), pp 572–576. doi:10.1515/opli-2016-0030
eMarketer. (2017). Snapchat usage penetration in the United States as of March 2017, by age
group. Statista. Retrieved from https://www.statista.com/statistics/373940/snapchat-us-
age-reach/
Hayles, N. K. (2008). Deeper into the machine: The future of electronic literature. Culture
Machine, 5. Retrieved from
http://www.culturemachine.net/index.php/cm/article/viewArticle/245/241
Snap Inc. (2018)Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter
2017 (in millions). Statista. Retrieved from
https://www.statista.com/statistics/545967/snapchat-app-dau/.
Statista. (2018). Snapchat usage penetration among teenage internet users in selected
countries as of 3rd quarter 2016. Statista. Retrieved from
https://www.statista.com/statistics/321076/leading-snapchat-market-teens/
Walter, J. (2017, 6 February). Getting started with Snapchat in your classroom. KQED
Learning. Retrieved from https://ww2.kqed.org/learning/2017/02/06/getting-started-
with-snapchat-in-your-classroom/
Weilenmann, A., Hillman, T., & Jungselius, B. (2013, April). Instagram at the museum:
communicating the museum experience through social photo sharing. In Proceedings of
the SIGCHI conference on Human factors in computing systems (pp. 1843-1852). ACM:
New York, NY. doi:10.1145/2470654.2466243

51. CREDITS
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