Solvang Conference & Visitors Bureau

Santa Barbara, California Area United States

Technology / Software / Internet

As Emerging Media - Digital Specialist, I seek to improve business marketing effectiveness by knowing what tools work efficiently - using current processes, such as cloud computing and social media venues to reach the target audience, while continuing to adapt as marketing and technologies grow and evolve. Inefficient marketing processes are costly in terms of dollars, waste and resource utilization. Effective marketing methods are valuable simply because they provide exceptional ROI. Removing legacy processes brings increased flexibility and innovation and are much less expensive because they are capable of rapidly responding to the current changing marketplace.