Need to analyze product portfolio of your company? Use BCG (Boston Consulting Group) matrix for evaluating product growth potential. Present the idea and go into details of your products. Stars, question marks, dogs, cash cows- do you have them in your portfolio? Show the results of your analysis in a nice, memorable way. For more presentation tips check our blog and feel free to get in touch with us: https://blog.infodiagram.com

1. Copyright: infoDiagram.com 2014Get these slides & icons at www.infoDiagram.com

2. Doing product portfolio analysis?
Use BCG matrix!

3. Doing product portfolio analysis?
Use BCG matrix!
Make it ENGAGING
for your audience.

4. Doing product portfolio analysis?
Use BCG matrix!
Make it ENGAGING
for your audience.
How?

5. Begin with introduction

6. BCG matrix developed by Boston Consulting
Group is an analytical tool used to assess
company’s product lines. It aims at helping the
company to make the best possible allocation
of its resources.
BCG matrix is also known as the growth-share
or Boston matrix.
Begin with introduction

7. Market share
Marketgrowth
High
LowHigh
Low stars
question
marks
cows dogs
Boring diagram?

8. High
LowHigh
Low stars
question
marks
cows dogs
Boring diagram? Add colors
Market share
Marketgrowth

9. High
LowHigh
Low
Boring diagram? Add colors & pictures
Market share
Marketgrowth

10. Don’t limit yourself by using standard matrix

11. Don’t limit yourself by using standard matrix
Get creative!
Dogs
• Put your text here
• Add some comments
Question marks
• Put your text here
• Add some comments
Stars
• Put your text here
• Add some comments
Cash cows
• Put your text here
• Add some comments

12. Don’t limit yourself by using standard matrix
Get creative!
Question
marks
Dogs
Cash
cows
Stars

13. After showing overview – go into details
Stars
Characteristics of STARS
 high level of growth within the market
 relatively high market share
 might generate cash, but require investment
 give your example of a product
 add some comments

14. After showing overview – go into details
Characteristics of QUESTION MARKS
 high level of growth within the market
 relatively low market share
 the most difficult quadrant to assess
 give your example of a product
 add some comments
Question marks

15. After showing overview – go into details
Characteristics of DOGS
 low level of growth within the market
 relatively low market share
 likely to make a loss or a very low profit
 give your example of a product
 add some comments
Dogs

16. After showing overview – go into details
Characteristics of CASH COWS
 low level of growth within the market
 relatively high market share
 require little investment, generate cash
 give your example of a product
 add some comments
Cash cows

17. Make your BCG matrix nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.

18. Make your BCG matrix nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.

19. Make your BCG matrix nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Download these slides
at infoDiagram.com
(click to open)

20. For more presentations,
hit FOLLOW on slideshare.net/infodiagramFollow
Download these slides
at infoDiagram.com
(click to open)