Talking about AIDA model? Present it using colorful diagrams and icons. Show all stages of the process: attention, interest, desire and action. Give clear examples in your presentation. Make this marketing theory easy to understand! For more tips check our blog and feel free to comment: https://blog.infodiagram.com

1. twitter: @Peter_iDiagram

2. Presenting
an AIDA analysis?

3. Make it visually engaging
using simple flat diagrams.
Get some inspiration…
Presenting
an AIDA analysis?

4. What is AIDA?

5. What is AIDA?
AIDA is a marketing model
describing four stages
of consumer engagement
with an article, advertisement,
offer or product.

6. AIDA MODEL DIAGRAM
AIDA diagram
is often presented as a funnel.
The funnel consists of 4 steps:
attention, interest, desire,
action.
While moving down the funnel
some fraction of prospects is
lost with every step.

7. AIDA MODEL DIAGRAM
AIDA means:
Attention
AIDA diagram
is often presented as a funnel.
The funnel consists of 4 steps:
attention, interest, desire,
action.
While moving down the funnel
some fraction of prospects is
lost with every step.

8. AIDA MODEL DIAGRAM
AIDA means:
Attention
Interest
AIDA diagram
is often presented as a funnel.
The funnel consists of 4 steps:
attention, interest, desire,
action.
While moving down the funnel
some fraction of prospects is
lost with every step.

9. AIDA MODEL DIAGRAM
AIDA means:
Attention
Interest
Desire
AIDA diagram
is often presented as a funnel.
The funnel consists of 4 steps:
attention, interest, desire,
action.
While moving down the funnel
some fraction of prospects is
lost with every step.

10. AIDA MODEL DIAGRAM
AIDA means:
Attention
Interest
Desire
Action
AIDA diagram
is often presented as a funnel.
The funnel consists of 4 steps:
attention, interest, desire,
action.
While moving down the funnel
some fraction of prospects is
lost with every step.

11. But you can get more creative using
sketchlike style

12. SCRIBBLE AIDA FUNNEL
1) Grab the attentionATTENTION

13. SCRIBBLE AIDA FUNNEL
1) Grab the attentionATTENTION
2) Maintain interestINTEREST

14. SCRIBBLE AIDA FUNNEL
1) Grab the attentionATTENTION
2) Maintain interestINTEREST
3) Arouse desireDESIRE

15. SCRIBBLE AIDA FUNNEL
1) Grab the attentionATTENTION
4) Induce actionACTION
2) Maintain interestINTEREST
3) Arouse desireDESIRE

16. Or get horizontal – show AIDA process
elements, illustrate them with flat icons

17. HORIZONTAL AIDA FUNNEL
Targeted
Prospects
Attention

18. HORIZONTAL AIDA FUNNEL
Targeted
Prospects
Attention Interest

19. HORIZONTAL AIDA FUNNEL
Targeted
Prospects
Attention Interest Desire

20. HORIZONTAL AIDA FUNNEL
Targeted
Prospects
Attention Interest Desire Action

21. HORIZONTAL AIDA FUNNEL
Targeted
Prospects
Attention Interest Desire Action Customers

22. ActionDesire
AIDA PROCESS OVERVIEW
InterestAttention

23. AIDA PROCESS - ATTENTION
Put your description here
• Attention grabbing phrase is the first
step.
• …
Attention

24. AIDA PROCESS - INTEREST
Put your description here
• Make your audience interested in what
you are saying.
• …Interest

25. AIDA PROCESS - DESIRE
Put your description here
• Appeal to the needs and wants of your
audience
• ....
Desire

26. AIDA PROCESS - ACTION
Put your description here
• Emphasize the action that needs to be
taken by the audience.
• …Action

27. Make your AIDA analysis visually engaging.
Use strong colorful diagrams & symbols
to rock your presentation.

28. Make your AIDA analysis visually engaging.
Use strong colorful diagrams & symbols
to rock your presentation.
ATTENTION
INTEREST
DESIRE
ACTION
A
D
I
A

29. Make your AIDA analysis visually engaging.
Use strong colorful diagrams & symbols
to rock your presentation.
Download these slides
at infoDiagram.com
(click to open)
ATTENTION
INTEREST
DESIRE
ACTION
A
D
I
A

30. For more presentations,
hit FOLLOW on slideshare.net/infodiagramFollow
Download these slides
at infoDiagram.com
(click to open)