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IDC Nominated InfoAxon as Most Interesting ISV in India
1.
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InfoAxon InfoAxon provides open
source business productivity solutions to companies worldwide. It is headquartered in Noida, has international direct presence in the United Kingdom, and indirect presence in the United States. About 90% of its international revenue comes from the U.K. market. Table 40 shows some important facts and figures about the company. TABLE 40 InfoAxon Facts and Figures Facts and Figures Year of inception 2001 Number of employees 70 Ratio of India/international revenue share 5:95 Expected ratio of India/international revenue share 40:60 Revenue for FY06 US$0.5M Growth for FY07 150% Revenue for FY07 US$1.3M Expected growth for 2008 100% Source: IDC and InfoAxon, 2008 Product/Solution Unique Selling Propositions and Positioning InfoAxon as a solution provider in the open source space does not count its revenue from selling its solutions. Instead, it classifies revenue for these in the form of services provided to end users. About 80% of its revenue comes from services while the rest comes from reselling third-party software from companies such as Red Hat. InfoAxon focuses on key business productivity areas such as: Content and knowledge management BI CRM Collaboration eLearning Table 41 shows some of InfoAxon's product and solution offerings. ©2008 IDC #AP678101Q 43
3.
TABLE 41 InfoAxon
Product and Solution Offerings Description Mobile solutions Provide all basic and various value additions for mobile solutions such as sending SMSs, complex data formats, and managing contacts Content management Provides a professional approach to managing content Knowledge management Indicates primary opportunities to achieve substantial savings, significant improvements in HR performance, and competitive advantages Source: IDC and InfoAxon, 2008 InfoAxon spends around 5% of its total revenue on R&D. The solutions it offers can function on both the Linux and Windows platforms. Some features that make its products unique are: Being based on the professional open source platform makes it easier to localize them by customizing these according to local requirements Flexibility to be enhanced/extended due to the availability of source codes No vendor lock-ins No software acquisition costs (no licensing fees); costs are only incurred for customization, support, and maintenance Table 42 shows InfoAxon's revenue shares by segment. TABLE 42 InfoAxon Revenue Shares Share (%) Services for solutions 80.0 Sales of third-party products 20.0 Total 100.0 Note: InfoAxon provides open source solutions, thus charges are incurred not for the solutions themselves but for services and maintenance. Source: IDC and InfoAxon, 2008 Table 43 shows InfoAxon's revenue shares by vertical. 44 #AP678101Q ©2008 IDC
4.
TABLE 43 InfoAxon
Revenue Shares by Vertical Share (%) Financial services 25.0 Telecom and media 20.0 Discrete manufacturing 10.0 Retail/Wholesale 10.0 Others 10.0 Government 25.0 Total 100.0 Source: IDC and InfoAxon, 2008 Table 44 shows InfoAxon's revenue shares by company size. TABLE 44 InfoAxon Revenue Breakdown by Company Size Share (%) Small businesses (100–499 employees) 15.0 Medium-sized businesses (500–999 employees) 50.0 Large enterprises (1,000+ employees) 10.0 Government 25.0 Total 100.0 Source: IDC and InfoAxon, 2008 Go-to-Market Strategy InfoAxon approaches the market directly either through sites or direct sales forces. It also utilizes channel partners to boost its sales. It also has ISV partners that provide it with leads such as Red Hat, Pentaho, and Spikesource. Reselling Red Hat (Red Hat Application Stack and Red Hat Enterprise Linux) and Pentaho solutions (BI suite) makes up 20% of its overall revenue. It predominantly targets early technology adopters such as the financial service, retail, and government verticals and large enterprises that understand the business value of open source adoption as a strategy to remain competitive. It also leverages its partners and conducts road shows with their help. It also participates in events such as Linux Asia. ©2008 IDC #AP678101Q 45
5.
InfoAxon gained many
benefits through its partnerships such as solution know-how, engineering support for customization/enhancement, troubleshooting help and integration, and interoperability support. It also made significant achievements in terms of acquiring big clients in the financial service industry such as HDFC Bank, Yes Bank, and the Indian Air Force. Its other clients are Castrol, Virgin Media, Home Connections, and the United Nations. After sponsoring Linux Asia 2007, it also received tremendous response as an open source business productivity solution provider in India and abroad. InfoAxon is also about to launch Open Source BI Version 1.6 to fill in gaps between other proprietary BI products in the market. IDC Analysis InfoAxon is an interesting ISV due to the following reasons: As an open source solution provider, it positions itself as a cost-effective solution provider, allowing organizations to circumvent licensing and renewal process fees. The only fee its customers need to pay is for services. Open source is gaining prominence in India, thus providing a huge market opportunity for InfoAxon to tap. With this in mind, it plans to increase its focus on the country, expecting to increase its revenue share from 5–40%. It focuses on some of the most in demand solutions in India such as BI, CRM, and content and knowledge management. It procured established banks as well as renowned companies as customers. It also received a good response for its marketing activities. All in all, it has the potential to achieve significant growth in the next 2–3 years, especially in light of a new product in the pipeline. 46 #AP678101Q ©2008 IDC
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